Overview
What is Santa Monica Travel & Tourism?
Santa Monica Travel & Tourism serves as the city's official promotion and tourism bureau, working tirelessly to enhance the common good and social welfare of its residents. By promoting tourism and trade in Santa Monica, the organization aims to preserve and improve economic conditions for all city dwellers, thereby alleviating the burden on city government. Its mission is to boost visitor expenditures and tourism revenues by positioning the area as an attractive travel destination. To achieve this, it operates a Tourism Marketing District program in collaboration with local hotels, offering a self-assessment for eligible hotels to generate additional funds for international marketing and sales campaigns. These campaigns aim to showcase Santa Monica and its lodging establishments, ultimately increasing tourism revenue. With a workforce of 31 individuals, Santa Monica Travel & Tourism plays a pivotal role in fostering economic growth and improving the city's image as a sought-after travel destination.
Official website here: www.santamonica.com
Is Santa Monica Travel & Tourism legitimate?
Santa Monica Travel & Tourism is a legitimate nonprofit organization registered as a 501(c)(4) entity. Santa Monica Travel & Tourism submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $706,610
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,277,681
For more financial information, click here
Official website here: www.santamonica.com
What is the mission statement of Santa Monica Travel & Tourism?
Santa Monica Travel & Tourism is an organization dedicated to promoting the common good and social welfare of its community. Its mission is to improve tourism and trade within the city, thereby enhancing economic conditions for its residents. By lessening the burdens on city government, the organization aims to increase visitor expenditures and tourism revenues. This is achieved through the promotion of the area as an attractive travel destination. The ultimate goal is to boost the city's economy by enticing more tourists to visit and spend their money.
Official website here: www.santamonica.com
Who is the CEO of Santa Monica Travel & Tourism?
Misti Kerns is the Ceo of Santa Monica Travel & Tourism. The CEO's salary of Santa Monica Travel & Tourism is $238,726 and their total compensation is $281,006.
Official website here: www.santamonica.com
What is the revenue of Santa Monica Travel & Tourism?
Santa Monica Travel & Tourism's revenue in 2022 was $8,370,537.
Official website here: www.santamonica.com
Who are the executives of Santa Monica Travel & Tourism and what are their salaries?
The average compensation at Santa Monica Travel & Tourism during 2022 was $64,009. There are 31 employees at Santa Monica Travel & Tourism.
Here are 25 key members and their salaries (Santa Monica Travel & Tourism's CEO's salary is $238,726 and their total compensation is $281,006):
- Compensation: $238,726
- Related: $0
- Other: $42,280
- Compensation: $142,785
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- Other: $11,753
- Compensation: $124,173
- Related: $0
- Other: $102
- Compensation: $87,500
- Related: $0
- Other: $5,436
- Compensation: $52,259
- Related: $0
- Other: $1,596
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Official website here: www.santamonica.com
Where can I find the form 990 for Santa Monica Travel & Tourism?
Santa Monica Travel & Tourism's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.santamonica.com
Learn more at the official website: www.santamonica.com
Mission Statement of Santa Monica Travel & Tourism
Santa Monica Travel & Tourism, as the city's official promotion and tourism bureau, is dedicated to promoting the well-being and common good of its residents. Their mission aims to boost tourism and trade within Santa Monica, thereby improving economic conditions for all its people. By lessening the burden on city government, they strive to enhance the area's appeal as a travel destination. Their primary objective is to increase visitor expenditures and tourism revenues, thereby contributing to the city's overall economic growth. In essence, Santa Monica Travel & Tourism is committed to fostering a vibrant and prosperous community by promoting the city as an attractive travel destination.
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Impact
October, 2024
Santa Monica Travel & Tourism plays a pivotal role in enhancing the local economy and community welfare by promoting Santa Monica as a premier travel destination. Its efforts aim to boost visitor expenditures and tourism revenues, which, in turn, support the economic well-being of the city's residents.
By collaborating with local hotels through the Tourism Marketing District (TMD), the organization generates additional funds for marketing initiatives. These resources are strategically utilized for international marketing and sales campaigns that highlight the unique attractions of Santa Monica, thereby drawing more visitors to the area. This influx of tourists not only benefits the hospitality sector but also stimulates trade across various local businesses.
Moreover, by fostering a vibrant tourism environment, Santa Monica Travel & Tourism contributes to improving economic conditions for all residents, while simultaneously alleviating financial burdens on the city government. Overall, its impact can be observed in the uplifted local economy, improved community infrastructure, and heightened quality of life for Santa Monica’s residents.
This information is meant to be a general summary of Santa Monica Travel & Tourism. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: -$2,414
- Program Service Revenue: $7,931,745
- Gross Receipts: $8,414,966
Assets and Liabilities:
- Total Assets: $4,282,663
- Total Liabilities: $1,010,295
- Net Assets: $3,272,368
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
Fees & Contracts Gov Agencies
Revenue
$7,931,745
Organization Details
Founding Year
1982
Phone
(310) 319-6263Principal Officer
Misti Kerns
Main Address
2427 Main St, Santa Monica, CA, 90405
Website
www.santamonica.comNTEE Category
Code: S33 - Community improvement
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