Overview
What is Los Angeles Tourism & Convention Board?
The Los Angeles Tourism & Convention Board is a nonprofit organization situated in Los Angeles, California, specifically at 633 WEST 5th ST STE 1800, with a workforce consisting of approximately 61 employees. Their primary mission is to boost the prosperity of Los Angeles' visitor economy and the livelihoods linked to it. Acting as the official Destination Marketing Organization for the City of Los Angeles, they engage in worldwide sales and marketing initiatives targeting the meetings and conventions industry, individual leisure travelers, travel trade media, and consumer media. They represent over 1,100 member businesses in Los Angeles' hospitality and tourism sector, promoting Los Angeles as a top travel destination globally. In 2021, their efforts contributed to the generation of 39.92 million visitors in Los Angeles County.
Official website here: www.discoverlosangeles.com
Is Los Angeles Tourism & Convention Board legitimate?
Los Angeles Tourism & Convention Board is a legitimate nonprofit organization registered as a 501(c)(6) entity. Los Angeles Tourism & Convention Board submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $3,034,949
Professional Fundraising Fees: $0
Other Salaries and Wages: $13,430,488
For more financial information, click here
Official website here: www.discoverlosangeles.com
What is the mission statement of Los Angeles Tourism & Convention Board?
The Los Angeles Tourism & Convention Board functions as the official marketing organization for the city, working to boost the success of its visitor economy and the livelihoods connected to it. Through targeted sales and marketing initiatives, they focus on the meetings and conventions industry, individual travelers, and the travel trade and media. Representing over a thousand businesses from the local hospitality and tourism sector, they promote Los Angeles as a top global travel destination.
Official website here: www.discoverlosangeles.com
Who is the CEO of Los Angeles Tourism & Convention Board?
Adam Burke is the CEO of Los Angeles Tourism & Convention Board The CEO's salary of Los Angeles Tourism & Convention Board is $792,562 and their total compensation is $853,756.
Official website here: www.discoverlosangeles.com
What is the revenue of Los Angeles Tourism & Convention Board?
Los Angeles Tourism & Convention Board's revenue in 2024 was $69,225,069.
Official website here: www.discoverlosangeles.com
Who are the executives of Los Angeles Tourism & Convention Board and what are their salaries?
The average compensation at Los Angeles Tourism & Convention Board during 2024 was $193,711. There are 85 employees and 47 volunteers at Los Angeles Tourism & Convention Board.
Here are 59 key members and their salaries (Los Angeles Tourism & Convention Board's CEO's salary is $792,562 and their total compensation is $853,756):
- Compensation: $792,562
- Related: $0
- Other: $61,194
- Compensation: $514,499
- Related: $0
- Other: $34,293
- Compensation: $436,525
- Related: $0
- Other: $33,548
- Compensation: $414,716
- Related: $0
- Other: $28,686
- Compensation: $385,120
- Related: $0
- Other: $31,154
- Compensation: $320,127
- Related: $0
- Other: $61,182
- Compensation: $328,893
- Related: $0
- Other: $28,755
- Compensation: $305,120
- Related: $0
- Other: $28,249
- Compensation: $303,914
- Related: $0
- Other: $23,114
- Compensation: $305,086
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Official website here: www.discoverlosangeles.com
Where can I find the form 990 for Los Angeles Tourism & Convention Board?
Los Angeles Tourism & Convention Board's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.discoverlosangeles.com
Learn more at the official website: www.discoverlosangeles.com
Mission Statement of Los Angeles Tourism & Convention Board
The Los Angeles Tourism & Convention Board, or L.A. Tourism, is a dynamic organization dedicated to advancing the prosperity of Los Angeles' visitor economy. Acting as the official Destination Marketing Organization for the City of Los Angeles, L.A. Tourism concentrates on worldwide sales and marketing initiatives, primarily focusing on the meetings and conventions industry, individual leisure travelers, travel trade, and consumer media.
By representing over 1,100 Member businesses from the local hospitality and tourism community, L.A. Tourism promotes Los Angeles as one of the world's most desirable travel destinations. Its mission is to showcase the city's diverse offerings and unique experiences to a global audience, generating economic growth and opportunities for those reliant on the sector. L.A. Tourism's efforts contribute significantly to Los Angeles' reputation as a must-visit destination for travelers from all corners of the world.
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Impact
October, 2024
The Los Angeles Tourism & Convention Board significantly enhances the local economy by promoting the city as a premier travel destination. Through targeted sales and marketing efforts aimed at meeting planners, event attendees, and leisure travelers, the Board successfully attracted nearly 40 million visitors to Los Angeles in 2021. This influx of visitors not only stimulates economic growth but also supports the livelihoods of those reliant on the tourism sector.
By representing over 1,100 member businesses within the hospitality and tourism community, the Board fosters collaboration and drives promotion of Los Angeles on a global scale. Its efforts focus on the meetings and conventions industry as well as the leisure travel market, ensuring a steady flow of visitors year-round. The profound impact of these initiatives is reflected in the local economy's vibrancy and the enhancement of community well-being, making Los Angeles a preferred destination for travelers around the world.
This information is meant to be a general summary of Los Angeles Tourism & Convention Board. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $165,087
- Program Service Revenue: $38,041,780
- Gross Receipts: $69,225,069
Assets and Liabilities:
- Total Assets: $24,984,197
- Total Liabilities: $13,579,918
- Net Assets: $11,404,279
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
LOS ANGELES TOURISM MARKETING DISTRICT
Revenue
$30,834,150
LATMD RESTRICTED PROGRAMMING
Revenue
$3,063,354
PARTNERSHIP/SPONSORSHIP
Revenue
$1,909,819
MEMBERSHIP DUES
Revenue
$1,238,661
LOS ANGELES WORLD AIRPORTS (LAWA)
Revenue
$995,796
Organization Details
Founding Year
1977
Principal Officer
Adam Burke
Website
www.discoverlosangeles.comNTEE Category
Code: S33 - Community improvement
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