Los Angeles Tourism & Convention Board

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 953165255 ✦ Los angeles, CA ✦ Designated as a 501(c)(6)

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Overview

What is Los Angeles Tourism & Convention Board?

The Los Angeles Tourism & Convention Board is a nonprofit organization situated in Los Angeles, California, specifically at 633 WEST 5th ST STE 1800, with a workforce consisting of approximately 61 employees. Their primary mission is to boost the prosperity of Los Angeles' visitor economy and the livelihoods linked to it. Acting as the official Destination Marketing Organization for the City of Los Angeles, they engage in worldwide sales and marketing initiatives targeting the meetings and conventions industry, individual leisure travelers, travel trade media, and consumer media. They represent over 1,100 member businesses in Los Angeles' hospitality and tourism sector, promoting Los Angeles as a top travel destination globally. In 2021, their efforts contributed to the generation of 39.92 million visitors in Los Angeles County.


Official website here: www.discoverlosangeles.com

Is Los Angeles Tourism & Convention Board legitimate?

Los Angeles Tourism & Convention Board is a legitimate nonprofit organization registered as a 501(c)(6) entity. Los Angeles Tourism & Convention Board submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $1,532,997
Professional Fundraising Fees: $0
Other Salaries and Wages: $7,369,342

For more financial information, click here


Official website here: www.discoverlosangeles.com

What is the mission statement of Los Angeles Tourism & Convention Board?

The Los Angeles Tourism & Convention Board functions as the official marketing organization for the city, working to boost the success of its visitor economy and the livelihoods connected to it. Through targeted sales and marketing initiatives, they focus on the meetings and conventions industry, individual travelers, and the travel trade and media. Representing over a thousand businesses from the local hospitality and tourism sector, they promote Los Angeles as a top global travel destination.


Official website here: www.discoverlosangeles.com

Who is the CEO of Los Angeles Tourism & Convention Board?

Adam Burke is the President & Ceo of Los Angeles Tourism & Convention Board. The CEO's salary of Los Angeles Tourism & Convention Board is $351,889 and their total compensation is $399,696.


Official website here: www.discoverlosangeles.com

What is the revenue of Los Angeles Tourism & Convention Board?

Los Angeles Tourism & Convention Board's revenue in 2022 was $43,005,327.


Official website here: www.discoverlosangeles.com

Who are the executives of Los Angeles Tourism & Convention Board and what are their salaries?

The average compensation at Los Angeles Tourism & Convention Board during 2022 was $145,940. There are 61 employees and 48 volunteers at Los Angeles Tourism & Convention Board.


Here are 58 key members and their salaries (Los Angeles Tourism & Convention Board's CEO's salary is $351,889 and their total compensation is $399,696):


Adam Burke (President & Ceo)
  • Compensation: $351,889
  • Related: $0
  • Other: $47,807
Donald Skeoch (Chief Marketing Officer)
  • Compensation: $317,805
  • Related: $0
  • Other: $27,662
Patricia Macjennett (Chief Stakeholders Office)
  • Compensation: $233,653
  • Related: $0
  • Other: $32,073
Darren Green (Chief Sales Officer)
  • Compensation: $237,400
  • Related: $0
  • Other: $24,400
Kathryn Smits (Svp Global Tourism Development)
  • Compensation: $194,897
  • Related: $0
  • Other: $42,374
Erinn Whiteside (Svp Human Resources)
  • Compensation: $197,352
  • Related: $0
  • Other: $27,412
Carolyn Steffen (Chief Financial Officer)
  • Compensation: $198,427
  • Related: $0
  • Other: $17,780
Bryan Churchill (Svp Hotel Sales)
  • Compensation: $184,704
  • Related: $0
  • Other: $18,153
Kathleen Backley Mcadams (Svp Citywides)
  • Compensation: $177,825
  • Related: $0
  • Other: $20,259
William Karz (Vp, Brand & Digital Media)
  • Compensation: $179,046
  • Related: $0
  • Other: $17,690
Alan Rothenberg (Board Chairman)
  • Compensation: $0
  • Related: $0
  • Other: $0
Althea Abdallah (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bill Doak (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bill Kramer (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bonnie Kirin-Perez (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Carl Schuster (Secretary/Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Cedd Moses (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Charles Bassett (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Henry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Clay Andrews (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Connie Wang (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Danny Kahn (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Don Jacinto (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Grant Coonley (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
James Holleran (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Javier Cano (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Hart (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeffrey Rudolph (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jessica Lall (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kyle Mabry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Larry Freedman (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lilly Rocha (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lori-Bettison Varga (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marianne Lowenthal (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marisa Rokovitz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Beccaria (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Eberwein (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Davis (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Washington (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mistyka Flores (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Niles Harris (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Peter Kwong (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Phillip Barnes (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rachel Moore (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert Alter (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sandra Jackson-Dumont (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Mills (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Susan Feniger (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Todd Goldstein (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tom Gilmore (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Vaughn Davis (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Karen Irwin Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Martin Lee Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Newcombe Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Aikenhead Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ken Pilgrim Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ellen Mapue Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Maria Evans Outgoing (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.discoverlosangeles.com

Where can I find the form 990 for Los Angeles Tourism & Convention Board?

Los Angeles Tourism & Convention Board's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.discoverlosangeles.com

Learn more at the official website: www.discoverlosangeles.com

Mission Statement of Los Angeles Tourism & Convention Board

The Los Angeles Tourism & Convention Board, or L.A. Tourism, is a dynamic organization dedicated to advancing the prosperity of Los Angeles' visitor economy. Acting as the official Destination Marketing Organization for the City of Los Angeles, L.A. Tourism concentrates on worldwide sales and marketing initiatives, primarily focusing on the meetings and conventions industry, individual leisure travelers, travel trade, and consumer media.

By representing over 1,100 Member businesses from the local hospitality and tourism community, L.A. Tourism promotes Los Angeles as one of the world's most desirable travel destinations. Its mission is to showcase the city's diverse offerings and unique experiences to a global audience, generating economic growth and opportunities for those reliant on the sector. L.A. Tourism's efforts contribute significantly to Los Angeles' reputation as a must-visit destination for travelers from all corners of the world.

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Impact



October, 2024

The Los Angeles Tourism & Convention Board significantly enhances the local economy by promoting the city as a premier travel destination. Through targeted sales and marketing efforts aimed at meeting planners, event attendees, and leisure travelers, the Board successfully attracted nearly 40 million visitors to Los Angeles in 2021. This influx of visitors not only stimulates economic growth but also supports the livelihoods of those reliant on the tourism sector.

By representing over 1,100 member businesses within the hospitality and tourism community, the Board fosters collaboration and drives promotion of Los Angeles on a global scale. Its efforts focus on the meetings and conventions industry as well as the leisure travel market, ensuring a steady flow of visitors year-round. The profound impact of these initiatives is reflected in the local economy's vibrancy and the enhancement of community well-being, making Los Angeles a preferred destination for travelers around the world.



This information is meant to be a general summary of Los Angeles Tourism & Convention Board. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$43,005,327 (2022)
Expenses
$36,967,443 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $984
  • Program Service Revenue: $18,018,579
  • Gross Receipts: $43,005,327

Assets and Liabilities:

  • Total Assets: $24,984,197
  • Total Liabilities: $13,579,918
  • Net Assets: $11,404,279

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

COOPERATIVE PROGRAMS

Revenue

$970,865

LOS ANGELES WORLD AIRPORTS

Revenue

$460,422

MEMBERSHIP DUES

Revenue

$996,306

LOS ANGELES TOURISM MARKETING DISTRICT

Revenue

$15,590,986

Organization Details

Founding Year

1977

Phone

(213) 236-2388

Principal Officer

Adam Burke

Main Address

633 WEST 5TH ST STE 1800, Los Angeles, CA, 90071

Website

www.discoverlosangeles.com

NTEE Category

Code: S33 - Community improvement

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