Overview
What is San Diego Convention And Tourist Bureau?
The San Diego Convention and Tourist Bureau, also recognized as the San Diego Tourism Authority, is a significant nonprofit organization based in San Diego, California. With a team of 67 dedicated employees, their primary mission is to attract and stimulate visitor demand for the economic benefit of the San Diego region. Through innovative marketing programs and online strategies, they have engaged over 19.8 million audiences on their website (Sandiego.org) and social media channels. Their efforts have generated a remarkable total of 1 billion gross advertising impressions.
Official website here: www.sandiego.org
What are the reviews and ratings of this charity?
The San Diego Convention And Tourist Bureau is not rated by Charity Navigator due to its absence from the 501(c)(3) IRS registered nonprofits. This absence means the Bureau cannot be evaluated via the usual Accountability & Finance or other methodologies that Charity Navigator employs. The lack of a rating should not be construed as inherently positive or negative but simply an indication of a lack of available evaluation.
Because the organization is not a 501(c)(3) nonprofit, some key financial data, such as total revenue, expenses, and the salary of key persons is not publicly available. This limits the transparency typically expected from rated organizations, something potential donors or partners might consider when engaging with them.
There are no user reviews available on GreatNonprofits for the San Diego Convention And Tourist Bureau, which further limits publicly available insights into its operations and impacts. Without this external feedback, stakeholders might face challenges in gauging the organization's effectiveness and community standing.
This AI summary has been generated from information found on Charity Navigator.
Is San Diego Convention And Tourist Bureau legitimate?
San Diego Convention And Tourist Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. San Diego Convention And Tourist Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $1,785,823
Professional Fundraising Fees: $0
Other Salaries and Wages: $7,526,370
For more financial information, click here
Official website here: www.sandiego.org
What is the mission statement of San Diego Convention And Tourist Bureau?
The San Diego Convention and Tourist Bureau works diligently to stimulate traveler interest and generate economic benefits for its region. Through strategic marketing programs and online advertising, the organization has achieved over 19.8 million audience engagements and over 1 billion gross advertising impressions. The primary goal is to attract tourists and boost the local economy.
Official website here: www.sandiego.org
Who is the CEO of San Diego Convention And Tourist Bureau?
Julie Coker is the CEO of San Diego Convention And Tourist Bureau The CEO's salary of San Diego Convention And Tourist Bureau is $615,417 and their total compensation is $642,085.
Official website here: www.sandiego.org
What is the revenue of San Diego Convention And Tourist Bureau?
San Diego Convention And Tourist Bureau's revenue in 2024 was $58,534,473.
Official website here: www.sandiego.org
Who are the executives of San Diego Convention And Tourist Bureau and what are their salaries?
The average compensation at San Diego Convention And Tourist Bureau during 2024 was $119,387. There are 78 employees and 15 volunteers at San Diego Convention And Tourist Bureau.
Here are 24 key members and their salaries (San Diego Convention And Tourist Bureau's CEO's salary is $615,417 and their total compensation is $642,085):
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- Compensation: $615,417
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- Other: $26,668
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- Other: $8,643
- Compensation: $197,713
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- Other: $21,184
Official website here: www.sandiego.org
Where can I find the form 990 for San Diego Convention And Tourist Bureau?
San Diego Convention And Tourist Bureau's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.sandiego.org
Learn more at the official website: www.sandiego.org
Mission Statement of San Diego Convention And Tourist Bureau
The San Diego Convention and Tourist Bureau plays a vital role in promoting visitor demand to economically benefit the San Diego region. In simple terms, its mission is to boost tourism in the area. Through national and international marketing programs and innovative online marketing strategies, the organization generates substantial audience engagements – a stunning 19.8 million – on its website (SANDIEGO.ORG) and social media channels. The reach extends even further, amassing an impressive 1.0 billion overall gross advertising impressions. By driving tourist interest, the San Diego Convention and Tourist Bureau contributes significantly to the local economy.
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Impact
October, 2024
The San Diego Convention and Tourist Bureau significantly impacts the local economy by driving visitor demand, which enhances the financial wellbeing of the San Diego region. Through robust national and international marketing initiatives, the organization leverages its website (sandiego.org) and social media channels to engage an audience effectively. In recent efforts, it generated over 19.8 million engagement instances and achieved an impressive 1.0 billion gross advertising impressions. This extensive outreach not only promotes San Diego as a premier travel destination but also sustains job creation, stimulates local businesses, and fosters community improvement by attracting tourism to the area.
This information is meant to be a general summary of San Diego Convention And Tourist Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $2,226
- Program Service Revenue: $6,756,251
- Gross Receipts: $58,534,473
Assets and Liabilities:
- Total Assets: $9,233,181
- Total Liabilities: $6,683,863
- Net Assets: $2,549,318
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
SERVICE AGREEMENTS
Revenue
$3,029,500
MEMBERSHIP DUES
Revenue
$1,313,500
ADVERTISING SALES
Revenue
$1,110,689
MEMBERSHIP EVENTS
Revenue
$1,096,212
MEMBERSHIP SUPPORT
Revenue
$131,250
Organization Details
Founding Year
1954
Principal Officer
Julie Coker
Website
www.sandiego.orgNTEE Category
Code: S33 - Community improvement
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