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Pasadena Tournament Of Roses Association

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 951725190 ✦ Pasadena, CA ✦ Designated as a 501(c)(3)

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Overview

What is Pasadena Tournament Of Roses Association?

The Pasadena Tournament of Roses Association is a volunteer-driven nonprofit organization based in Pasadena, California. With a workforce of 43 employees, they are best known for organizing and conducting the annual collegiate postseason football Rose Bowl Game on New Year's Day. During the 2023 event, they brought together the Pac-12 and Big Ten representatives to an audience of approximately 87,800 live viewers and over 19 million television viewers on ESPN. Their mission is to create memorable events and entertainment that celebrates the New Year, enriching the lives of those they touch by providing rewarding experiences.


Official website here: www.tournamentofroses.com

What are the reviews and ratings of this charity?

Rating from Charity Navigator: 96% (Four-Star out of Four Star rating)

The Pasadena Tournament of Roses Association has achieved a commendable Four-Star rating from Charity Navigator, reflecting its strong performance in accountability and finance. The charity's score is particularly noteworthy as it is based solely on its financial practices, indicating a solid commitment to transparency and responsible management of resources.

The organization demonstrates exceptional governance with a board comprised of 98% independent members. It has strong financial oversight mechanisms in place, including an Audit and Oversight Committee, and maintains a high program expense ratio of 96.45%. This suggests that the majority of its funds are directed towards its programs rather than administrative costs, further reinforcing its effectiveness in fulfilling its mission.

Despite these strengths, the evaluation did not highlight any specific limitations or issues within the organization's operational practices. Overall, the Pasadena Tournament of Roses Association appears to be a well-managed nonprofit, dedicated to its cause with a strong emphasis on accountability and financial integrity.


This AI summary has been generated from information found on Charity Navigator.

Is Pasadena Tournament Of Roses Association legitimate?

Pasadena Tournament Of Roses Association is a legitimate nonprofit organization registered as a 501(c)(3) entity. Pasadena Tournament Of Roses Association submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $1,899,963
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,124,159

For more financial information, click here


Official website here: www.tournamentofroses.com

What is the mission statement of Pasadena Tournament Of Roses Association?

The Pasadena Tournament of Roses Association is a volunteer-driven nonprofit organization that brings people together to create premier events and entertainment celebrating the new year. They enrich lives by providing satisfying, meaningful, and rewarding experiences. One of their most notable activities is the annual collegiate postseason football Rose Bowl Game held on New Year's Day. In 2023, they organized and conducted the match between the Pac-12 and Big Ten representatives in front of approximately 87,800 live viewers, while over 19 million viewers tuned in live on ESPN.


Official website here: www.tournamentofroses.com

Who is the CEO of Pasadena Tournament Of Roses Association?

David M Eads is the CEO of Pasadena Tournament Of Roses Association The CEO's salary of Pasadena Tournament Of Roses Association is $421,887 and their total compensation is $472,416.


Official website here: www.tournamentofroses.com

What is the revenue of Pasadena Tournament Of Roses Association?

Pasadena Tournament Of Roses Association's revenue in 2024 was $148,792,519.


Official website here: www.tournamentofroses.com

Who are the executives of Pasadena Tournament Of Roses Association and what are their salaries?

The average compensation at Pasadena Tournament Of Roses Association during 2024 was $98,149. There are 41 employees and 935 volunteers at Pasadena Tournament Of Roses Association.

Here are 66 key members and their salaries (Pasadena Tournament Of Roses Association's CEO's salary is $421,887 and their total compensation is $472,416):


David M Eads (Ceo)
  • Compensation: $421,887
  • Related: $0
  • Other: $50,529
Kevin R Ash (Cao - Rose Bowl Game)
  • Compensation: $250,610
  • Related: $0
  • Other: $41,878
Jeffrey J Allen (Chief Financial Officer)
  • Compensation: $245,147
  • Related: $0
  • Other: $38,745
Eric Solomon (Senior Director - Strategic Partnerships)
  • Compensation: $192,694
  • Related: $0
  • Other: $19,482
Mandy Denaux (Senior Director - Marketing & Communications)
  • Compensation: $156,584
  • Related: $0
  • Other: $22,143
John Henderson (Senior Director - Operations)
  • Compensation: $167,599
  • Related: $0
  • Other: $27,809
Carlos Illingworth (Senior Director - Community Relations)
  • Compensation: $156,547
  • Related: $0
  • Other: $19,590
Traci Ridling (Senior Director - Facilities & Procurement)
  • Compensation: $128,420
  • Related: $0
  • Other: $22,558
Brittany Grant (Senior Director - Team & Vip Oper;Ations)
  • Compensation: $134,349
  • Related: $0
  • Other: $20,136
Monique Sims (Senior Director - Partner Relations)
  • Compensation: $140,584
  • Related: $0
  • Other: $19,621
Kevin Asbell (Chief Operating Officer Aug-Apr)
  • Compensation: $62,041
  • Related: $0
  • Other: $2,738
Edward J Morales (President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Leavens (Executive Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Terry Madigan (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Pamela S Knapp (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alex P Aghajanian (Immediate Past President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Craig Washington (Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jason C Melillo (Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ruth Martinez-Baenen (Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Greg Custer (Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Arellano (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Charlotte Bland (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alain Camiling (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Darden (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Regina Major (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rafael Sanchez Iii (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eve Santillan (Executive Committee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Melissa Baiunco-Augustyn (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jay Brown (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ernesto Cardenas (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
James D Ciampa (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Amy Garrity (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ciran Hadjian (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brian James (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gary Leonard (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dave Link (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tina Lowenthal (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shannon Mcconnell (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tom Mcentee (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kirkland Ogawa (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kathy Perini (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve R Perry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kirk Thorell (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sally M Bixby (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Lorne J Brown (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert L Cheney (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Richard L Chinen (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
David M Davis (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Laura V Farber (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Don Fedde (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Gerald K Freeny (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Wh Griest Jr (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Gary K Hayward (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Paul Holman (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Richard W Jackson (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
R Scott Jenkins (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Cl Keedy Iii (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Ira Matthiessen Iii (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert B Miller (Life Director - Past Presi)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ronald A Okum (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert B Ratliff (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Gary L Thomas (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Lance M Tibbet (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeffrey L Throop (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0
Amy Wainscott (Life Director (Past President))
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Evans Wright (Life Director (Past Pres.))
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.tournamentofroses.com

Where can I find the form 990 for Pasadena Tournament Of Roses Association?

Pasadena Tournament Of Roses Association's most recent form 990 was submitted in 2024 and can be accessed here.


Official website here: www.tournamentofroses.com

Learn more at the official website: www.tournamentofroses.com

Mission Statement of Pasadena Tournament Of Roses Association

The Pasadena Tournament of Roses Association, a volunteer-driven nonprofit organization, is renowned for bringing people together to create premier events and entertainment celebrating the new year. This esteemed organization enriches the lives of countless individuals and organizations by providing satisfying, meaningful, and rewarding experiences.

One of the most notable events under the Pasadena Tournament of Roses Association's purview is the annual collegiate postseason football Rose Bowl Game held on New Year's Day. In January 2023, the Association welcomed the Pac-12 representative to compete against the Big Ten representative, attracting approximately 87,800 live viewers. Furthermore, the game was broadcast live on ESPN to over 19 million viewers, showcasing the Association's reach and influence.

The Pasadena Tournament of Roses Association is more than just a football game. It is an institution that fosters community engagement and unity through its various activities. By harnessing the power of volunteerism, the Association creates a unique and memorable experience for all involved. The Association's mission extends beyond the Rose Bowl Game, touching the lives of many in a meaningful and impactful way.

As the New Year dawns, the Pasadena Tournament of Roses Association continues to unite people from all walks of life, fostering a sense of togetherness and celebration. Through its premier events and entertainment, it brings joy and excitement to countless individuals and creates memories that last a lifetime.

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Impact




October, 2024

The Pasadena Tournament of Roses Association plays a significant role in bringing communities together through vibrant and meaningful celebrations that mark the beginning of the new year. By organizing events like the annual Rose Bowl Game, the association creates an atmosphere of excitement and camaraderie among fans, participants, and volunteers alike.

Notably, the Rose Bowl Game is a highlight of its initiatives, drawing in approximately 87,800 attendees in person and captivating an audience of over 19 million viewers on ESPN who share in the thrilling experience. This remarkable reach showcases the association's impact on not just Pasadena, but a wide audience who celebrate collegiate football and tradition.

Through its volunteer-driven mission, the association enriches lives by delivering engaging events that foster community spirit and enjoyment. By focusing on premier entertainment experiences, it strengthens social connections and celebrates the values of teamwork, sportsmanship, and cultural heritage. The Pasadena Tournament of Roses Association is not just an organizer; it is a catalyst for joy, unity, and celebration, making a lasting impression on individuals and communities.




This information is meant to be a general summary of Pasadena Tournament Of Roses Association. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$148,792,519 (2024)
Expenses
$147,826,111 (2024)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2024.

  • Investment Income: $667,243
  • Program Service Revenue: $148,100,352
  • Gross Receipts: $283,549,424

Assets and Liabilities:

  • Total Assets: $67,987,310
  • Total Liabilities: $22,847,925
  • Net Assets: $45,139,385

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

ROSE BOWL GAME

Revenue

$140,419,093

TICKETS - COMMITTEES

Revenue

$3,396,672

SPONSORSHIPS - GENERAL

Revenue

$1,352,902

GRANDSTANDS

Revenue

$974,783

PARADE PARTICIPANT FEES

Revenue

$569,750

Organization Details

Founding Year

1895

Principal Officer

David M Eads

NTEE Category

Code: N520 - Recreation

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