Overview
What is Tuolumne County Visitors Bureau Inc?
Tuolumne County Visitors Bureau Inc, commonly known as Visit Tuolumne County, is a prominent nonprofit organization based in Sonora, California. Their primary objective is to stimulate tourism in the region on a regional, national, and international scale. They achieve this through strategic marketing plans, employing various media platforms such as print, digital, and radio. Their efforts focus on showcasing Tuolumne County's historical towns, four-season recreation, arts, wineries, and accommodations. During challenging times, like crises, they play a crucial role in the region's economic recovery. Some of their initiatives include hosting events, promoting local businesses, and creating tourism-related programs. A significant part of their activities revolves around promoting Tuolumne County as a hub for outdoor enthusiasts, offering hiking trails, craft beverage tours, and highlighting local attractions through a comprehensive travel guide. They also collaborate with various marketing organizations to expand their reach and attract visitors from different regions. Additionally, they invest in community events and projects that support tourism-related activities. Their annual report highlights their accomplishments in expanding domestic markets, resuming international marketing, and fostering off-peak travel.
Official website here: www.tcvb.com
What do the Facebook reviews say about Tuolumne County Visitors Bureau Inc?
92% of 35 reviewers on Facebook recommend the Tuolumne County Visitors Bureau Inc. Here's a brief overview of what they had to say:
Many individuals express a strong desire to visit the area, praising its natural beauty and appealing landscapes. There is a clear enthusiasm for what the region has to offer, indicating that potential visitors feel drawn to the weekend getaway possibilities and the allure of nature.
While most comments are from those who have not yet visited, the overall sentiment reflects a positive anticipation for the experience the Visitors Bureau promotes. This enthusiasm suggests that the organization effectively inspires potential travelers with its messaging about the local environment.
This AI summary has been generated from reviews found on Facebook.
Is Tuolumne County Visitors Bureau Inc legitimate?
Tuolumne County Visitors Bureau Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Tuolumne County Visitors Bureau Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $113,002
Professional Fundraising Fees: $0
Other Salaries and Wages: $171,252
For more financial information, click here
Official website here: www.tcvb.com
What is the mission statement of Tuolumne County Visitors Bureau Inc?
The Tuolumne County Visitors Bureau Inc, commonly known as Visit Tuolumne County, serves as the designated marketing organization responsible for promoting tourism within Tuolumne County. Operating on a strategic marketing plan, they utilize various platforms such as print, online, social media, television, radio, and public relations to achieve this goal. Established as a nonprofit mutual benefit corporation in 1983, the bureau is funded primarily and plays a significant role in driving economic recovery following local and regional crises, like wildfires and floods. Their efforts focus on showcasing historical towns, seasonal recreation, arts and theater, local farms, wineries, and accommodations, positioning Tuolumne County as an attractive tourist destination on a national and global scale. The Tuolumne County Film Commission is also housed within this organization.
Official website here: www.tcvb.com
Who is the CEO of Tuolumne County Visitors Bureau Inc?
Lisa Mayo is the President & Ceo of Tuolumne County Visitors Bureau Inc. The CEO's salary of Tuolumne County Visitors Bureau Inc is $113,002 and their total compensation is $113,002.
Official website here: www.tcvb.com
What is the revenue of Tuolumne County Visitors Bureau Inc?
Tuolumne County Visitors Bureau Inc's revenue in 2022 was $1,797,975.
Official website here: www.tcvb.com
Who are the executives of Tuolumne County Visitors Bureau Inc and what are their salaries?
The average compensation at Tuolumne County Visitors Bureau Inc during 2022 was $21,866. There are 13 employees and 1 volunteer at Tuolumne County Visitors Bureau Inc.
Here are 13 key members and their salaries (Tuolumne County Visitors Bureau Inc's CEO's salary is $113,002 and their total compensation is $113,002):
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Official website here: www.tcvb.com
Where can I find the form 990 for Tuolumne County Visitors Bureau Inc?
Tuolumne County Visitors Bureau Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.tcvb.com
Learn more at the official website: www.tcvb.com
Mission Statement of Tuolumne County Visitors Bureau Inc
Tuolumne County Visitors Bureau, often referred to as Visit Tuolumne County, is a nonprofit organization with a mission to promote tourism on a wide scale. Established in 1983, this marketing organization operates under the name Tuolumne County Visitors Bureau and is categorized as a Section 501(c)(6) entity. Its primary goal is to attract visitors to Tuolumne County, showcasing its historical towns, four-season recreation, arts and theater, farms, wineries, and accommodations. The organization collaborates with various associations, such as the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association.
As a designated Destination Marketing Organization, Tuolumne County Visitors Bureau plays a pivotal role in promoting the region's tourism offerings on a regional, statewide, national, and global level. The organization's mission is twofold: firstly, to enhance the local economy by attracting tourists, and secondly, to aid in the recovery of the region following local and regional crises, such as wildfires and floods. Tuolumne County Visitors Bureau is also home to the Tuolumne County Film Commission, further boosting the region's appeal as a tourist destination. The organization's marketing efforts are diverse, encompassing strategies like print, online, social media, television, radio, and public relations.
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Impact
October, 2024
Tuolumne County Visitors Bureau Inc. plays a vital role in bolstering the local economy through strategic tourism promotion. By marketing Tuolumne County on a regional, statewide, national, and international scale, it attracts visitors year-round, focusing on the county's natural beauty, historical significance, and cultural attractions.
In the wake of the COVID-19 pandemic, the Bureau expanded its efforts to include targeted marketing campaigns to new domestic markets such as Seattle, Phoenix, Las Vegas, and Houston, while also resuming international outreach to the United Kingdom, Canada, and Mexico. This strategic expansion has been essential in reviving tourism, leading to significant increases in direct travel spending, which totaled $241.8 million in 2020.
The bureau’s commitment to mid-week and off-peak travel has not only increased visitor numbers but also helped local businesses maintain steady revenue streams. Programs like Restaurant Week and the Craft Beverage Trail encourage visitors to experience local cuisine and products, further driving economic growth.
Moreover, the Visitors Bureau emphasizes sustainability, fostering responsible tourism through campaigns that promote environmental stewardship, enhancing the quality of life for residents and visitors alike. Initiatives such as the Healthy Pledge Program exemplify this commitment to safety and well-being during challenging times.
Through community investment initiatives and partnerships with regional and international marketing organizations, the Bureau ensures that funds are allocated to drive tourism-related activities, thereby supporting local events, trail building, and enhancing the overall visitor experience.
In summary, Tuolumne County Visitors Bureau Inc. significantly impacts the local economy by attracting tourists, promoting sustainable practices, and fostering community engagement, making it a key player in the region's economic vitality and recovery.
This information is meant to be a general summary of Tuolumne County Visitors Bureau Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $372
- Program Service Revenue: $93,879
- Gross Receipts: $1,799,303
Assets and Liabilities:
- Total Assets: $1,620,508
- Total Liabilities: $348,986
- Net Assets: $1,271,522
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
EMPLOYEE RETENTION CREDIT
Revenue
$17,593
MARKETING COOPERATIVES
Revenue
$51,800
PARTNER WORKSHOPS
TRADE SHOWS
Revenue
$400
VACATION PLANNER ADVERTIS
Revenue
$24,086
Organization Details
Founding Year
1983
Phone
(209) 533-4420Principal Officer
Lisa Mayo
Main Address
193 S WASHINGTON ST, SONORA, CA, 95370
Website
www.tcvb.comNTEE Category
Code: S30 - Community improvement
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