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Wine Road Northern Sonoma Cnty Inc

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 942799597 ✦ Healdsburg, CA ✦ Designated as a 501(c)(6)

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Overview

What is Wine Road Northern Sonoma Cnty Inc?

Wine Road Northern Sonoma Cnty Inc, located in Healdsburg, California, is a nonprofit organization dedicated to promoting Sonoma County as a year-round wine destination. They achieve this mission through education and marketing, focusing on the Alexander, Dry Creek, and Russian River Valleys. The organization hosts three major events annually, attracting approximately 17,000 visitors. These events, including Winter Wineland, Barrel Tasting, and a Wine & Food Affair, provide opportunities for visitors to taste wine and learn about the region. Notably, Winter Wineland features wineries that specialize in a single variety, offering vertical tastings, library wines, or new releases to provide a more in-depth tasting experience. Despite its small team of two employees, Wine Road Northern Sonoma Cnty Inc effectively showcases Sonoma County's wine offerings and the unique characteristics of its various valleys.


Official website here: www.wineroad.com

Is Wine Road Northern Sonoma Cnty Inc legitimate?

Wine Road Northern Sonoma Cnty Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Wine Road Northern Sonoma Cnty Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $118,624
Professional Fundraising Fees: $0
Other Salaries and Wages: $72,706

For more financial information, click here


Official website here: www.wineroad.com

What is the mission statement of Wine Road Northern Sonoma Cnty Inc?

Wine Road Northern Sonoma Cnty Inc's mission is centered around increasing awareness of the Alexander, Dry Creek, and Russian River Valleys. This is achieved through both education and marketing efforts. The organization's primary goal is to promote Sonoma County as a year-round wine destination. To accomplish this, Wine Road Northern Sonoma Cnty Inc hosts several major events annually, attracting thousands of visitors and showcasing over 100 wineries. These events provide unique experiences, such as vertical tastings and barrel tastings, allowing guests to learn about the nuances of different wine varieties and the aging process.


Official website here: www.wineroad.com

Who is the CEO of Wine Road Northern Sonoma Cnty Inc?

Lilian Fechter is the Director of Wine Road Northern Sonoma Cnty Inc.


Official website here: www.wineroad.com

What is the revenue of Wine Road Northern Sonoma Cnty Inc?

Wine Road Northern Sonoma Cnty Inc's revenue in 2022 was $489,181.


Official website here: www.wineroad.com

Who are the executives of Wine Road Northern Sonoma Cnty Inc and what are their salaries?

The average compensation at Wine Road Northern Sonoma Cnty Inc during 2022 was $95,665. There are 2 employees at Wine Road Northern Sonoma Cnty Inc.


Here are 14 key members and their salaries:


John Viszlay (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Helen Sharrocks (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Harry Wetzel (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lucas Meeker (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Oded Shakked (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jack Seifrick (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brook Herron (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Danny Christensen (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Aaron Krug (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Devon Ruddick (Vice President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lilian Fechter (President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Katie Ambrosi (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Teri Rolleri (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Costa (Executive Director)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.wineroad.com

Where can I find the form 990 for Wine Road Northern Sonoma Cnty Inc?

Wine Road Northern Sonoma Cnty Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.wineroad.com

Learn more at the official website: www.wineroad.com

Mission Statement of Wine Road Northern Sonoma Cnty Inc

Wine Road Northern Sonoma Cnty Inc, with a focus on Alexander, Dry Creek, and Russian River Valleys, aims to enhance public awareness of these wine regions through targeted education and marketing efforts. The organization's primary objective is to position Sonoma County as a year-round wine destination, inviting visitors to explore and learn about the region's unique wine offerings. Wine Road Northern Sonoma Cnty Inc achieves this goal by organizing several major events annually, such as Winter Wineland, Barrel Tasting, and A Wine & Food Affair. These events attract approximately 17,000 visitors each year, providing them with an opportunity to taste various wines and gain insights into the region's winemaking processes.

Moreover, Wine Road Northern Sonoma Cnty Inc's events cater to diverse wine preferences. For instance, Winter Wineland features wineries that specialize in a single varietal, offering guests a more in-depth tasting experience through vertical tastings, library wines, or new releases. This approach helps visitors understand the nuances of a specific wine variety. Additionally, Barrel Tasting offers a unique experience by allowing visitors to taste wine directly from the barrel, providing an educational insight into the wine-aging process. Through these events, Wine Road Northern Sonoma Cnty Inc effectively promotes Sonoma County as a premier wine destination while educating visitors about the region's wine culture.

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Impact




October, 2024

Wine Road Northern Sonoma County Inc significantly enhances the visibility and appeal of the Alexander, Dry Creek, and Russian River Valleys as premier wine destinations. Through targeted marketing and educational initiatives, it promotes Sonoma County as a year-round wine country, attracting wine enthusiasts and tourists.

The organization hosts three major events each year—Winter Wineland, Barrel Tasting, and a Wine & Food Affair—drawing approximately 17,000 visitors. These events not only showcase the offerings of over 100 participating wineries but also immerse attendees in unique tasting experiences. For instance, Winter Wineland emphasizes a single varietal, allowing guests to dive deeper into specific wines, while Barrel Tasting provides a rare chance to sample wines directly from barrels, educating visitors on the aging process and intricacies of winemaking.

By fostering tourism and enhancing visitors' understanding of the local viticulture, Wine Road Northern Sonoma County Inc plays a crucial role in the economic development and community improvement of the region, contributing to the overall vitality of the local wine industry.




This information is meant to be a general summary of Wine Road Northern Sonoma Cnty Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$489,181 (2022)
Expenses
$486,390 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $78
  • Program Service Revenue: $476,745
  • Gross Receipts: $489,181

Assets and Liabilities:

  • Total Assets: $250,881
  • Total Liabilities: $21,551
  • Net Assets: $229,330

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

EVENTS

Revenue

$329,125

DUES

Revenue

$122,620

SPONSERSHIP

Revenue

$25,000

Organization Details

Founding Year

1981

Principal Officer

Lilian Fechter

Main Address

PO BOX 46, HEALDSBURG, CA, 95448

NTEE Category

Code: S41 - Community improvement

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