Better Business Bureau

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 940322280 ✦ San leandro, CA ✦ Designated as a 501(c)(6)

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Overview

What is Better Business Bureau?

The Better Business Bureau (BBB) is a renowned nonprofit organization committed to fostering honesty, truthfulness, and reliability in the business world. Their primary mission is to combat fraudulent and misleading business practices and advertising, while promoting ethical conduct. The BBB serves as a mediator in settling disputes between businesses and consumers, and actively pursues legal action against offenders engaged in deceitful business practices. In essence, the Better Business Bureau is a vital force in upholding marketplace trust and maintaining a fair and transparent business environment.


Official website here: www.bbb.org

Is Better Business Bureau legitimate?

Better Business Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Better Business Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $655,590
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,887,962

For more financial information, click here


Official website here: www.bbb.org

What is the mission statement of Better Business Bureau?

The Better Business Bureau's mission is centered around advancing marketplace trust. In this role, they actively promote honesty, truthfulness, and reliability in merchandising and advertising. They strive to discourage fraudulent and deceptive business methods and advertising, and when necessary, they investigate, publicize, and aid in procuring appropriate legal action against vendors involved in such practices. Additionally, the Better Business Bureau serves as arbitrators, helping to settle disputes between vendors and consumers.


Official website here: www.bbb.org

Who is the CEO of Better Business Bureau?

Lori Wilson is the CEO of Better Business Bureau The CEO's salary of Better Business Bureau is $313,474 and their total compensation is $370,496.


Official website here: www.bbb.org

What is the revenue of Better Business Bureau?

Better Business Bureau's revenue in 2024 was $5,416,856.


Official website here: www.bbb.org

Who are the executives of Better Business Bureau and what are their salaries?

The average compensation at Better Business Bureau during 2024 was $65,621. There are 54 employees and 13 volunteers at Better Business Bureau.

Here are 18 key members and their salaries (Better Business Bureau's CEO's salary is $313,474 and their total compensation is $370,496):


Kwame Acheampong-Quaye (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Goldman Lee (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Anna Michnicka (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Diane Olson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Larry Pon (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Natalie Quan (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Curt Rebhan (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bob Rognon (Secretary & Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Saarman (Board Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Diea Schum (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Peter Waldron (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lynette Watterson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lori Wilson (President And Ceo)
  • Compensation: $313,474
  • Related: $0
  • Other: $57,022
Arjen Maarleveld (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kim Sharp (Vp Operations)
  • Compensation: $193,549
  • Related: $0
  • Other: $33,183
Jessica Zavala (Vp Finance And Hr)
  • Compensation: $137,154
  • Related: $0
  • Other: $0
Gregory Kaleva (Controller)
  • Compensation: $102,212
  • Related: $0
  • Other: $32,578
Kay Christiano (Business Development)
  • Compensation: $132,568
  • Related: $0
  • Other: $6,628


Official website here: www.bbb.org

Where can I find the form 990 for Better Business Bureau?

Better Business Bureau's most recent form 990 was submitted in 2024 and can be accessed here.


Official website here: www.bbb.org

Learn more at the official website: www.bbb.org

Mission Statement of Better Business Bureau

The Better Business Bureau, as a leading organization, strives to advance marketplace trust. At its core, its mission is to promote honesty, truthfulness, and reliability in merchandising and advertising. The Better Business Bureau works diligently to discourage fraudulent and deceptive business methods and advertising. In instances where such practices are identified, the organization takes action, investigating, publishing, and aiding in the procurement of proper legal action against the involved vendors. Furthermore, the Better Business Bureau acts as arbitrators, settling disputes between vendors and consumers, thereby contributing to a more transparent and trustworthy marketplace.

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Impact




October, 2024

The Better Business Bureau (BBB) plays a significant role in fostering marketplace trust. By promoting honesty, truthfulness, and reliability in merchandising and advertising, the BBB establishes a framework that encourages ethical business practices. Their efforts to discourage fraudulent and deceptive methods help to protect consumers from scams and unethical vendors.

Through investigation and publication of business practices, the BBB raises awareness about companies that may engage in fraudulent behavior. This not only aids consumers in making informed decisions but also puts pressure on businesses to maintain or improve their standards to avoid negative publicity.

Additionally, the BBB serves as an impartial mediator in disputes between vendors and consumers, facilitating resolutions that can prevent the need for legal action. By acting as arbitrators, they help to maintain a level of accountability in business transactions, thus reinforcing consumer trust.

Overall, the BBB's comprehensive approach contributes to a healthier marketplace, where transparency and fairness are prioritized, benefiting both consumers and honest businesses.




This information is meant to be a general summary of Better Business Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$5,416,856 (2024)
Expenses
$6,131,378 (2024)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2024.

  • Investment Income: $153,386
  • Program Service Revenue: $4,716,669
  • Gross Receipts: $5,416,856

Assets and Liabilities:

  • Total Assets: $5,371,959
  • Total Liabilities: $2,403,324
  • Net Assets: $2,968,635

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

MEMBERSHIP DUES & ASSE

Revenue

$4,716,669

Organization Details

Founding Year

1927

Principal Officer

Lori Wilson

NTEE Category

Code: W90 - Public benefit

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