Overview
What is Truth Initiative Foundation?
The Truth Initiative Foundation, also known as Truth Initiative, is a Washington, DC-based nonprofit organization dedicated to reducing youth tobacco and vaping usage through public education. For over two decades, Truth Initiative has been a leading force in preventing tobacco and substance abuse among young people, with research showing significant impact and cost-effectiveness. Since 2018, the campaign has focused on addressing the youth vaping epidemic and the harms of nicotine addiction. Recent studies have shown that awareness of the Truth Campaign is related to preventing youth vaping initiation and helping young people quit. The organization expanded its messaging in 2018 to tackle the national opioid abuse epidemic, primarily through in-school education. Truth Initiative's mission is to create a culture where young people reject smoking, vaping, and nicotine, with a focus on supporting studies and programs to reduce youth tobacco product usage and substance abuse, as well as educational programs to prevent diseases associated with tobacco use. The nonprofit employs 224 individuals in its mission.
Official website here: www.truthinitiative.org
What are the reviews and ratings of this charity?
Charity Navigator Rating: 100% (Four-Star out of Four Stars)
The Truth Initiative Foundation has achieved an impressive Four-Star rating from Charity Navigator, reflecting its strong commitment to accountability and financial transparency. The charity's high score is primarily derived from its exemplary practices, particularly in governance, with a fully independent board and robust oversight mechanisms in place. This level of transparency indicates a well-managed organization that prioritizes the interests of its stakeholders.
The nonprofit demonstrates a commendable program expense ratio of 82.96%, suggesting that the majority of its resources are directed toward its mission-related activities. Additionally, the absence of material asset diversion and the presence of comprehensive policies—such as conflict of interest and whistleblower protections—further enhance its credibility. These factors contribute to the Trust Initiative's reputation as a responsible and efficient organization within the nonprofit sector.
While the evaluation highlights numerous strengths, it's important to continue monitoring the organization's performance over time. With a strong emphasis on accountability, the Truth Initiative Foundation sets a high standard for other nonprofits, although ongoing vigilance regarding financial practices and program effectiveness will be essential to maintain its favorable standing.
This AI summary has been generated from information found on Charity Navigator.
Is Truth Initiative Foundation legitimate?
Truth Initiative Foundation is a legitimate nonprofit organization registered as a 501(c)(3) entity. Truth Initiative Foundation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $2,482,328
Professional Fundraising Fees: $61,140
Other Salaries and Wages: $17,966,092
For more financial information, click here
Official website here: www.truthinitiative.org
What is the mission statement of Truth Initiative Foundation?
The Truth Initiative Foundation aims to create a societal norm where young people reject smoking, vaping, and nicotine use. Established with this purpose in mind, the foundation focuses on two main objectives: supporting programs to decrease youth tobacco product consumption and youth substance abuse, and studying and promoting educational initiatives to prevent diseases linked to tobacco product usage in the states. By working towards these goals, the Truth Initiative Foundation strives to contribute to the overall health and wellbeing of younger generations.
Official website here: www.truthinitiative.org
Who is the CEO of Truth Initiative Foundation?
Kathleen Crosby is the CEO of Truth Initiative Foundation The CEO's salary of Truth Initiative Foundation is $119,715 and their total compensation is $131,000.
Official website here: www.truthinitiative.org
What is the revenue of Truth Initiative Foundation?
Truth Initiative Foundation's revenue in 2024 was $73,144,611.
Official website here: www.truthinitiative.org
Who are the executives of Truth Initiative Foundation and what are their salaries?
The average compensation at Truth Initiative Foundation during 2024 was $96,455. There are 212 employees and 295 volunteers at Truth Initiative Foundation.
Here are 24 key members and their salaries (Truth Initiative Foundation's CEO's salary is $119,715 and their total compensation is $131,000):
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- Compensation: $119,715
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- Compensation: $165,608
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- Other: $24,828
Official website here: www.truthinitiative.org
Where can I find the form 990 for Truth Initiative Foundation?
Truth Initiative Foundation's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.truthinitiative.org
Learn more at the official website: www.truthinitiative.org
Mission Statement of Truth Initiative Foundation
Truth Initiative Foundation, a nonprofit organization, strives to create a culture where young people reject smoking, vaping, and nicotine use. Through its mission, the Foundation aims to support the study and implementation of programs to decrease youth tobacco product consumption and substance abuse, as well as the exploration and development of educational initiatives aimed at preventing diseases linked to tobacco product usage in states across the country. By focusing on young people, Truth Initiative Foundation envisions a future where the next generation grows up free from the harmful effects of nicotine.
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Impact
October, 2024
The Truth Initiative Foundation has significantly impacted public health by fostering a culture where young people actively reject smoking, vaping, and nicotine use. For over two decades, its TRUTH educational campaign has been pivotal in reducing tobacco use among youth and young adults, as evidenced by multiple published studies highlighting its effectiveness.
Recent efforts have concentrated on addressing the vaping epidemic, which particularly affects the nation's youth. Research indicates that awareness of the TRUTH campaign correlates with a decrease in the initiation of vaping among young people, as well as aiding those who currently vape in their efforts to quit. The campaign leverages various strategies, including in-school education, to deliver targeted messaging that promotes prevention and awareness about the harms of nicotine addiction.
In addition to combating tobacco use, since 2018, the initiative has broadened its focus to tackle the national opioid abuse epidemic, emphasizing prevention among young people. Overall, the Truth Initiative Foundation's work contributes not only to reducing substance use but also to fostering resilience and healthier choices among today's youth.
This information is meant to be a general summary of Truth Initiative Foundation. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $16,159,756
- Program Service Revenue: $1,491,288
- Gross Receipts: $268,437,963
Assets and Liabilities:
- Total Assets: $764,347,458
- Total Liabilities: $110,630,924
- Net Assets: $653,716,534
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
SALE OF EX SERVICES
Revenue
$1,363,356
CONTRACT SERVICE REV
Revenue
$127,932
Organization Details
Founding Year
1999
Principal Officer
Kathleen Crosby
Website
www.truthinitiative.orgNTEE Category
Code: F210 - Mental health
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