Yakima Valley Visitors & Convention Bureau

Yakima Valley Tourism

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 910788723 ✦ Yakima, WA ✦ Designated as a 501(c)(6)

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Overview

What is Yakima Valley Visitors & Convention Bureau?

The Yakima Valley Visitors & Convention Bureau, also known as Yakima Valley Tourism, is a nonprofit organization situated at 10 N 8th Street, Yakima, WA 98901. Their primary mission is to stimulate economic development in the area by marketing the Yakima Valley as a destination for conventions, groups, and leisure travel. With a team of 44 dedicated individuals, they actively promote tourism within the valley, aiming to attract visitors and boost the local economy. Their work encompasses various aspects of marketing and promotion, playing a significant role in showcasing the Yakima Valley's attractions to potential visitors.


Official website here: www.visityakima.com

Is Yakima Valley Visitors & Convention Bureau legitimate?

Yakima Valley Visitors & Convention Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Yakima Valley Visitors & Convention Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $149,404
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,172,767

For more financial information, click here


Official website here: www.visityakima.com

What is the mission statement of Yakima Valley Visitors & Convention Bureau?

The Yakima Valley Visitors & Convention Bureau's mission is to stimulate economic growth by promoting the Yakima Valley as a destination for conventions, groups, and leisure travel. This organization, responsible for general tourism promotion, aims to attract visitors to the area, thereby boosting local economic development. By marketing the Yakima Valley, the bureau seeks to draw in groups and individuals for leisure activities, conventions, and events, thereby enhancing the region's economic prosperity.


Official website here: www.visityakima.com

Who is the CEO of Yakima Valley Visitors & Convention Bureau?

John Cooper is the CEO of Yakima Valley Visitors & Convention Bureau The CEO's salary of Yakima Valley Visitors & Convention Bureau is $136,452 and their total compensation is $149,404.


Official website here: www.visityakima.com

What is the revenue of Yakima Valley Visitors & Convention Bureau?

Yakima Valley Visitors & Convention Bureau's revenue in 2023 was $3,118,832.


Official website here: www.visityakima.com

Who are the executives of Yakima Valley Visitors & Convention Bureau and what are their salaries?

The average compensation at Yakima Valley Visitors & Convention Bureau during 2023 was $35,734. There are 37 employees and 27 volunteers at Yakima Valley Visitors & Convention Bureau.

Here are 19 key members and their salaries (Yakima Valley Visitors & Convention Bureau's CEO's salary is $136,452 and their total compensation is $149,404):


John Cooper (President & Ceo)
  • Compensation: $136,452
  • Related: $0
  • Other: $12,952
Connie Upton (General Manager)
  • Compensation: $111,847
  • Related: $0
  • Other: $12,186
Matt Martinkus (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Linda Dilembo (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kathy Miller Parrish (Secretary/Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Charlie Robin (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shelley Desmarais (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sarah Fewel (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Deirdre Fojuwaye (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeren Franks (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steven Gustafson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Celisa Hopkins (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Wendy King (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Heath Lambe (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Monica Martinez (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Mcgree (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Barb Petrea (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Pinza (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sarah Wixson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.visityakima.com

Where can I find the form 990 for Yakima Valley Visitors & Convention Bureau?

Yakima Valley Visitors & Convention Bureau's most recent form 990 was submitted in 2023 and can be accessed here.


Official website here: www.visityakima.com

Learn more at the official website: www.visityakima.com

Mission Statement of Yakima Valley Visitors & Convention Bureau

The Yakima Valley Visitors & Convention Bureau, as a crucial entity, is dedicated to stimulating economic development in an unspecified manner. Their primary focus is on marketing the Yakima Valley, attracting conventions, groups, and leisure travelers to the region. By promoting tourism, they aim to contribute positively to the local economy. This mission is carried out by the bureau, which is responsible for general tourism promotion in the Yakima Valley.

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Impact




October, 2024

The Yakima Valley Visitors & Convention Bureau plays a crucial role in stimulating economic development in the region. By marketing the Yakima Valley as a prime destination for conventions, groups, and leisure travel, the Bureau directly contributes to increasing visitor numbers and tourism revenue. This, in turn, supports local businesses, creates jobs, and enhances community infrastructure.

The Bureau's focus on promoting the area's attractions and amenities fosters a vibrant tourism sector, which is essential for the economic vitality of Yakima. Through strategic marketing initiatives and outreach, it effectively highlights the Valley's unique offerings, encouraging visitors to explore the diverse experiences available. This boost in tourism not only brings financial benefits but also spurs community improvement and growth, making Yakima a more attractive place for residents and visitors alike.




This information is meant to be a general summary of Yakima Valley Visitors & Convention Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$3,118,832 (2023)
Expenses
$3,174,467 (2023)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $5,420
  • Program Service Revenue: $2,977,473
  • Gross Receipts: $3,223,161

Assets and Liabilities:

  • Total Assets: $2,263,288
  • Total Liabilities: $1,378,748
  • Net Assets: $884,540

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

FEES AND CONTRACTS

Revenue

$1,383,900

TOURISM PROMOTION

Revenue

$1,295,146

MEMBERSHIP DUES

Revenue

$129,354

TRAVEL GUIDE INCOME

Revenue

$101,459

WEB ADVERTISING INCOME

Revenue

$19,852

Organization Details

Founding Year

1957

Principal Officer

John A Cooper

NTEE Category

Code: S30 - Community improvement

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