Bbb National Programs Inc

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 833302514 ✦ Mclean, VA ✦ Designated as a 501(c)(6)

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Overview

What is Bbb National Programs Inc?

Bbb National Programs Inc, located in McLean, Virginia, serves as a nonprofit organization dedicated to promoting truth in advertising and self-regulation in various industries. Through its National Advertising Division and National Advertising Review Board, they ensure that businesses adhere to truthful marketing practices. Additionally, they oversee self-regulation for the direct selling industry via the Direct Selling Self-Regulatory Council. In the realm of privacy, they help companies comply with applicable standards through various privacy initiatives. For children, they establish guidelines for advertising and privacy in the Children's Advertising Review Unit. In the digital advertising sector, they monitor and enforce standards through the Digital Advertising Accountability Program. Lastly, they set standards for companies advertising food and beverages to children via the Children's Food and Beverage Advertising Initiative. Overall, Bbb National Programs Inc fosters trust, innovation, and competition in the marketplace by providing effective third-party self-regulation and dispute resolution services.


Official website here: www.bbbnp.org

Is Bbb National Programs Inc legitimate?

Bbb National Programs Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Bbb National Programs Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $1,395,033
Professional Fundraising Fees: $0
Other Salaries and Wages: $8,307,476

For more financial information, click here


Official website here: www.bbbnp.org

What is the mission statement of Bbb National Programs Inc?

Bbb National Programs Inc strives to encourage self-regulation and dispute resolution in the marketplace. In pursuit of this mission, the organization develops and delivers effective third-party programs. They foster trust, innovation, and competition by ensuring truthful advertising through their National Advertising Division and National Advertising Review Board. Bbb National Programs Inc also acts as a watchdog for the direct selling industry via its Self-Regulatory Council. They help companies adhere to privacy standards through various initiatives. Moreover, they create guidelines for children's advertising and privacy in their Children's Advertising Review Unit. The organization monitors digital advertising, including political ads, through its Digital Advertising Accountability Program. Additionally, they set standards for companies advertising food and beverages to children via their Children's Food and Beverage Advertising Initiative. All these efforts are aimed at promoting voluntary self-regulation within businesses.


Official website here: www.bbbnp.org

Who is the CEO of Bbb National Programs Inc?

Victoria Mccormick is the Board Chair of Bbb National Programs Inc. The CEO's salary of Bbb National Programs Inc is $650,552 and their total compensation is $682,412.


Official website here: www.bbbnp.org

What is the revenue of Bbb National Programs Inc?

Bbb National Programs Inc's revenue in 2022 was $18,433,642.


Official website here: www.bbbnp.org

Who are the executives of Bbb National Programs Inc and what are their salaries?

The average compensation at Bbb National Programs Inc during 2022 was $98,005. There are 99 employees and 16 volunteers at Bbb National Programs Inc.


Here are 24 key members and their salaries (Bbb National Programs Inc's CEO's salary is $650,552 and their total compensation is $682,412):


Ken Patel (Board Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mary Sophos (Board Vice-Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Cohen (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Luis-Xavier Hernandez (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
W David Hubbard (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jocelyn Hunter (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marla Kaplowitz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joel Katz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elaine D Kolish (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bob Liodice (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Carla R Michelotti (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kip Morse (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Maureen K Ohlhausen (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brent Sanders (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michelle M Totonis (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Barbara Wall (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eric D Reicin (Pres & Ceo, Ex-Officio)
  • Compensation: $650,552
  • Related: $0
  • Other: $31,860
Victoria Mccormick (Cfo & Coo, Secretary/Treasurer)
  • Compensation: $321,584
  • Related: $0
  • Other: $39,821
Mary Engle (Evp, Policy)
  • Compensation: $338,584
  • Related: $0
  • Other: $12,632
James Boyle (Chief Mktg. & Communication Officer)
  • Compensation: $253,048
  • Related: $0
  • Other: $22,623
Dona Fraser (Sr. Vp, Privacy Initiative)
  • Compensation: $249,800
  • Related: $0
  • Other: $22,238
Laura Brett (Vp, Nad)
  • Compensation: $247,033
  • Related: $0
  • Other: $35,249
Maureen Enright (Vp, Cfbai)
  • Compensation: $211,635
  • Related: $0
  • Other: $30,033
Peter Marinello (Vp, Dssrc)
  • Compensation: $211,584
  • Related: $0
  • Other: $34,233


Official website here: www.bbbnp.org

Where can I find the form 990 for Bbb National Programs Inc?

Bbb National Programs Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.bbbnp.org

Learn more at the official website: www.bbbnp.org

Mission Statement of Bbb National Programs Inc

Bbb National Programs Inc is a renowned organization dedicated to fostering trust, innovation, and competition in the marketplace. It achieves this goal through the development and delivery of effective, third-party self-regulation and dispute resolution programs.

In essence, Bbb National Programs Inc acts as a watchdog, ensuring truthful advertising practices. Its National Advertising Division and National Advertising Review Board promote truth-in-advertising. This involves reviewing and evaluating advertising materials to ensure they are accurate, truthful, and not misleading. The organization's role extends to the direct selling industry, where it helps companies adhere to applicable privacy standards through various privacy initiatives.

Moreover, Bbb National Programs Inc sets guidelines for children's advertising and privacy. Its Children's Advertising Review Unit monitors and enforces adherence to children's advertising laws. The organization also ensures that digital advertising, including political ads, adhere to established standards. Lastly, it sets standards for companies that advertise food and beverages to children through its Children's Food and Beverage Advertising Initiative.

Bbb National Programs Inc's mission is carried out in the spirit of encouraging voluntary self-regulation. By providing a framework for companies to self-regulate their advertising practices and adhere to established standards, Bbb National Programs Inc fosters a marketplace that values truth, innovation, and fair competition.

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Impact




October, 2024

Bbb National Programs Inc significantly impacts marketplace integrity and consumer trust by enhancing self-regulation and dispute resolution across various industries. By promoting truth-in-advertising through its National Advertising Division and National Advertising Review Board, the organization helps ensure that consumers receive accurate information about products and services, thereby fostering fair competition.

Its role as a watchdog in the direct selling industry via the Direct Selling Self-Regulatory Council ensures that companies adhere to ethical practices, protecting consumers from misleading claims. The organization's commitment to privacy standards through various initiatives also supports consumer rights, helping businesses navigate complex regulations while ensuring transparency.

For children's advertising, Bbb National Programs Inc establishes critical guidelines for advertising practices and privacy, aimed at safeguarding younger audiences. Through monitoring digital advertising, including political ads, it holds advertisers accountable, thereby enhancing the overall credibility of digital marketing. Additionally, by setting standards for companies that promote food and beverages to children, it addresses public health concerns, promoting responsible marketing practices.

Overall, Bbb National Programs Inc contributes to a more trustworthy marketplace, encourages responsible advertising, and fosters an environment where innovation can thrive without compromising consumer protection.




This information is meant to be a general summary of Bbb National Programs Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$18,433,642 (2022)
Expenses
$17,232,478 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $315,820
  • Program Service Revenue: $14,429,149
  • Gross Receipts: $19,379,231

Assets and Liabilities:

  • Total Assets: $19,880,248
  • Total Liabilities: $9,929,905
  • Net Assets: $9,950,343

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

SELF-REGULATION

Revenue

$8,294,382

DISPUTE RESOLUTION

Revenue

$6,134,767

Organization Details

Founding Year

2018

Principal Officer

Victoria Mccormick

Main Address

1676 INTERNATIONAL DRIVE 550, MCLEAN, VA, 22102

NTEE Category

Code: S40 - Community improvement

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