Overview
What is Petaluma Lodging Association?
The Petaluma Lodging Association is a nonprofit organization established within the city of Petaluma, California. Its primary mission is to enhance business conditions and the overall environment for tourism in the city. This is achieved through the development of a Tourism Improvement District (TID), an assessment district that involves lodging businesses within the city boundaries. The annual assessment rate is 2% of gross short-term room rental revenues, providing funding for marketing and sales promotion efforts. The TID, governed by its payors, offers a long-term funding source for tourism promotion, ensuring funds cannot be diverted to general government programs. The Petaluma Lodging Association has contracted with the Petaluma Downtown Association to manage the overall non-local destination tourist promotion and marketing activities for the Petaluma Visitors Program.
Is Petaluma Lodging Association legitimate?
Petaluma Lodging Association is a legitimate nonprofit organization registered as a 501(c)(6) entity. Petaluma Lodging Association submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
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Professional Fundraising Fees: $0
Other Salaries and Wages: $0
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What is the mission statement of Petaluma Lodging Association?
The Petaluma Lodging Association's mission is centered around enhancing business conditions and fostering a conducive environment for the tourism sector. This is achieved through the development of a Tourism Improvement District and various initiatives. The association aims to leverage this district to provide a long-term funding source for promoting tourism, with the benefits of the district being primarily for those who pay the assessment. The funds collected cannot be diverted to general government programs and can be used for a wide range of services. The Petaluma Lodging Association has contracted with an owners association for managing the tourism promotion and marketing activities.
Who is the CEO of Petaluma Lodging Association?
Max Childs is the Chairman of Petaluma Lodging Association.
What is the revenue of Petaluma Lodging Association?
Petaluma Lodging Association's revenue in 2022 was $656,550.
Who are the executives of Petaluma Lodging Association and what are their salaries?
Here are 3 key members and their salaries:
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Where can I find the form 990 for Petaluma Lodging Association?
Petaluma Lodging Association's most recent form 990 was submitted in 2022 and can be accessed here.
Mission Statement of Petaluma Lodging Association
The Petaluma Lodging Association, a non-profit organization, is dedicated to enhancing business conditions and fostering a conducive environment for tourism within the city. This is achieved through the establishment and management of a Tourism Improvement District (TID). The TID, approved by the City of Petaluma, is an assessment district that encompasses all lodging businesses within the city boundaries. The annual assessment rate is set at 2% of gross short-term room rental revenues, providing benefits to the payors, including funding for marketing and sales promotion efforts.
The TID, overseen by the Petaluma Lodging Association, serves as a long-term, sustainable funding source for tourism promotion. Its funds are earmarked for a wide range of services, ensuring that the needs of the tourism industry are met comprehensively. Crucially, these funds cannot be diverted to general government programs, ensuring their exclusive use for tourism purposes. The Petaluma Lodging Association, in its role as the TID's management body, contracts with external entities such as the Petaluma Downtown Association to manage tourism promotion and marketing activities. This strategic partnership ensures effective and targeted promotion of the city's tourism offerings.
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Impact
October, 2024
The Petaluma Lodging Association plays a pivotal role in enhancing the tourism landscape of Petaluma, California, by fostering an environment conducive to business growth for local lodging establishments. By establishing the Petaluma Tourism Improvement District (PTID) in January 2019, the association has created a structured approach to support tourism development through a dedicated funding mechanism.
The PTID entails a 2 percent annual assessment on gross short-term room rental revenues from local lodging businesses. This system ensures that the funds generated are specifically earmarked for tourism promotion and marketing, directly benefiting the participating businesses without being siphoned off for unrelated government programs. As a result, the association can invest in a variety of services aimed at promoting Petaluma as an attractive destination for visitors.
By managing the PTID in collaboration with the Petaluma Downtown Association, the Petaluma Lodging Association undertakes strategic marketing initiatives that highlight the city's unique attractions, events, and accommodations. These efforts not only boost local tourism but also contribute to a more vibrant economy, encouraging visitors to explore and engage with the community. Ultimately, the association's initiatives lead to improved occupancy rates for local lodging businesses, increased visitor spending, and a strengthened overall business environment for tourism in Petaluma.
This information is meant to be a general summary of Petaluma Lodging Association. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Program Service Revenue: $656,550
- Gross Receipts: $656,550
Assets and Liabilities:
- Total Assets: $38,026
- Total Liabilities: $0
- Net Assets: $38,026
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
PTID FEES FROM MEMBERS
Revenue
$656,550
Organization Details
Founding Year
2018
Principal Officer
Max Childs
Main Address
210 LAKEVILLE STREET, PETALUMA, CA, 94952
NTEE Category
Code: S41 - Community improvement
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