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Performance-Driven Marketing Institute

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 831521356 ✦ Mission viejo, CA ✦ Designated as a 501(c)(6)

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Overview

What is Performance-Driven Marketing Institute?

The Performance-Driven Marketing Institute (PDMI) is a nonprofit organization situated in Mission Viejo, California. With a team of two dedicated individuals, PDMI serves as a trade association catering to the direct-to-consumer performance-driven marketing industry. Their primary focus is on providing education and fostering business opportunities for its members. To achieve this, PDMI hosts various educational events, including over 40 webinars, monthly council meetings, and bi-annual conferences. Additionally, PDMI creates and disseminates online content to educate its members and the broader industry. Overall, PDMI's mission is to empower its members and contribute to the growth of the performance-driven marketing sector.


Official website here: www.thepdmi.com

Is Performance-Driven Marketing Institute legitimate?

Performance-Driven Marketing Institute is a legitimate nonprofit organization registered as a 501(c)(6) entity. Performance-Driven Marketing Institute submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $122,000
Professional Fundraising Fees: $0
Other Salaries and Wages: $0

For more financial information, click here


Official website here: www.thepdmi.com

What is the mission statement of Performance-Driven Marketing Institute?

The Performance-Driven Marketing Institute (PDMI), serving as a trade association, plays a significant role in the direct-to-consumer performance-driven marketing industry. Its mission is primarily focused on providing education, fostering networking opportunities, and engaging in government affairs for its members. The institute achieves this goal by hosting educational webinars, monthly council meetings, and publishing informative content. Additionally, PDMI organizes two bi-annual conferences to share industry knowledge and encourage business collaborations among its members. In summary, PDMI functions as a platform that supports the growth and development of the performance-driven marketing industry through education, networking, and advocacy efforts.


Official website here: www.thepdmi.com

Who is the CEO of Performance-Driven Marketing Institute?

John Yarrington is the Secretary of Performance-Driven Marketing Institute. The CEO's salary of Performance-Driven Marketing Institute is $61,000 and their total compensation is $61,000.


Official website here: www.thepdmi.com

What is the revenue of Performance-Driven Marketing Institute?

Performance-Driven Marketing Institute's revenue in 2022 was $363,756.


Official website here: www.thepdmi.com

Who are the executives of Performance-Driven Marketing Institute and what are their salaries?

The average compensation at Performance-Driven Marketing Institute during 2022 was $61,000. There are 2 employees and 100 volunteers at Performance-Driven Marketing Institute.


Here are 2 key members and their salaries (Performance-Driven Marketing Institute's CEO's salary is $61,000 and their total compensation is $61,000):


Thomas Haire (Secretary)
  • Compensation: $61,000
  • Related: $0
  • Other: $0
John Yarrington (President And Ceo)
  • Compensation: $61,000
  • Related: $0
  • Other: $0


Official website here: www.thepdmi.com

Where can I find the form 990 for Performance-Driven Marketing Institute?

Performance-Driven Marketing Institute's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.thepdmi.com

Learn more at the official website: www.thepdmi.com

Mission Statement of Performance-Driven Marketing Institute

The Performance-Driven Marketing Institute, as a trade association, is committed to serving the direct-to-consumer performance-driven marketing industry. Its mission encompasses providing education, fostering networking opportunities, and engaging in government affairs, all with the aim of advancing this specific industry segment. By hosting educational webinars, council meetings, and conferences, the institute shares valuable industry trends, best practices, and research with its members. Additionally, it creates and distributes online content to educate both its members and non-members about the industry and the association itself. This proactive approach to education and knowledge-sharing is instrumental in driving business opportunities and building a strong and informed community within the direct-to-consumer performance-driven marketing sector.

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Impact




October, 2024

The Performance-Driven Marketing Institute (PDMI) has made a significant impact on the direct-to-consumer performance-driven marketing industry. Through its various initiatives, the PDMI fosters education, networking, and advocacy, creating a robust platform for industry professionals.

The institute has hosted over 40 educational webinars that offer insights into industry trends, best practices, and valuable research, enhancing the knowledge and skills of its members. Monthly council meetings with seven leadership councils facilitate ongoing education and generate new business opportunities, strengthening the professional network within the industry.

In addition to these webinars, the PDMI has developed and shared a variety of online content that educates both its members and non-members about the marketing landscape, promoting a greater understanding of the industry and the benefits of membership. The institute also organizes two in-person bi-annual conferences, which provide invaluable opportunities for members to connect, share knowledge, and foster business relationships.

Overall, the PDMI plays a crucial role in educating and empowering marketing professionals, driving innovation, and advocating for the interests of the performance-driven marketing community.




This information is meant to be a general summary of Performance-Driven Marketing Institute. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$363,756 (2022)
Expenses
$317,332 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Gross Receipts: $363,756

Assets and Liabilities:

  • Total Assets: $154,237
  • Total Liabilities: -$99
  • Net Assets: $154,336

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Organization Details

Founding Year

2018

Principal Officer

John Yarrington

Main Address

25001 Larkspur, Mission Viejo, CA, 92692

NTEE Category

Code: B03 - Education

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