Overview
What is Sentient Media?
Sentient Media is a San Francisco-based nonprofit journalism organization dedicated to shedding light on the significant role animals play in our lives, from food and companionship to laboratory test subjects. They specialize in training emerging writers and collaborating with various news outlets to strategically market factual stories about farmed animals' lives. Their mission is to inspire public questioning of the corruption within industrial animal agriculture by bringing this information to the forefront of online searches. With a team of two individuals, they work tirelessly to promote transparency and compassionate considerations towards animals.
Official website here: www.sentientmedia.org
What are the reviews and ratings of this charity?
Charity Navigator Rating: 83%, Three-Star out of Four Star rating
Sentient Media has received an 83% rating from Charity Navigator, indicating a solid performance in accountability and transparency. The organization excels in areas such as culture and community, where it achieved a perfect score of 100%. This reflects a strong commitment to fostering a positive environment and community engagement.
Strengths of Sentient Media include a fully independent board and robust financial practices, including a program expense ratio of over 75%, demonstrating that a significant portion of funds is directed towards its programs. The organization also scores highly on practices and equity strategies, highlighting its effective feedback collection and usage systems, which ensures stakeholder voices are considered in decision-making.
However, the accountability and finance score of 79 suggests there may be areas for improvement in financial management and reporting. While the overall scores reflect strong governance, continued attention to these aspects could enhance the organization’s standing further and reassure donors of its financial health and operational integrity.
This AI summary has been generated from information found on Charity Navigator.
Is Sentient Media legitimate?
Sentient Media is a legitimate nonprofit organization registered as a 501(c)(3) entity. Sentient Media submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $89,332
Professional Fundraising Fees: $0
Other Salaries and Wages: $289,823
For more financial information, click here
Official website here: www.sentientmedia.org
What is the mission statement of Sentient Media?
Sentient Media is a nonprofit journalism organization dedicated to shedding light on the often hidden realities of animals in our modern world. Their focus extends to animals used for food, companionship, and scientific research. Through specialized reporting training, collaborations with various news outlets, and strategic digital marketing, Sentient Media aims to make factual information about farmed animals readily available to the public. Their ultimate goal is to inspire critical thinking and spark conversations about the ethical issues within industrial animal agriculture.
Official website here: www.sentientmedia.org
What is the revenue of Sentient Media?
Sentient Media's revenue in 2023 was $1,348,430.
Official website here: www.sentientmedia.org
Who are the executives of Sentient Media and what are their salaries?
The average compensation at Sentient Media during 2023 was $75,831. There are 5 employees and 10 volunteers at Sentient Media.
Here are 5 key members and their salaries:
- Compensation: $0
- Related: $0
- Other: $0
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- Other: $0
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- Other: $0
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- Other: $0
- Compensation: $89,332
- Related: $0
- Other: $0
Official website here: www.sentientmedia.org
Where can I find the form 990 for Sentient Media?
Sentient Media's most recent form 990 was submitted in 2023 and can be accessed here.
Official website here: www.sentientmedia.org
Learn more at the official website: www.sentientmedia.org
Mission Statement of Sentient Media
Sentient Media, a renowned nonprofit journalism organization, is committed to shedding light on the significant role animals play in our daily lives, extending from our food sources to our cherished companions and even as laboratory test subjects. The team at Sentient Media specializes in investigative reporting, training emerging writers, and forming partnerships with various news outlets. Their strategic digital marketing efforts aim to ensure that factual information about the lives of farmed animals reaches the forefront of online searches. In essence, their mission is to inspire questioning and challenge the corruption within industrial animal agriculture. By providing accurate and thought-provoking journalism, Sentient Media encourages readers to reconsider their relationship with animals and the ethical implications of their consumption habits.
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Impact
October, 2024
Sentient Media plays a vital role in raising awareness about the treatment of animals in various sectors, including food production, companionship, and scientific research. By providing fact-based reporting and promoting transparency, it encourages individuals to critically examine the practices within industrial animal agriculture.
The organization supports emerging writers through its Fellowships program, offering editorial services and mentorship that amplify diverse voices and perspectives. This initiative nurtures talent while ensuring that important stories about farmed animals are accessible and impactful.
In collaboration with multiple news outlets and through strategic digital marketing, Sentient Media elevates critical discussions about animal welfare. By optimizing their reporting for visibility, they make crucial information easier to find, effectively bringing the lives of farmed animals to the forefront. Overall, Sentient Media fosters an environment where informed dialogue can lead to meaningful change in how society views and treats animals.
This information is meant to be a general summary of Sentient Media. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2023.
- Program Service Revenue: $153,898
- Gross Receipts: $1,348,430
Assets and Liabilities:
- Total Assets: $440,325
- Total Liabilities: $14,998
- Net Assets: $425,327
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
INTERNET PUBLISHING &
Revenue
$153,898
Organization Details
Founding Year
2018
Principal Officer
Mikko Jarvenpaa
Website
www.sentientmedia.orgNTEE Category
Code: D05 - Animals
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