Overview
What is Mobile Area Lodging Corporation?
The Mobile Area Lodging Corporation, located in Mobile, Alabama, serves as a district management corporation for the benefit of local lodging businesses. Its primary objective is to promote shared interests and enhance business conditions within the tourism sector. To achieve this, the corporation collects assessments from hotels within its designated district, utilizing the funds for marketing and communication initiatives that boost tourism. These initiatives involve search engine marketing, digital display banner advertising, online travel agency advertising, social media advertising, and print media promotions. The corporation also sponsored a public relations press trip and contracted researchers for destination research, ensuring the strategic usage of marketing and advertising funds in the future. The result of these initiatives included increased impressions, conversions, revenue, and hotel bookings, as well as tracking of visitor arrivals in the city. Additionally, eighteen district hotels received virtual tour photography, and a new branding video was created to attract more tourists to the city.
Official website here: www.mobilearealodgingcorporation.com
Is Mobile Area Lodging Corporation legitimate?
Mobile Area Lodging Corporation is a legitimate nonprofit organization registered as a 501(c)(6) entity. Mobile Area Lodging Corporation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $0
For more financial information, click here
Official website here: www.mobilearealodgingcorporation.com
What is the mission statement of Mobile Area Lodging Corporation?
The Mobile Area Lodging Corporation is dedicated to promoting shared interests and enhancing business conditions for lodging businesses. It accomplishes this by serving as the district management corporation for various tourism improvement initiatives. One of its primary roles is collecting assessments from hotels within the tourism improvement district. The funds collected are utilized for marketing and communication efforts aimed at boosting tourism, specifically increasing overnight stays. These initiatives encompass search engine marketing, digital display banner advertising, online travel agency advertising, social media advertising, print media advertising, and sponsored public relations press trips. Furthermore, eighteen hotels received virtual tour photography and a new branding video to bolster tourism. Additionally, researchers were contracted to conduct destination research on visitor arrivals, enabling more strategic usage of marketing and advertising funds in the future.
Official website here: www.mobilearealodgingcorporation.com
Who is the CEO of Mobile Area Lodging Corporation?
Kent Blackinton is the Chair / Pres of Mobile Area Lodging Corporation.
Official website here: www.mobilearealodgingcorporation.com
What is the revenue of Mobile Area Lodging Corporation?
Mobile Area Lodging Corporation's revenue in 2022 was $1,418,243.
Official website here: www.mobilearealodgingcorporation.com
Who are the executives of Mobile Area Lodging Corporation and what are their salaries?
Here are 11 key members and their salaries:
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
Official website here: www.mobilearealodgingcorporation.com
Where can I find the form 990 for Mobile Area Lodging Corporation?
Mobile Area Lodging Corporation's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.mobilearealodgingcorporation.com
Learn more at the official website: www.mobilearealodgingcorporation.com
Mission Statement of Mobile Area Lodging Corporation
The Mobile Area Lodging Corporation exists with the primary objective of fostering shared interests and enhancing business conditions within the mobile lodging sector. Serving as the district management corporation for the Mobile Tourism Improvement District and various other programs and initiatives, this organization plays a pivotal role in promoting tourism in the city. The corporation collects assessments from hotels within its district, utilizing the funds to finance marketing and communication initiatives aimed at increasing overnight stays in the city. These initiatives encompass search engine marketing, digital display banner advertising, online travel agency advertising, social media advertising, media print advertising, and sponsored public relations press trips. Moreover, the corporation contracted researchers to conduct destination research on visitor arrivals into the city, enabling a more strategic allocation of marketing and advertising funds in the future. The corporation's efforts have yielded impressive results, with search engine marketing creating over 148,000 impressions and 3,000 conversions, among other significant contributions to the city's tourism industry.
Shop smarter and support your favorite cause with the Give Freely browser extension. Save money with coupons and donate to charity with a single click. Download now!
Impact
October, 2024
The Mobile Area Lodging Corporation significantly enhances the economic landscape of Mobile, Alabama, by focusing on the growth and promotion of local lodging businesses. Through the management of the Mobile Tourism Improvement District, the corporation implements strategic marketing and communications initiatives, aimed at boosting tourism and increasing overnight stays in the city.
By collecting assessments from hotels within its district, the corporation invests in various marketing tactics, including search engine marketing (SEM), digital advertising, and social media campaigns. The results of these initiatives have been impressive: SEM efforts generated over 148,000 impressions and significantly increased conversions, while digital display ads contributed to approximately $1.5 million in revenue for local businesses. Additionally, online travel agency ads led to another $1.5 million in hotel bookings.
The corporation's focus on research has also been instrumental. By tracking visitor arrivals, it provided insights that allow for more effective allocation of marketing resources. This data revealed that Mobile attracts over 912,000 day trip visitors and approximately 843,000 overnight visitors annually, showcasing the city’s appeal as a travel destination.
Furthermore, the initiative to enhance online visibility through virtual tour photography has proven beneficial, amassing 850,000 Google views for participating hotels and the Mobile Convention Center. The creation of a branding video highlights the city’s attractions, further driving interest in Mobile as a tourism hotspot.
Overall, the Mobile Area Lodging Corporation plays a crucial role in promoting economic improvement and sustaining the growth of the local hospitality sector, benefiting both business owners and visitors alike.
This information is meant to be a general summary of Mobile Area Lodging Corporation. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $130
- Program Service Revenue: $1,418,113
- Gross Receipts: $1,418,243
Assets and Liabilities:
- Total Assets: $1,004,326
- Total Liabilities: $0
- Net Assets: $1,004,326
Want to help this charity, for free? You can click here to learn more about Give Freely
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
ASSESMENTS
Revenue
$1,418,113
Organization Details
Founding Year
2017
Principal Officer
Kent Blackinton
Main Address
64 S WATER ST, MOBILE, AL, 36602
NTEE Category
Code: S41 - Community improvement
If you are a representative of Mobile Area Lodging Corporation and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.