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Visit Rapid City

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 821020421 ✦ Rapid city, SD ✦ Designated as a 501(c)(6)

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Overview

What is Visit Rapid City?

Visit Rapid City is a nonprofit organization situated in Rapid City, South Dakota, specifically at 512 MAIN ST STE 240. Their primary mission is to promote Rapid City and the Black Hills region as a sought-after tourist destination. By providing complimentary information about lodging, dining, events, national and state parks, and memorials, they aim to attract visitors and stimulate economic growth in the area. They also offer free servicing support and sponsorship funding for meetings, conventions, sports events, group tours, and other events that draw visitors to the area. With a team of 29 employees, Visit Rapid City acts as a catalyst between meeting planners, group tour organizers, travel agents, travel writers, and leisure visitors to promote the area's accommodations, attractions, restaurants, and services, ultimately making Rapid City an appealing place to visit and potentially live or work in.


Official website here: www.visitrapidcity.com

Is Visit Rapid City legitimate?

Visit Rapid City is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Rapid City submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $283,969
Professional Fundraising Fees: $0
Other Salaries and Wages: $589,286

For more financial information, click here


Official website here: www.visitrapidcity.com

What is the mission statement of Visit Rapid City?

Visit Rapid City's mission is to promote the Rapid City and Black Hills region as a popular tourist destination, aiming to stimulate economic growth. The organization serves as a bridge between various travel-related entities, including meeting planners, group tour organizers, travel agents, travel writers, and leisure visitors. By marketing the area's accommodations, attractions, restaurants, and services, the organization encourages people to visit, and ultimately, to consider relocating and working in the area after their visit. The goal is to establish Rapid City as a desirable location for both tourists and potential residents.


Official website here: www.visitrapidcity.com

Who is the CEO of Visit Rapid City?

Brook Kaufman is the Director of Visit Rapid City. The CEO's salary of Visit Rapid City is $97,009 and their total compensation is $119,729.


Official website here: www.visitrapidcity.com

What is the revenue of Visit Rapid City?

Visit Rapid City's revenue in 2022 was $3,030,912.


Official website here: www.visitrapidcity.com

Who are the executives of Visit Rapid City and what are their salaries?

The average compensation at Visit Rapid City during 2022 was $30,112. There are 29 employees at Visit Rapid City.


Here are 18 key members and their salaries (Visit Rapid City's CEO's salary is $97,009 and their total compensation is $119,729):


Gwyn Wathen (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Johnson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robin Zebroski (Secretary/Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dan Tribby (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Katelyn Cook (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Patrick Dame (Past Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stephanie Dowling (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jesse Scheitler (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michelle Pawelski (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kelly Buntrock (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Domico Rodriguez (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Landguth (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tim Johnson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mike Derby (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lynzie Montague (Voting Liaison)
  • Compensation: $0
  • Related: $0
  • Other: $0
Wade Lampert (Voting Liaison)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stacie Granum (Interim Pres. & Ceo)
  • Compensation: $97,009
  • Related: $0
  • Other: $22,720
Brook Kaufman (President)
  • Compensation: $164,083
  • Related: $0
  • Other: $157


Official website here: www.visitrapidcity.com

Where can I find the form 990 for Visit Rapid City?

Visit Rapid City's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.visitrapidcity.com

Learn more at the official website: www.visitrapidcity.com

Mission Statement of Visit Rapid City

Visit Rapid City, a renowned organization, is dedicated to promoting the Rapid City and Black Hills area as a desirable visitor destination. Its primary mission is to stimulate economic growth in the region, aiming to enhance the area for both visitors and residents alike. To accomplish this, Visit Rapid City acts as a catalyst, connecting with various entities such as meeting planners, group tour organizers, travel agents, travel writers, and leisure visitors. By promoting local accommodations, attractions, restaurants, and services, Visit Rapid City strives to establish Rapid City as a destination that visitors wish to revisit and eventually call home or work in. The ultimate goal is to foster a vibrant and thriving community that benefits both the local population and the tourism industry.

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Impact




October, 2024

Visit Rapid City significantly enhances both tourism and the local economy in the Rapid City and Black Hills area. By promoting the region as a premier visitor destination, it attracts tourists from various markets—local, regional, national, and international. This influx of visitors benefits the local economy by boosting revenue for lodging, dining, and local attractions.

The organization provides comprehensive resources and information to potential visitors, ensuring they have easy access to details about accommodations, dining options, events, and natural landmarks. Additionally, it offers support and funding for meetings, conventions, and other large gatherings, further increasing foot traffic to the area and creating a vibrant atmosphere.

By acting as a bridge between meeting planners, travel agents, and visitors, Visit Rapid City fosters collaboration that amplifies the area’s appeal. This role is crucial in cultivating the community's identity as a desirable place to visit, live, and work, ultimately leading to sustainable economic growth and a stronger sense of community.




This information is meant to be a general summary of Visit Rapid City. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$3,030,912 (2022)
Expenses
$3,569,252 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $11,668
  • Program Service Revenue: $3,019,032
  • Gross Receipts: $3,030,912

Assets and Liabilities:

  • Total Assets: $3,252,507
  • Total Liabilities: $235,448
  • Net Assets: $3,017,059

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

HOTEL OCCUPANCY SHARE

Revenue

$1,623,408

BED/BOARD/BOOZE SHARE

Revenue

$1,369,611

MARKETING SERVICE FEES

Revenue

$26,013

Organization Details

Founding Year

2017

Principal Officer

Brook Kaufman

Main Address

512 MAIN ST STE 240, RAPID CITY, SD, 577015020

NTEE Category

Code: S41 - Community improvement

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