Sun Valley Tourism Alliance Inc

Visit Sun Valley

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 820254694 ✦ Ketchum, ID ✦ Designated as a 501(c)(6)

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Overview

What is Sun Valley Tourism Alliance Inc?

Sun Valley Tourism Alliance Inc, operating under the alias Visit Sun Valley, serves as a destination management and marketing organization based in Sun Valley, Idaho. Their primary mission is to promote Sun Valley as a tourist destination, aiming to attract valued guests from specific markets. The alliance has taken initiatives to maintain a balance between supporting the tourism service sector and the influx of new residents and travelers. Despite an increase in new home purchases, negative sentiments about tourism and newcomers persisted in the community. To address this, the organization launched the Stay Sunny campaign, offering incentives to visitors and assisting local restaurants during their busiest periods through the Patience Portal. The alliance's activities and mission expenditures amounted to $280,314. With a team of 15 employees, Sun Valley Tourism Alliance Inc is committed to fostering sustainable growth and enhancing the visitor experience in the valley.


Official website here: www.visitsunvalley.com

What do the Facebook reviews say about Sun Valley Tourism Alliance Inc?

100% of 8 reviewers on Facebook recommend the Sun Valley Tourism Alliance Inc. Here is a summary of their reviews:

The sentiment is overwhelmingly positive, with reviewers expressing a strong affection for the area. Many highlight the beauty and appeal of Sun Valley, inviting others to visit and experience its charm. One review even mentions owning property there, underscoring a deep commitment to the community.

Overall, the feedback showcases that the nonprofit effectively promotes the region and its attractions, making a notable impact on visitors and residents alike. Sun Valley is clearly seen as a wonderful destination worth exploring.


This AI summary has been generated from reviews found on Facebook.

Is Sun Valley Tourism Alliance Inc legitimate?

Sun Valley Tourism Alliance Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Sun Valley Tourism Alliance Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $172,443
Professional Fundraising Fees: $0
Other Salaries and Wages: $219,170

For more financial information, click here


Official website here: www.visitsunvalley.com

What is the mission statement of Sun Valley Tourism Alliance Inc?

The mission of Sun Valley Tourism Alliance Inc, as an organization, is aimed at promoting awareness of a specific destination and influencing consumer behavior. Their goal is to sustainably increase visitation from their target markets and valued guests, with the aim of maintaining a balance between the supporting tourism service sector and the influx of new residents and travelers. The Alliance's efforts have led to a notable increase in new home purchases and a bounce back of tourism to near pre-pandemic levels. However, negative sentiments about tourism and new residents persist in the community. To address this, the 'Stay Sunny' campaign continues to be a tool to aid visitors in understanding local customs. Various new activations, partnerships with local businesses, and rewards for good visitor behavior have been implemented, along with the creation of promotional materials and swag, totaling an expenditure of $280,314.


Official website here: www.visitsunvalley.com

Who is the CEO of Sun Valley Tourism Alliance Inc?

Scott Fortner is the Executive Director of Sun Valley Tourism Alliance Inc.


Official website here: www.visitsunvalley.com

What is the revenue of Sun Valley Tourism Alliance Inc?

Sun Valley Tourism Alliance Inc's revenue in 2022 was $2,468,292.


Official website here: www.visitsunvalley.com

Who are the executives of Sun Valley Tourism Alliance Inc and what are their salaries?

The average compensation at Sun Valley Tourism Alliance Inc during 2022 was $26,108. There are 15 employees and 7 volunteers at Sun Valley Tourism Alliance Inc.


Here are 9 key members and their salaries:


Mike Burchmore (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Diann Craven (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gretchen Gorham (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Candice Pate (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jacob Frehling (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kristin Poole (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Pete Sonntag (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tim Silva (Director (Thru 4/22))
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Fortner (Executive Director)
  • Compensation: $156,446
  • Related: $0
  • Other: $12,004


Official website here: www.visitsunvalley.com

Where can I find the form 990 for Sun Valley Tourism Alliance Inc?

Sun Valley Tourism Alliance Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.visitsunvalley.com

Learn more at the official website: www.visitsunvalley.com

Mission Statement of Sun Valley Tourism Alliance Inc

Sun Valley Tourism Alliance, Inc., as a destination management and marketing organization, is committed to raising awareness of Sun Valley, Idaho, and influencing consumers with the aim of sustainably increasing visitation from their target markets and valued guests. Their mission is to strike a balance between supporting the tourism service sector and managing the influx of new residents and travelers to the area. The alliance recognizes the significance of maintaining the equilibrium in this respect, ensuring that the community and its tourism industry thrive harmoniously.

In an effort to achieve this balance, Sun Valley Tourism Alliance, Inc., implements various strategies to promote Sun Valley as a desirable destination. One of their primary objectives is to positively influence consumer perceptions of the area, thereby attracting more visitors and valued guests. To achieve this, they have launched several initiatives, such as the Stay Sunny campaign, which aims to educate visitors about the unique characteristics of the valley and how things operate within the community.

In addition, the alliance has partnered with local businesses to reward visitors for their good behavior, offering discounts and incentives. They have also developed creative assets, such as souvenir tokens, stickers, patches, bandanas, and totes, to promote the Sun Valley Tourism Alliance, Inc., and engage visitors in a fun and interactive way. These initiatives not only boost tourism but also contribute to the overall well-being of the community and its businesses.

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Impact




October, 2024

Sun Valley Tourism Alliance Inc. plays a crucial role in managing and marketing the Sun Valley, Idaho destination, significantly influencing both local and visitor experiences. Through comprehensive destination management, the organization aims to balance the needs of the tourism sector with the influx of new residents, helping maintain community harmony amid rapid change.

The alliance has successfully supported a resurgence in tourism, bringing visitor numbers back to near pre-pandemic levels, which is vital for the local economy. Their initiatives, such as the Stay Sunny campaign, educate visitors about the community's culture and practices, fostering understanding and encouraging positive interrelations between tourists and residents.

Innovative programs like the Friendchip and the Patience Portal exemplify the Alliance’s commitment to enhancing visitor behavior and aiding local businesses during peak periods. Their promotional efforts, which include creative marketing materials and souvenirs, have built a stronger connection with both tourists and locals.

With an investment of over $280,000 in various marketing and community engagement activities, the Sun Valley Tourism Alliance continues to positively impact the area, promoting not just tourism but also community improvement and sustainable growth.




This information is meant to be a general summary of Sun Valley Tourism Alliance Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$2,468,292 (2022)
Expenses
$2,617,492 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $545
  • Program Service Revenue: $2,075,897
  • Gross Receipts: $2,468,292

Assets and Liabilities:

  • Total Assets: $1,130,654
  • Total Liabilities: $196,912
  • Net Assets: $933,742

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

CONTRACT REVENUE

Revenue

$2,075,075

LOCAL MARKETING SERVIC

Revenue

$822

Organization Details

Founding Year

1981

Principal Officer

Scott Fortner

Main Address

PO BOX 4934, KETCHUM, ID, 83340

NTEE Category

Code: S41 - Community improvement

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