Overview
What is Coalition For Better Ads?
The Coalition for Better Ads is a nonprofit organization situated in Washington, D.C., specifically at 600 Massachusetts Ave. Their primary mission is to enhance consumer experience with online advertising. They achieve this by conducting research on user preferences in various environments, such as desktops and mobile devices, in different regions. Based on the findings, they establish standards for effective and preferred advertising formats, known as 'Better Ad Standards.' The coalition also supports additional research in other global regions to develop better standards for online advertising. Furthermore, they educate participants in the digital advertising industry on enhancing the effectiveness and quality of consumer online advertising using these standards. Their goal is to address consumer expectations and improve the overall online advertising experience.
Official website here: www.betterads.org
Is Coalition For Better Ads legitimate?
Coalition For Better Ads is a legitimate nonprofit organization registered as a 501(c)(6) entity. Coalition For Better Ads submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $0
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Official website here: www.betterads.org
What is the mission statement of Coalition For Better Ads?
The Coalition for Better Ads aims to enhance consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise. Their mission is to develop and implement global standards for online advertising that align with consumer expectations. To achieve this, they conduct research on user preferences in various environments, create standards for effective and preferred advertising formats, support additional research in other global regions, and educate participants in the digital advertising industry on enhancing the effectiveness and quality of consumer online advertising using these standards.
Official website here: www.betterads.org
Who is the CEO of Coalition For Better Ads?
Alison Pepper is the Treasurer of Coalition For Better Ads.
Official website here: www.betterads.org
What is the revenue of Coalition For Better Ads?
Coalition For Better Ads's revenue in 2022 was $920,833.
Official website here: www.betterads.org
Who are the executives of Coalition For Better Ads and what are their salaries?
Here are 3 key members and their salaries:
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- Other: $0
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- Compensation: $0
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Official website here: www.betterads.org
Where can I find the form 990 for Coalition For Better Ads?
Coalition For Better Ads's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.betterads.org
Learn more at the official website: www.betterads.org
Mission Statement of Coalition For Better Ads
The Coalition for Better Ads, an organization dedicated to enhancing consumer experiences with online advertising, aims to achieve this goal by leveraging consumer insights and cross-industry expertise. Their mission is to develop and implement new global standards for online advertising that align with consumer expectations. By conducting research in various environments, such as desktop and mobile, and in different regions, they identify effective and preferred advertising formats. Based on these findings, they establish better advertising standards, which they then promote to participants within the digital advertising industry. This education process is designed to improve the effectiveness and quality of consumer online advertising, ultimately enhancing the overall user experience.
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Impact
October, 2024
The Coalition for Better Ads significantly enhances consumers' experiences with online advertising by developing and implementing global standards that reflect consumer preferences and expectations. By conducting in-depth research on user preferences across various environments—including desktop and mobile platforms—the coalition identifies effective advertising formats that resonate with consumers.
This evidence-based approach leads to the creation of standardized guidelines for online ad formats, ensuring that they are not only effective but also more aligned with user expectations. The coalition further supports ongoing research in different regions to continually refine these standards, broadening the impact of their findings globally.
Additionally, the coalition plays an educational role within the digital advertising industry, providing insights and guidance on how to improve the quality and effectiveness of online ads. This multifaceted strategy not only leads to better user experiences but also fosters a more responsible and consumer-centric advertising ecosystem.
This information is meant to be a general summary of Coalition For Better Ads. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Gross Receipts: $920,833
Assets and Liabilities:
- Total Assets: $450,191
- Total Liabilities: $228,536
- Net Assets: $221,655
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Organization Details
Founding Year
2016
Phone
(202) 344-4112Principal Officer
Alison Pepper
Main Address
600 Massachusetts ave, Washington, DC, 20001
Website
www.betterads.orgNTEE Category
Code: W90 - Public benefit
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