Overview
What is Visit Carmel?
Visit Carmel is a nonprofit organization situated in Carmel, California. Its primary focus is to elevate Carmel-by-the-Sea's reputation as a renowned travel destination. To achieve this, they employ various strategies, including paid media, earned and owned media, printed materials, and events. Their ultimate goal is to boost revenue for the assessed hotels and restaurants in Carmel by increasing overnight stays and gross food and beverage sales. To achieve this objective, Visit Carmel operates a Hospitality Improvement District (HID) and a Restaurant Improvement District (RID), among other initiatives, to improve business conditions for Carmel's hospitality sector.
Is Visit Carmel legitimate?
Visit Carmel is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Carmel submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $172,638
Professional Fundraising Fees: $0
Other Salaries and Wages: $0
For more financial information, click here
What is the mission statement of Visit Carmel?
Visit Carmel, an organization, is dedicated to promoting the shared interests and enhancing business conditions for hospitality businesses. They achieve this goal by operating a Hospitality Improvement District (HID), a Restaurant Improvement District (RID), and various other programs and initiatives. The primary focus of their activities is to position Carmel-by-the-Sea as a globally recognized travel destination. By implementing an integrated approach to destination marketing, they aim to boost revenue for Carmel hotels and restaurants through increased overnight stays and gross food/beverage sales. Their strategies encompass paid media, earned and owned media, printed materials, events, and other tactics.
Who is the CEO of Visit Carmel?
Mark Watson is the Executive Dir. of Visit Carmel. The CEO's salary of Visit Carmel is $0 and their total compensation is $0.
What is the revenue of Visit Carmel?
Visit Carmel's revenue in 2023 was $1,957,777.
Who are the executives of Visit Carmel and what are their salaries?
Here are 10 key members and their salaries (Visit Carmel's CEO's salary is $0 and their total compensation is $0):
- Compensation: $172,638
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
Where can I find the form 990 for Visit Carmel?
Visit Carmel's most recent form 990 was submitted in 2023 and can be accessed here.
Mission Statement of Visit Carmel
Visit Carmel, a nonprofit organization, is committed to promoting the common interest of and improving business conditions for Carmel hospitality businesses. They achieve this goal through the operation of a Hospitality Improvement District (HID), a Restaurant Improvement District (RID), and various programs and initiatives. The focus of these programs is to promote Carmel-by-the-Sea as a world-renowned destination, and to provide specific benefits directly to the assessed Carmel hotels and restaurants. By increasing revenue from overnight stays and gross food/beverage sales, Visit Carmel enhances the overall business environment for these establishments. They employ an integrated approach to destination marketing, utilizing paid media, earned and owned media, printed materials, and events, among other tactics, to achieve their objectives.
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Impact
October, 2024
Visit Carmel significantly enhances the hospitality industry in Carmel-by-the-Sea, driving increased revenue for local hotels and restaurants. By promoting the area as a world-renowned destination, Visit Carmel utilizes a comprehensive approach to destination marketing that includes digital advertising, print media, and event organization. This integrated strategy not only attracts tourists but also creates a vibrant atmosphere that benefits all hospitality businesses in the region.
The organization's focus on funding improvements within the Hospitality Improvement District and Restaurant Improvement District strengthens the community's appeal. Their initiatives help to improve business conditions, ensuring that local establishments thrive, ultimately leading to a robust local economy that supports jobs and community services. Through these efforts, Visit Carmel contributes significantly to the overall vitality and attractiveness of the area as a travel destination.
This information is meant to be a general summary of Visit Carmel. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2023.
- Investment Income: $8,784
- Program Service Revenue: $1,933,493
- Gross Receipts: $1,957,777
Assets and Liabilities:
- Total Assets: $1,437,069
- Total Liabilities: $1,434
- Net Assets: $1,435,635
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
CITY OF CARMEL - MKTG
Revenue
$120,000
DISTRICT ASSESSMENTS
Revenue
$1,549,482
RESTAURANT ASSESSMENTS
Revenue
$258,761
WINE TASTING ROOM MKTG
Revenue
$5,250
Organization Details
Phone
(831) 624-0101Principal Officer
Mark Watson
Main Address
PO Box 3921, Carmel, CA, 93921
NTEE Category
Code: S40 - Community improvement
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