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The Brandlab

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 800199088 ✦ Minneapolis, MN ✦ Designated as a 501(c)(3)

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Overview

What is The Brandlab?

The Brandlab, headquartered in Minneapolis, Minnesota, is a nonprofit organization committed to diversifying the marketing industry. Their College and Beyond (CAB) program offers year-round skills training, mentorship opportunities, and financial scholarships to support young professionals in their careers. The Brandlab also hosts leadership opportunities through boards and engages with an extensive alum network of over 400 individuals. Additionally, their LabFellows program is an eight-month, paid fellowship that provides real-world work experiences to individuals from underrepresented backgrounds, preparing them for successful careers in the marketing industry. Overall, The Brandlab aims to foster a more inclusive and diverse workforce in the marketing sector.


Official website here: www.thebrandlab.org

What are the reviews and ratings of this charity?

Rating from Charity Navigator: 92% (Four-Star out of Four Star Rating)

The Brandlab has achieved a commendable Four-Star rating from Charity Navigator, reflecting its strong performance in accountability and finance. The organization scores 92%, indicating robust fiscal management and a commitment to transparency. This score is derived entirely from its accountability and finance metrics, highlighting the importance of these areas in assessing nonprofit effectiveness.

One of the notable strengths of The Brandlab is its governance structure, with 100% of its board members being independent. This independence ensures that decisions are made with integrity and without conflicts of interest. Furthermore, the organization has comprehensive policies in place, including conflict of interest and whistleblower policies, demonstrating its dedication to ethical practices.

Despite its strengths, The Brandlab's financial health is worth noting, with a program expense ratio of 70.23%. This indicates that a significant portion of its funds is directed towards its programs rather than administrative costs, aligning with best practices in nonprofit management. Overall, The Brandlab exemplifies a well-managed organization committed to its mission and accountable to its stakeholders.


This AI summary has been generated from information found on Charity Navigator.

Is The Brandlab legitimate?

The Brandlab is a legitimate nonprofit organization registered as a 501(c)(3) entity. The Brandlab submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $125,000
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,294,772

For more financial information, click here


Official website here: www.thebrandlab.org

What is the mission statement of The Brandlab?

The Brandlab's mission is centered around transforming the marketing industry. Specifically, they aim to alter both the appearance and tone of the industry. To achieve this, they offer various programs, such as the College and Beyond program, which provides skills training, mentorship opportunities, and financial scholarships to students. Additionally, they have a fellowship program, known as LabFellows, which is an eight-month paid fellowship for individuals from underrepresented backgrounds, offering real-world work experiences and preparing them for successful careers in marketing and advertising.


Official website here: www.thebrandlab.org

Who is the CEO of The Brandlab?

Kelli Williams is the Chair of The Brandlab.


Official website here: www.thebrandlab.org

What is the revenue of The Brandlab?

The Brandlab's revenue in 2022 was $2,203,610.


Official website here: www.thebrandlab.org

Who are the executives of The Brandlab and what are their salaries?

The average compensation at The Brandlab during 2022 was $10,214. There are 139 employees and 164 volunteers at The Brandlab.


Here are 15 key members and their salaries:


Mary Beth George (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Thomas Jefferson (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lorenz Esguerra (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Taylor Harris (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eric Ashworth (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mike Caguin (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Frank Crowson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Melanie Jones (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff King (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Travon Sellers (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kathy Mccuskey (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Milena Oliveira (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Julie Schiefle (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alyssa Abilo (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Maggie Mccracken (Cheif Executive Officer)
  • Compensation: $77,859
  • Related: $0
  • Other: $0


Official website here: www.thebrandlab.org

Where can I find the form 990 for The Brandlab?

The Brandlab's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.thebrandlab.org

Learn more at the official website: www.thebrandlab.org

Mission Statement of The Brandlab

The Brandlab, an organization in the marketing industry, is committed to transforming its landscape by altering both its appearance and voice. Its mission is to foster change, striving to break the mold and establish a more inclusive and diverse presence within the marketing sector.

One of The Brandlab's key initiatives is its College and Beyond (CAB) program. This year-round initiative offers a range of opportunities for personal and professional growth, including skills training such as resume workshops and networking events, mentorship for young professionals, and financial scholarships awarded to participating students. The organization also boasts a substantial alumni network, with over 400 members who contribute to shaping programming and communication within The Brandlab's broader network.

In addition to its CAB program, The Brandlab offers the LabFellows program, a paid eight-month fellowship designed to provide real-world experience within both corporate and agency marketing and advertising teams. This program welcomes 16 job-ready individuals from underrepresented backgrounds, including Indigenous, Black, Brown, AAPI, or Hispanic/Latinx individuals, to build skills and establish relationships that prepare them for successful careers in the marketing industry. The fellowship program aims to nurture and empower the next generation of diverse marketing professionals.

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Impact




July, 2024

The Brandlab is making a significant impact by changing the face and voice of the marketing industry. Through initiatives like the College and Beyond program, which offers skills training, mentorship opportunities, and financial scholarships to students, The Brandlab is providing young professionals with the tools they need to succeed in the field. Additionally, the LabFellows program offers paid fellowships to individuals from underrepresented backgrounds, giving them valuable experience in corporate and agency marketing teams. With a growing alumni network of over 400 individuals, The Brandlab is creating a more diverse and inclusive marketing industry for the future.




This information is meant to be a general summary of The Brandlab. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$2,203,610 (2022)
Expenses
$2,104,292 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $1,724
  • Program Service Revenue: $128,488
  • Gross Receipts: $2,203,610

Assets and Liabilities:

  • Total Assets: $2,985,937
  • Total Liabilities: $278,671
  • Net Assets: $2,707,266

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

FEARLESS WORKSHOPS

Revenue

$128,488

Organization Details

Founding Year

2008

Principal Officer

Kelli Williams

Main Address

110 N 5TH STREET, MINNEAPOLIS, MN, 55403

NTEE Category

Code: O51 - Youth development

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