Overview
What is San Luis Obispo County Visitors And Conference Bureau?
San Luis Obispo County Visitors and Conference Bureau, often referred to as Visit SLO Cal, is a nonprofit organization based in San Luis Obispo, California. Their primary mission is to inspire travel and showcase the unique experiences in the county, ultimately aiming to create loyal ambassadors and promote economic growth. In the fiscal year 2023, they recorded a significant impact on the local economy, with tourism generating over $2.15 billion. They conducted a brand awareness study, which led to a favorable impression of their ads among nearly one in ten travelers. To further boost tourism, they invested $3 million in advertising. Additionally, they hosted the Visit California Luxury Forum, attracting international luxury buyers from around the world. The organization currently employs 32 individuals.
Official website here: www.slocal.com
Is San Luis Obispo County Visitors And Conference Bureau legitimate?
San Luis Obispo County Visitors And Conference Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. San Luis Obispo County Visitors And Conference Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $668,305
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,385,099
For more financial information, click here
Official website here: www.slocal.com
What is the mission statement of San Luis Obispo County Visitors And Conference Bureau?
The San Luis Obispo County Visitors and Conference Bureau's mission is to stimulate travel and showcase unique experiences, aiming to create lifelong advocates and contribute to economic growth. By inspiring travelers, they seek to foster a sense of connection with the area, ultimately benefiting its local economy. In 2022, tourism's economic impact surpassed $2.15 billion, underscoring the bureau's significant role in supporting one of the region's top economic drivers. To maintain momentum, a substantial advertising budget was allocated to promote tourism, and the bureau hosted the Visit California Luxury Forum, showcasing the region's world-class tourism products to international luxury buyers.
Official website here: www.slocal.com
Who is the CEO of San Luis Obispo County Visitors And Conference Bureau?
Chuck Davison is the Chair of San Luis Obispo County Visitors And Conference Bureau. The CEO's salary of San Luis Obispo County Visitors And Conference Bureau is $306,575 and their total compensation is $386,322.
Official website here: www.slocal.com
What is the revenue of San Luis Obispo County Visitors And Conference Bureau?
San Luis Obispo County Visitors And Conference Bureau's revenue in 2023 was $9,472,253.
Official website here: www.slocal.com
Who are the executives of San Luis Obispo County Visitors And Conference Bureau and what are their salaries?
The average compensation at San Luis Obispo County Visitors And Conference Bureau during 2023 was $64,169. There are 32 employees and 16 volunteers at San Luis Obispo County Visitors And Conference Bureau.
Here are 22 key members and their salaries (San Luis Obispo County Visitors And Conference Bureau's CEO's salary is $306,575 and their total compensation is $386,322):
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- Compensation: $306,575
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- Other: $6,975
Official website here: www.slocal.com
Where can I find the form 990 for San Luis Obispo County Visitors And Conference Bureau?
San Luis Obispo County Visitors And Conference Bureau's most recent form 990 was submitted in 2023 and can be accessed here.
Official website here: www.slocal.com
Learn more at the official website: www.slocal.com
Mission Statement of San Luis Obispo County Visitors And Conference Bureau
The San Luis Obispo County Visitors and Conference Bureau is dedicated to inspiring travel and fostering unique experiences in San Luis Obispo County. Their mission is to create lifelong ambassadors and stimulate economic growth within the region by showcasing its distinctive attractions. By promoting tourism, the bureau aims to leave a lasting impact on visitors, inspiring them to become advocates for the county and contributing to its economic prosperity. In their quest to achieve this mission, the bureau has successfully recorded a significant impact on the local economy, with tourism's economic contribution reaching $2.15 billion in 2022. Their strategies include conducting brand awareness studies, investing in advertising, and organizing events to showcase the region's world-class tourism products to potential visitors.
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Impact
October, 2024
San Luis Obispo County Visitors and Conference Bureau has a significant impact on the local economy, with tourism's economic contribution exceeding $2.15 billion in 2022. By inspiring travel and highlighting the region's unique experiences, the bureau fosters a strong tourism industry that serves as a crucial economic driver for the area.
In FY 23, the bureau enhanced brand awareness through strategic marketing efforts, with notable success—nearly 10% of travelers in key markets recalled seeing their advertisements, and an impressive 97% held a favorable impression of the SLO CAL brand. A robust $3 million advertising budget was allocated to further promote visitation to the region.
The bureau also facilitated high-profile events, such as the Visit California Luxury Forum, which attracted 40 luxury buyers from around the globe. This gathering showcased 33 unique experiences, emphasizing SLO CAL's distinct tourism offerings to a selective audience and building important connections for future business.
Through these initiatives, the bureau not only boosts tourism but also creates lifelong ambassadors for San Luis Obispo County, ultimately contributing to ongoing economic growth and community improvement.
This information is meant to be a general summary of San Luis Obispo County Visitors And Conference Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2023.
- Investment Income: -$54,408
- Program Service Revenue: $9,064,493
- Gross Receipts: $10,788,557
Assets and Liabilities:
- Total Assets: $8,101,365
- Total Liabilities: $2,481,422
- Net Assets: $5,619,943
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MARKETING SERVICES
Revenue
$9,064,493
Organization Details
Founding Year
1986
Phone
(805) 541-8000Principal Officer
Chuck Davison
Main Address
81 HIGUERA STREET 220, SAN LUIS OBISPO, CA, 93401
Website
www.slocal.comNTEE Category
Code: S30 - Community improvement
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