Overview
What is Visit Santa Cruz County?
Visit Santa Cruz County is a nonprofit organization dedicated to boosting the city and county as a tourist, conference, and film location. They achieve this by utilizing various promotional tools such as advertisements, brochures, and magazines. The ultimate goal is to stimulate the local economy and enhance the well-being of Santa Cruz County residents. By doing so, they contribute to the region's growth and development, showcasing its attractions to a wider audience.
Is Visit Santa Cruz County legitimate?
Visit Santa Cruz County is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Santa Cruz County submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $843,396
For more financial information, click here
What is the mission statement of Visit Santa Cruz County?
Visit Santa Cruz County works to promote the city and county as an attractive destination for tourism, conferences, and film productions. Their mission is to stimulate the local economy and enhance the well-being of the residents by utilizing promotional materials such as print ads, brochures, and magazines. By showcasing the area's offerings, they aim to attract visitors and boost the local economy, ultimately benefiting the community as a whole.
Who is the CEO of Visit Santa Cruz County?
Terence Concannon is the Former Executive Director of Visit Santa Cruz County.
What is the revenue of Visit Santa Cruz County?
Visit Santa Cruz County's revenue in 2023 was $3,090,368.
Who are the executives of Visit Santa Cruz County and what are their salaries?
The average compensation at Visit Santa Cruz County during 2023 was $76,672. There are 11 employees at Visit Santa Cruz County.
Here are 27 key members and their salaries:
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Where can I find the form 990 for Visit Santa Cruz County?
Visit Santa Cruz County's most recent form 990 was submitted in 2023 and can be accessed here.
Mission Statement of Visit Santa Cruz County
Visit Santa Cruz County, as a tourism promotion organization, strives to elevate the city and county as an appealing destination for tourists, conferences, and film productions. By employing strategies such as print advertisements, brochures, and magazine publications, they aim to stimulate the local economy and enhance the quality of life for Santa Cruz County residents. The ultimate goal of Visit Santa Cruz County is to position the area as a desirable location for both leisure and professional activities, thereby contributing positively to the overall well-being of the community.
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Impact
October, 2024
Visit Santa Cruz County plays a significant role in promoting economic growth and community welfare in the region. By marketing the city and county as attractive destinations for tourists, conferences, and film productions, they enhance the visibility of Santa Cruz as a desirable location. Their efforts, which include print advertisements, brochures, and magazines, not only draw visitors but also support local businesses, creating job opportunities and stimulating the economy.
The organization's focus on tourism promotion contributes to the overall improvement of the community. By highlighting the unique attractions and offerings of Santa Cruz County, they encourage an influx of visitors that helps sustain the livelihoods of residents and fosters a vibrant local culture. This initiative not only elevates the area's profile but also ensures that the benefits of tourism are felt throughout the community, ultimately promoting a thriving environment for both visitors and residents alike.
This information is meant to be a general summary of Visit Santa Cruz County. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2023.
- Investment Income: $4,606
- Program Service Revenue: $3,085,762
- Gross Receipts: $3,090,368
Assets and Liabilities:
- Total Assets: $2,155,039
- Total Liabilities: $1,324,322
- Net Assets: $830,717
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
ADVERTISING SALES
Revenue
$42,310
TOURISM MARKETING DIST.
Revenue
$3,043,452
Organization Details
Founding Year
1988
Principal Officer
Terence Concannon
Main Address
303 WATER STREET 100, SANTA CRUZ, CA, 95060
NTEE Category
Code: S33L - Community improvement
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