Overview
What is Visit Santa Barbara?
Visit Santa Barbara is a nonprofit organization located at 500 E Montecito Street, Santa Barbara, CA 93103. Their primary mission is to stimulate overnight travel to Santa Barbara, California, aiming to boost the local economy and enhance the community's quality of life. They achieve this through various strategies, including advertising, content marketing, travel media relationships, meetings promotions, and travel trade development. Their marketing campaigns are divided into two divisions: leisure travel advertising and content marketing. The former focuses on likely travelers in key California and direct flight markets, utilizing print and digital advertising. The latter provides richer storytelling to encourage travelers to plan an overnight trip to Santa Barbara, featuring social media stories, trip planning ideas, and a visitor magazine. Currently, this organization employs a team of 13 individuals.
Official website here: www.santabarbaraca.com
Is Visit Santa Barbara legitimate?
Visit Santa Barbara is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Santa Barbara submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $342,048
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,601,355
For more financial information, click here
Official website here: www.santabarbaraca.com
What is the mission statement of Visit Santa Barbara?
Visit Santa Barbara's mission is to stimulate overnight travel to various destinations, enhancing the community's economy and quality of life. They achieve this by employing marketing strategies, including advertising, content marketing, travel media relationships, meetings promotions, and travel trade development. Their marketing campaigns primarily involve two divisions: leisure travel advertising and content marketing. The former targets likely travelers in key California and direct flight markets, utilizing print and digital advertising. The latter involves richer storytelling, such as social media stories, trip planning ideas, and distribution of a 200-page visitor magazine, to encourage travelers to plan an overnight trip.
Official website here: www.santabarbaraca.com
Who is the CEO of Visit Santa Barbara?
Katherine Janega-Dykes is the CEO of Visit Santa Barbara The CEO's salary of Visit Santa Barbara is $310,454 and their total compensation is $339,668.
Official website here: www.santabarbaraca.com
What is the revenue of Visit Santa Barbara?
Visit Santa Barbara's revenue in 2024 was $11,220,230.
Official website here: www.santabarbaraca.com
Who are the executives of Visit Santa Barbara and what are their salaries?
The average compensation at Visit Santa Barbara during 2024 was $102,284. There are 19 employees and 61 volunteers at Visit Santa Barbara.
Here are 25 key members and their salaries (Visit Santa Barbara's CEO's salary is $310,454 and their total compensation is $339,668):
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $310,454
- Related: $0
- Other: $29,214
- Compensation: $132,035
- Related: $0
- Other: $20,861
- Compensation: $232,403
- Related: $0
- Other: $16,974
- Compensation: $131,659
- Related: $0
- Other: $15,795
- Compensation: $131,401
- Related: $0
- Other: $12,377
- Compensation: $110,709
- Related: $0
- Other: $11,485
Official website here: www.santabarbaraca.com
Where can I find the form 990 for Visit Santa Barbara?
Visit Santa Barbara's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.santabarbaraca.com
Learn more at the official website: www.santabarbaraca.com
Mission Statement of Visit Santa Barbara
Visit Santa Barbara, as a nonprofit organization, aims to stimulate overnight travel to Santa Barbara's South Coast. By employing advertising, content marketing, travel media relationships, meetings promotions, and travel trade development, they seek to boost the community's economy and improve its quality of life. Their marketing campaigns are divided into two primary divisions: leisure travel advertising and content marketing. The former focuses on likely travelers in key California and direct flight markets, utilizing print and digital advertising. The latter provides more in-depth storytelling to encourage travelers to plan an overnight trip to Santa Barbara's South Coast. Key elements of their content marketing include social media stories, trip planning ideas like business listings and itineraries on SantabarbaraCA.com, and the distribution of their 200-page visitor magazine. By promoting Santa Barbara as a travel destination, Visit Santa Barbara works towards enhancing the local economy and enhancing the overall community experience.
Shop smarter and support your favorite cause with the Give Freely browser extension. Save money with coupons and donate to charity with a single click. Download now!
Impact
October, 2024
Visit Santa Barbara significantly impacts the local economy and community quality of life by driving overnight travel to the region. Through targeted leisure travel advertising and compelling content marketing, the organization reaches potential visitors in key markets both within California and those accessible via direct flights. These marketing efforts not only promote the beauty and attractions of Santa Barbara but also play a crucial role in encouraging travelers to extend their stays, enhancing their experience through rich storytelling and trip planning resources.
The organization produces an extensive array of marketing materials, including a comprehensive 200-page visitor magazine, engaging social media stories, and itineraries that highlight local businesses and attractions. By fostering relationships with travel media and promoting meetings and trade opportunities, Visit Santa Barbara helps to create a vibrant tourism ecosystem. The resulting influx of visitors stimulates economic growth, supporting local businesses and contributing to the overall vitality of the community.
Overall, Visit Santa Barbara's initiatives lead to a strong, positive impact on both the economy and the quality of life for residents by enhancing local commerce and cultural exchange.
This information is meant to be a general summary of Visit Santa Barbara. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $29,617
- Program Service Revenue: $10,165,297
- Gross Receipts: $11,220,230
Assets and Liabilities:
- Total Assets: $2,275,165
- Total Liabilities: $1,250,896
- Net Assets: $1,024,269
Want to help this charity, for free? You can click here to learn more about Give Freely
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
TBID INCOME
Revenue
$9,783,765
COOPERATIVE ADVERTISING
Revenue
$235,395
MEMBERSHIP DUES AND ASSESSMENTS
Revenue
$103,691
OTHER INCOME
Revenue
$42,446
Organization Details
Founding Year
1954
Principal Officer
Kathy Janega-Dykes
Website
www.santabarbaraca.comNTEE Category
Code: S33 - Community improvement
If you are a representative of Visit Santa Barbara and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.