Overview
What is Dallas Convention & Visitors Bureau?
The Dallas Convention & Visitors Bureau, also known as VisitDallas, is a marketing nonprofit based in Dallas, Texas. With a team of 82 employees, their mission is to promote Dallas globally to enhance the community and attract visitors. In the fiscal year 2022, they experienced significant growth in the meetings and travel economy, reaching 95% of 2019 levels. This resulted in 1.67 million room nights booked, generating a total economic impact of $1.88 billion. Their dynamic sales team secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights. Dallas was recognized as a GBAC Star Diamond Destination due to its exceptional commitment to health and safety programs. The marketing team partnered with Slingshot, their advertising agency of record, for the "Find Your All" campaign, investing $2.8 million in media across various tactics. Their efforts contributed to Dallas's reputation as a thriving leisure and meeting destination.
Official website here: www.visitdallas.com
What are the reviews and ratings of this charity?
The Dallas Convention & Visitors Bureau is not currently rated by Charity Navigator. This absence of a rating does not imply a negative or positive status but rather reflects a lack of specific data required for evaluation. Charity Navigator assesses organizations using several metrics such as Accountability & Finance and Impact & Measurement, yet this nonprofit does not yet meet the data criteria for these assessments.
The organization's inability to be rated is due to a lack of electronically filed Form 990 data necessary for comprehensive analysis over multiple years. Consequently, there is no available information about its revenue, expenses, or the salaries of key personnel. The nonprofit is independent and not registered as a 501(c)(3), thus, withholding it from the tax-exemption status considered by Charity Navigator.
There are no user reviews on GreatNonprofits to offer additional insights into the nonprofit's community impact or reputation. The absence of user feedback makes it challenging to gauge the public perception or the day-to-day operational strengths and challenges of the Dallas Convention & Visitors Bureau.
This AI summary has been generated from information found on Charity Navigator.
Is Dallas Convention & Visitors Bureau legitimate?
Dallas Convention & Visitors Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Dallas Convention & Visitors Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $2,099,535
Professional Fundraising Fees: $0
Other Salaries and Wages: $5,424,141
For more financial information, click here
Official website here: www.visitdallas.com
What is the mission statement of Dallas Convention & Visitors Bureau?
The Dallas Convention & Visitors Bureau is dedicated to marketing Dallas globally, benefiting both the local community and visitors. In the fiscal year 2022, the bureau experienced significant growth in the meetings and travel economy. An independent study revealed that visitor volume and spending reached 95% of 2019 levels, with a full recovery forecasted for 2023. The team booked 1.67 million room nights, generating a total economic impact of $1.88 billion. The dynamic sales team secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights. Dallas was acknowledged as a GBAC Star Diamond Destination due to its exceptional commitment to supporting the program. Facility accreditation played a crucial role in the destination's regeneration plan, helping businesses become more resilient to future infectious disease outbreaks. The marketing team continued their partnership with the advertising agency of record, Slingshot, for the "Find Your All" campaign, investing $2.8 million in media across various tactics. Focus groups were conducted to investigate perceptions of Dallas as a leisure and meeting destination and to evaluate the effectiveness of the campaign.
Official website here: www.visitdallas.com
Who is the CEO of Dallas Convention & Visitors Bureau?
Craig Davis is the Ceo of Dallas Convention & Visitors Bureau. The CEO's salary of Dallas Convention & Visitors Bureau is $493,311 and their total compensation is $536,997.
Official website here: www.visitdallas.com
What is the revenue of Dallas Convention & Visitors Bureau?
Dallas Convention & Visitors Bureau's revenue in 2022 was $48,770,031.
Official website here: www.visitdallas.com
Who are the executives of Dallas Convention & Visitors Bureau and what are their salaries?
The average compensation at Dallas Convention & Visitors Bureau during 2022 was $91,752. There are 82 employees and 34 volunteers at Dallas Convention & Visitors Bureau.
Here are 45 key members and their salaries (Dallas Convention & Visitors Bureau's CEO's salary is $493,311 and their total compensation is $536,997):
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Official website here: www.visitdallas.com
Where can I find the form 990 for Dallas Convention & Visitors Bureau?
Dallas Convention & Visitors Bureau's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitdallas.com
Learn more at the official website: www.visitdallas.com
Mission Statement of Dallas Convention & Visitors Bureau
Dallas Convention & Visitors Bureau, with its mission at heart, strives to market Dallas globally, generating benefits for the local community and visitors alike. In the fiscal year 2022, this organization experienced significant growth in the meetings and travel economy. An independent study by Tourism Economics confirmed that visitor volume and spending reached 95% of 2019 levels, with a full recovery forecasted for 2023. In this period, Dallas welcomed 1.67 million room nights, resulting in an impressive economic impact of $1.88 billion. The sales team's diligent efforts secured nine citywide bookings for 2031 and beyond, representing 177,683 definite new room nights.
Dallas Convention & Visitors Bureau was acknowledged as a GBAC Star Diamond Destination in 2022, emphasizing its exceptional commitment and efforts to support the program. Facility accreditation played a crucial role in Dallas' regeneration plan by helping businesses become resilient against future infectious disease outbreaks. The marketing team collaborated with the advertising agency of record, Slingshot, for the second year of the "Find Your All" campaign. The total paid media investment was $2.8 million, distributed across a range of tactics, including streaming video, digital, out-of-home, print, paid search, and social in regional drive and select fly markets. A series of focus groups were conducted to explore perceptions of Dallas as a leisure and meeting destination and to evaluate the effectiveness of the campaign.
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Impact
October, 2024
The Dallas Convention & Visitors Bureau plays a vital role in promoting Dallas as a premier destination for both travelers and event planners. Its efforts in marketing the city have significantly impacted the local economy, contributing to a robust recovery in the meetings and travel sectors. In fiscal year 2022, visitor volume and spending in Dallas reached 95% of pre-pandemic levels, with projections of full recovery in 2023. The bureau booked 1.67 million room nights, translating to an economic impact of $1.88 billion.
By securing 1,103 events, including major citywide gatherings, the Dallas Convention & Visitors Bureau has not only stimulated economic growth but has also bolstered the city's reputation as a vibrant hub for tourism and business events. Their strategic marketing initiatives, including partnerships with advertising agencies and campaigns like "Find Your All," showcase Dallas’s diverse offerings, attracting visitors from across the globe.
Recognition as a GBAC STAR Diamond Destination reflects the bureau's commitment to safety and preparedness, enhancing the city's appeal in the face of potential health crises. Through continuous engagement with stakeholders and effective promotional strategies, the bureau is central to the regeneration and resilience of Dallas as an attractive destination for future visitors.
This information is meant to be a general summary of Dallas Convention & Visitors Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: -$33,981
- Program Service Revenue: $29,779,819
- Gross Receipts: $49,580,961
Assets and Liabilities:
- Total Assets: $22,270,646
- Total Liabilities: $11,024,359
- Net Assets: $11,246,287
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
FEES/CONTRACTS FROM GOV AGENCIES
Revenue
$16,368,892
TOURISM PUBLIC IMPROV DIS FEES
Revenue
$12,570,458
MEMBERSHIP DUES & ADMIN
Revenue
$705,938
TICKET SALES
Revenue
$117,919
REBATES
Revenue
$16,612
Organization Details
Founding Year
1992
Phone
(214) 571-1000Principal Officer
Craig Davis
Main Address
1807 ROSS AVENUE 450, DALLAS, TX, 75201
Website
www.visitdallas.comNTEE Category
Code: S33 - Community improvement
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