Overview
What is California Travel And Tourism Commission?
California Travel and Tourism Commission, also known as Visit California, is a nonprofit organization based in Sacramento, California. With a mission to keep California at the forefront as a top travel destination in the United States, the commission was established in 1998 in partnership with the travel industry. In 2021, California attracted a record-breaking 213.5 million visitors, generating a remarkable $100.2 billion in revenue for local businesses and contributing $9.8 billion in local and state taxes. The organization employed 64 individuals and employed various marketing strategies to maintain California's prestigious position. Visit California's comprehensive efforts extended beyond just marketing, providing valuable resources and generating economic benefits for the state and its residents.
Official website here: www.visitcalifornia.com
Is California Travel And Tourism Commission legitimate?
California Travel And Tourism Commission is a legitimate nonprofit organization registered as a 501(c)(6) entity. California Travel And Tourism Commission submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are not tax deductible.
Here are some key statistics you may want to consider:
Executive Compensation: $3,244,511
Professional Fundraising Fees: $0
Other Salaries and Wages: $6,293,436
For more financial information, click here
What is the mission statement of California Travel And Tourism Commission?
The California Travel and Tourism Commission, a non-profit organization, is dedicated to keeping California at the forefront as a top travel destination in the country. Through collaborative marketing programs with the state's travel industry, they aim to enhance California's reputation and attract a large number of visitors. In 2021, California welcomed 213.5 million tourists, contributing $100.2 billion in revenue for local businesses, and generating $9.8 billion in local and state taxes while employing 927.1 thousand Californians. The commission commenced operations in 1998, initially as a coalition of travel industry interests, with the primary goal of developing marketing campaigns to promote California as a premier travel destination.
Official website here: www.visitcalifornia.com
Who is the CEO of California Travel And Tourism Commission?
Caroline Beteta-Whitney is the Chair of California Travel And Tourism Commission. The CEO's salary of California Travel And Tourism Commission is $1,464,447 and their total compensation is $1,562,141.
Official website here: www.visitcalifornia.com
What is the revenue of California Travel And Tourism Commission?
California Travel And Tourism Commission's revenue in 2022 was $182,972,786.
Official website here: www.visitcalifornia.com
Who are the executives of California Travel And Tourism Commission and what are their salaries?
The average compensation at California Travel And Tourism Commission during 2022 was $149,030. There are 64 employees and 36 volunteers at California Travel And Tourism Commission.
Here are 47 key members and their salaries (California Travel And Tourism Commission's CEO's salary is $1,464,447 and their total compensation is $1,562,141):
- Caroline Beteta-Whitney (President And Ceo)
- Matthew Sabbatini-Dilegame (Chief Operating Officer)
- Lynn Carpenter (Vice President Of Marketing)
- Ryan Becker (Vice President Of Communications)
- Scott Plamondon (Legal Counsel)
- Leona Reed (Associate Vp Of Global Marketing)
- Jennifer Montero (Director Of International Marketing)
- Terry Minton (Director Of Information Technology)
- Heather Huckeba (Dir Of Research & Strategic Insights)
- Gene Zanger (Chair) [Trustee/Director]
- Dan Gordon (Vice Chair Of Operations) [Trustee/Director]
- Karen Irwin (Vice Chair Of Marketing (Thru 02/22)) [Trustee/Director]
- Joe D'Alessandro - Cfotreas ((Thru 02/22), Vc Mktg (As Of 02/22)) [Trustee/Director]
- Sima Patel - Chief Fiscal (Officer/Treasurer (As Of 02/22)) [Trustee/Director]
- James Bermingham (Commissioner (Thru 07/21)) [Trustee/Director]
- Kevin Bass (Commissioner) [Trustee/Director]
- Gary Buffo (Commissioner) [Trustee/Director]
- Shuaib Bulhan (Commissioner (As Of 02/22)) [Trustee/Director]
- Jim Burba (Commissioner) [Trustee/Director]
- Jason Clarke (Commissioner) [Trustee/Director]
- Peter Clarke (Commissioner) [Trustee/Director]
- Ron Cohen (Commissioner (As Of 10/21)) [Trustee/Director]
- Julie Coker (Commissioner) [Trustee/Director]
- Michael Dunne (Commissioner) [Trustee/Director]
- Jeff Eisenbarth (Commissioner) [Trustee/Director]
- Kevin Fat (Commissioner) [Trustee/Director]
- Robert Gleason (Commissioner) [Trustee/Director]
- Dan Harvey (Commissioner (Thru 02/22)) [Trustee/Director]
- Peter Humig (Commissioner (As Of 02/22)) [Trustee/Director]
- Reed Kandalaft (Commissioner) [Trustee/Director]
- John Kelliher (Commissioner) [Trustee/Director]
- Tom Klein (Commissioner) [Trustee/Director]
- William Loughran (Commissioner) [Trustee/Director]
- Terry Macrae (Commissioner) [Trustee/Director]
- Jordan Meisner (Commissioner (Thru 02/22)) [Trustee/Director]
- Ripton Melhado (Commissioner (As Of 02/22)) [Trustee/Director]
- Carla Murray (Commissioner) [Trustee/Director]
- Dee Dee Myers (Commissioner) [Trustee/Director]
- Ken Potrock (Commissioner) [Trustee/Director]
- John Sheperdson (Commissioner) [Trustee/Director]
- Bobbie Singh-Allen (Commissioner) [Trustee/Director]
- Pete Sonntag (Commissioner (Thru 07/21)) [Trustee/Director]
- Kurt Stocks (Commissioner) [Trustee/Director]
- Scott Strobl (Commissioner (As Of 02/22)) [Trustee/Director]
- Paul Tormey (Commissioner) [Trustee/Director]
- Benjamin Webster (Commissioner) [Trustee/Director]
- Scott White (Commissioner) [Trustee/Director]
Official website here: www.visitcalifornia.com
Where can I find the form 990 for California Travel And Tourism Commission?
The California Travel And Tourism Commission’s most recent form 990 was submitted in 2022 and can be accessed here
Official website here: www.visitcalifornia.com
Learn more at the official website: www.visitcalifornia.com
Mission Statement of California Travel And Tourism Commission
The California Travel and Tourism Commission, also known as Visit California, is a non-profit organization on a mission to promote California as a leading travel destination in the United States. With a vision to keep California at the forefront of tourists' minds, this organization collaborates with the state's travel industry to develop and maintain marketing programs that highlight California's unique attractions and experiences.
In 2021, California welcomed an impressive 213.5 million visitors, making it the premier travel destination in the country. This influx of travelers generated significant revenue for state businesses, totaling $100.2 billion. Furthermore, local and state taxes earned from the travel industry amounted to $9.8 billion, employing 927,100 Californians. Established in 1998, the California Travel and Tourism Commission began its operations as a coalition of travel industry interests with the objective of creating marketing programs that boost California's reputation as a top travel destination.
Impact
This information is meant to be a general summary of California Travel And Tourism Commission. Please take the time to review official sources before making any decisions based upon the content provided here.
Thursday, August 15, 2024
The California Travel and Tourism Commission, also known as Visit California, plays a vital role in promoting California as a premier travel destination. It has a significant impact on the state's economy by attracting millions of visitors each year. In 2021 alone, California welcomed 213.5 million visitors, generating $100.2 billion in revenue for state businesses. Additionally, the travel industry contributed $9.8 billion in local and state taxes and employed nearly 1 million Californians.
Through its marketing programs and collaborations with the travel industry, the commission helps to keep California top-of-mind as a desirable travel destination in the United States. This not only boosts tourism but also supports local businesses, generates tax revenue, and creates job opportunities for residents. Overall, the California Travel and Tourism Commission's efforts have a significant positive impact on the state's economy and communities.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Assets and Liabilities:
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
RENTAL CAR ASSESSMENT
Revenue
$66,423,099
ACCOMMODATIONS
Revenue
$9,995,242
RESTAURANTS AND RETAIL
Revenue
$5,577,597
CO-OP PARTNER CONTRIBUTIONS
Revenue
$2,570,073
ATTRACTIONS
Revenue
$1,272,467
Organization Details
Founding Year
1997
Phone
(916) 444-4429
Principal Officer
Caroline Beteta-Whitney
Main Address
555 CAPITOL MALL 1100, SACRAMENTO, CA, 95814
Website
www.visitcalifornia.com
NTEE Category
Code: S33 - Community improvement
If you are a representative of California Travel And Tourism Commission and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.