Overview
What is California Travel And Tourism Commission?
California Travel and Tourism Commission, also known as Visit California, is a nonprofit organization based in Sacramento, California. With a mission to keep California at the forefront as a top travel destination in the United States, the commission was established in 1998 in partnership with the travel industry. In 2021, California attracted a record-breaking 213.5 million visitors, generating a remarkable $100.2 billion in revenue for local businesses and contributing $9.8 billion in local and state taxes. The organization employed 64 individuals and employed various marketing strategies to maintain California's prestigious position. Visit California's comprehensive efforts extended beyond just marketing, providing valuable resources and generating economic benefits for the state and its residents.
Official website here: www.visitcalifornia.com
What are the reviews and ratings of this charity?
The California Travel And Tourism Commission is not currently rated by Charity Navigator. The absence of a rating does not imply a positive or negative evaluation, as the organization is not eligible for assessment under Charity Navigator's criteria due to its classification. Specifically, it cannot be evaluated using the Accountability & Finance or Impact & Measurement methodologies as it is not a 501(c)(3) nonprofit.
Charity Navigator's historical ratings primarily focused on the Accountability and Finance aspects of organizations, excluding categories like Impact & Measurement and Leadership & Adaptability that are now part of the modern rating system. However, because the California Travel And Tourism Commission is independently classified and not affiliated with any national or regional group, the historical ratings, if any existed, may not fully capture its current operational aspects.
Currently, there is no available data regarding its revenue, expenses, or salary of key persons from electronic Form 990 filings, which hinders any financial analysis. Moreover, there are no user reviews from GreatNonprofits to reflect public sentiments or experiences with its services, leaving a gap in consumer feedback.
This AI summary has been generated from information found on Charity Navigator.
Is California Travel And Tourism Commission legitimate?
California Travel And Tourism Commission is a legitimate nonprofit organization registered as a 501(c)(6) entity. California Travel And Tourism Commission submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $3,244,511
Professional Fundraising Fees: $0
Other Salaries and Wages: $6,293,436
For more financial information, click here
Official website here: www.visitcalifornia.com
What is the mission statement of California Travel And Tourism Commission?
The California Travel and Tourism Commission, a non-profit organization, is dedicated to keeping California at the forefront as a top travel destination in the country. Through collaborative marketing programs with the state's travel industry, they aim to enhance California's reputation and attract a large number of visitors. In 2021, California welcomed 213.5 million tourists, contributing $100.2 billion in revenue for local businesses, and generating $9.8 billion in local and state taxes while employing 927.1 thousand Californians. The commission commenced operations in 1998, initially as a coalition of travel industry interests, with the primary goal of developing marketing campaigns to promote California as a premier travel destination.
Official website here: www.visitcalifornia.com
Who is the CEO of California Travel And Tourism Commission?
Caroline Beteta-Whitney is the Chair of California Travel And Tourism Commission. The CEO's salary of California Travel And Tourism Commission is $1,464,447 and their total compensation is $1,562,141.
Official website here: www.visitcalifornia.com
What is the revenue of California Travel And Tourism Commission?
California Travel And Tourism Commission's revenue in 2022 was $182,972,786.
Official website here: www.visitcalifornia.com
Who are the executives of California Travel And Tourism Commission and what are their salaries?
The average compensation at California Travel And Tourism Commission during 2022 was $149,030. There are 64 employees and 36 volunteers at California Travel And Tourism Commission.
Here are 47 key members and their salaries (California Travel And Tourism Commission's CEO's salary is $1,464,447 and their total compensation is $1,562,141):
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- Compensation: $1,464,447
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- Other: $20,496
Official website here: www.visitcalifornia.com
Where can I find the form 990 for California Travel And Tourism Commission?
California Travel And Tourism Commission's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitcalifornia.com
Learn more at the official website: www.visitcalifornia.com
Mission Statement of California Travel And Tourism Commission
The California Travel and Tourism Commission, also known as Visit California, is a non-profit organization on a mission to promote California as a leading travel destination in the United States. With a vision to keep California at the forefront of tourists' minds, this organization collaborates with the state's travel industry to develop and maintain marketing programs that highlight California's unique attractions and experiences.
In 2021, California welcomed an impressive 213.5 million visitors, making it the premier travel destination in the country. This influx of travelers generated significant revenue for state businesses, totaling $100.2 billion. Furthermore, local and state taxes earned from the travel industry amounted to $9.8 billion, employing 927,100 Californians. Established in 1998, the California Travel and Tourism Commission began its operations as a coalition of travel industry interests with the objective of creating marketing programs that boost California's reputation as a top travel destination.
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Impact
October, 2024
The California Travel and Tourism Commission plays a pivotal role in maintaining California's status as a premier travel destination. With 213.5 million visitors in 2021, the state attracts a significant number of tourists, contributing substantially to the economy. The travel industry generated $100.2 billion in revenue for state businesses and provided $9.8 billion in local and state taxes, demonstrating the economic power of tourism in California.
Employing 927,100 Californians, the commission not only boosts employment but also supports various sectors, from hospitality to local attractions. By developing strategic marketing programs since its inception in 1998, the commission effectively promotes California's diverse offerings, ensuring it remains top-of-mind for travelers. This ongoing initiative not only enhances community improvement but also fosters a vibrant economy reliant on tourism.
This information is meant to be a general summary of California Travel And Tourism Commission. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $223,206
- Program Service Revenue: $86,774,939
- Gross Receipts: $182,972,786
Assets and Liabilities:
- Total Assets: $109,573,565
- Total Liabilities: $34,067,774
- Net Assets: $75,505,791
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
RENTAL CAR ASSESSMENT
Revenue
$66,423,099
ACCOMMODATIONS
Revenue
$9,995,242
RESTAURANTS AND RETAIL
Revenue
$5,577,597
CO-OP PARTNER CONTRIBUTIONS
Revenue
$2,570,073
ATTRACTIONS
Revenue
$1,272,467
Organization Details
Founding Year
1997
Phone
(916) 444-4429Principal Officer
Caroline Beteta-Whitney
Main Address
555 CAPITOL MALL 1100, SACRAMENTO, CA, 95814
Website
www.visitcalifornia.comNTEE Category
Code: S41 - Community improvement
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