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Viva Downtown Redding

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 680385875 ✦ Redding, CA ✦ Designated as a 501(c)(3)

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Overview

What is Viva Downtown Redding?

Viva Downtown Redding is a certified National Main Street Organization situated in the heart of Redding, California. Their primary mission lies in revitalizing and enhancing the downtown area by providing engaging events and attractions. These events aim to entice locals and visitors alike, fostering a sense of community and promoting the district as a vibrant and appealing destination. The organization's headquarters can be found at 1725 Market Street, Redding, CA 96001.

Is Viva Downtown Redding legitimate?

Viva Downtown Redding is a legitimate nonprofit organization registered as a 501(c)(3) entity. Viva Downtown Redding submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $73,910

For more financial information, click here

What is the mission statement of Viva Downtown Redding?

Viva Downtown Redding, being a certified National Main Street Organization, is dedicated to revitalizing and enhancing the downtown area of an unspecified location. Their mission is primarily focused on attracting people to the downtown area through events offering food and entertainment, thereby promoting economic growth and community engagement. This organization's activities aim to enrich the local community by creating a vibrant and appealing environment.

What is the revenue of Viva Downtown Redding?

Viva Downtown Redding's revenue in 2023 was $413,515.

Who are the executives of Viva Downtown Redding and what are their salaries?

The average compensation at Viva Downtown Redding during 2023 was $10,559. There are 7 employees at Viva Downtown Redding.

Here are 8 key members and their salaries:


Naomi Yamamoto (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michele Goedert (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sue Lang (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Josh Cuthbertson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kenny Breedlove (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Larry Morgon (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ty Bos (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ronda Alvey (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Where can I find the form 990 for Viva Downtown Redding?

Viva Downtown Redding's most recent form 990 was submitted in 2023 and can be accessed here.

Mission Statement of Viva Downtown Redding

Viva Downtown Redding, as a certified National Main Street Organization, is dedicated to revitalizing the downtown area of Redding, California. The organization's mission is centered around providing events that offer food and entertainment, serving as an attractive incentive for people to visit and engage with downtown Redding. By doing so, Viva Downtown Redding aims to boost the appeal and vitality of the downtown area, ultimately fostering a vibrant and thriving community.

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Impact




October, 2024

Viva Downtown Redding significantly enhances the local community by transforming downtown Redding into a vibrant hub of activity. Through a variety of events that feature food and entertainment, it draws residents and visitors alike, fostering a sense of connection and belonging among community members.

As a Certified National Main Street Organization, Viva Downtown Redding plays a crucial role in revitalizing the area, making it a more appealing destination for shopping, dining, and socializing. This initiative not only boosts local businesses but also enhances the overall quality of life by creating a lively atmosphere for cultural and social interaction.

By prioritizing community improvement, Viva Downtown Redding helps to cultivate a space where people can gather, connect, and celebrate the unique character of downtown Redding, supporting both economic growth and cultural enrichment in the region.




This information is meant to be a general summary of Viva Downtown Redding. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$413,515 (2023)
Expenses
$346,789 (2023)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $127
  • Program Service Revenue: $62,910
  • Gross Receipts: $413,515

Assets and Liabilities:

  • Total Assets: $173,098
  • Total Liabilities: $0
  • Net Assets: $173,098

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

VIVA DOWNTOWN REDDING

Revenue

$12,212

BEER AND WINE FESTIVAL

Revenue

$35,625

HOPS AND SHOPS

Revenue

$14,073

TREE LOCATION

Revenue

$1,000

Organization Details

Founding Year

1995

Principal Officer

Kenny Breedlove

NTEE Category

Code: S21 - Community improvement

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