Wine Market Council

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 680344776 ✦ Yountville, CA ✦ Designated as a 501(c)(6)

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Overview

What is Wine Market Council?

The Wine Market Council, situated in Youngville, California, is a pioneering nonprofit organization leading the charge in market research related to U.S. wine consumer preferences, sentiments, and trends. Their primary activities involve funding external vendors and contractors for survey fielding, respondent sourcing, and supporting research services. With a modest team of two dedicated individuals, the Wine Market Council is committed to analyzing and reporting on these comprehensive market insights, thereby contributing to the broader understanding of the wine consumption landscape in the United States.


Official website here: www.winemarketcouncil.com/

Is Wine Market Council legitimate?

Wine Market Council is a legitimate nonprofit organization registered as a 501(c)(6) entity. Wine Market Council submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $97,669

For more financial information, click here


Official website here: www.winemarketcouncil.com/

What is the mission statement of Wine Market Council?

The Wine Market Council serves as a pioneer in market research, focusing on the buying habits, attitudes, and trends of U.S. wine consumers. Their mission is to provide forward-looking insights that aid in understanding the wine market, thereby contributing to informed decision-making within the industry. To achieve this, the council invests in direct research, collaborating with external vendors and contractors for survey fielding, qualified respondent supply, and related support services, ensuring comprehensive analysis and reporting of their research initiatives.


Official website here: www.winemarketcouncil.com/

Who is the CEO of Wine Market Council?

Emma Swain is the Board Member of Wine Market Council.


Official website here: www.winemarketcouncil.com/

What is the revenue of Wine Market Council?

Wine Market Council's revenue in 2022 was $423,880.


Official website here: www.winemarketcouncil.com/

Who are the executives of Wine Market Council and what are their salaries?

The average compensation at Wine Market Council during 2022 was $48,834. There are 2 employees at Wine Market Council.


Here are 15 key members and their salaries:


Kim Cox (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Adam Strum (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michaela Rodeno (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mike Jaeger (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
E Lloyd Sobel Adam Pizer (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jerry Douglas (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mel Dick (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gino Colangelo (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Xavier Barlier (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Hugh Tietjen (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Craig Ledbetter (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Heidi Scheid (Immediate Past Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sam Filler (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Emma Swain (Vice Chair And Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jennifer Scott (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.winemarketcouncil.com/

Where can I find the form 990 for Wine Market Council?

Wine Market Council's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.winemarketcouncil.com/

Learn more at the official website: www.winemarketcouncil.com/

Mission Statement of Wine Market Council

The Wine Market Council serves as a pioneer in forward-thinking market research, focusing on the purchasing habits, attitudes, and trends of U.S. wine consumers. This nonprofit organization is dedicated to providing comprehensive insights into the wine market, leveraging direct research and collaborating with external vendors and contractors for survey fielding, qualified respondent supply, and related support services. By conducting and directing these research initiatives, the Wine Market Council aims to provide a wealth of information on wine consumer behavior, helping the industry stay informed and adapt to evolving trends.

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Impact




October, 2024

The Wine Market Council significantly influences the U.S. wine industry by providing vital insights into consumer buying habits, attitudes, and trends. By conducting comprehensive market research, it helps wineries and marketers understand shifts in consumer preferences and behavior, allowing them to make informed decisions regarding product development, marketing strategies, and distribution.

Through the collection and analysis of data, the council identifies emerging trends that shape the market, guiding stakeholders in adapting to changes in demand. Its research initiatives involve collaborating with outside vendors for surveys and obtaining qualified respondent feedback, ensuring that the data is both reliable and insightful.

This strategic focus on forward-looking research not only enhances the understanding of the wine consumer landscape but also supports the industry's overall growth and competitiveness. The Wine Market Council’s efforts ultimately empower wineries to respond effectively to market dynamics, fostering a more robust and successful U.S. wine sector.




This information is meant to be a general summary of Wine Market Council. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$423,880 (2022)
Expenses
$409,838 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $50
  • Gross Receipts: $423,880

Assets and Liabilities:

  • Total Assets: $405,700
  • Total Liabilities: $2,680
  • Net Assets: $403,020

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Organization Details

Founding Year

1996

Principal Officer

Emma Swain

Main Address

PO BOX 2955, YOUNTVILLE, CA, 94599

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