Sonoma Valley Visitors Bureau

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 680005569 ✦ Sonoma, CA ✦ Designated as a 501(c)(6)

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Overview

What is Sonoma Valley Visitors Bureau?

The Sonoma Valley Visitors Bureau (SVVB) is a membership-based organization, headquartered at 453 First Street East, Sonoma, CA 95476. Its primary focus is to cater to visitors, members, and the local community, with the objective of promoting Sonoma Valley as a top-tier tourist destination to boost its economic strength. The SVVB operates two visitor centers, serving as hubs for various business functions such as distributing member information, retail sales, sponsorships, cooperative advertising, marketing and media planning, and member buy-in programs. The organization employs a team of nine individuals, dedicated to serving and uplifting the community.


Official website here: www.sonomavalley.com

Is Sonoma Valley Visitors Bureau legitimate?

Sonoma Valley Visitors Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Sonoma Valley Visitors Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $330,083

For more financial information, click here


Official website here: www.sonomavalley.com

What is the mission statement of Sonoma Valley Visitors Bureau?

The Sonoma Valley Visitors Bureau is committed to serving visitors, its members, and the local community. Its primary objective is to promote Sonoma Valley as a renowned travel destination, with the ultimate goal of boosting its economic vitality. The organization operates visitor centers, which serve various purposes such as distributing member information, retail sales, sponsorships, cooperative advertising, marketing and media planning, and member buy-in programs. By attracting tourists and travelers to Sonoma Valley, the bureau aims to enhance the region's economic growth and prosperity.


Official website here: www.sonomavalley.com

Who is the CEO of Sonoma Valley Visitors Bureau?

Chris Wingerberg is the President of Sonoma Valley Visitors Bureau.


Official website here: www.sonomavalley.com

What is the revenue of Sonoma Valley Visitors Bureau?

Sonoma Valley Visitors Bureau's revenue in 2023 was $1,195,470.


Official website here: www.sonomavalley.com

Who are the executives of Sonoma Valley Visitors Bureau and what are their salaries?

The average compensation at Sonoma Valley Visitors Bureau during 2023 was $36,676. There are 9 employees and 24 volunteers at Sonoma Valley Visitors Bureau.


Here are 10 key members and their salaries:


Tim Zahner (Executive Di)
  • Compensation: $156,000
  • Related: $0
  • Other: $14,550
Gilbert Hunt Bailie (Vice Preside)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jill Benziger (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kendall Comfort (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lesli John (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dan Parks (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ashish Patel (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Edward Roe (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Art Weiswasser (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Wingerberg (President)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.sonomavalley.com

Where can I find the form 990 for Sonoma Valley Visitors Bureau?

Sonoma Valley Visitors Bureau's most recent form 990 was submitted in 2023 and can be accessed here.


Official website here: www.sonomavalley.com

Learn more at the official website: www.sonomavalley.com

Mission Statement of Sonoma Valley Visitors Bureau

The Sonoma Valley Visitors Bureau, as a membership organization, is dedicated to serving visitors, its members, and the community at large. Its primary mission is to promote Sonoma Valley as a premier travel destination, aiming to enhance its economic vitality. The bureau achieves this by operating visitor centers that cater to tourists and visitors, offering a range of services. These services include disseminating member information, retail sales, sponsorships, cooperative advertising, marketing and media planning, and member buy-in programs. By performing these functions, the Sonoma Valley Visitors Bureau effectively positions Sonoma Valley as an attractive travel destination, thereby contributing to the region's economic growth.

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Impact




October, 2024

The Sonoma Valley Visitors Bureau significantly enhances the economic vitality of the region by promoting Sonoma Valley as a premier travel destination. Operating two visitor centers, it serves as a central hub for visitors and tourists, providing essential information and resources about local attractions, businesses, and experiences.

Through its various activities, the Bureau facilitates retail sales, sponsorship collaborations, and cooperative advertising efforts, effectively amplifying the visibility of its member businesses. By engaging in strategic marketing and media planning, the organization not only draws visitors but also supports the local community, fostering an environment that encourages tourism and local engagement.

Ultimately, the Sonoma Valley Visitors Bureau's initiatives support economic growth while enriching the community's cultural and recreational offerings, making it a vital player in the region's economic landscape.




This information is meant to be a general summary of Sonoma Valley Visitors Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$1,195,470 (2023)
Expenses
$1,097,655 (2023)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $721
  • Program Service Revenue: $818,684
  • Gross Receipts: $1,202,311

Assets and Liabilities:

  • Total Assets: $1,011,398
  • Total Liabilities: $56,840
  • Net Assets: $954,558

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

SPONSORSHIP-SONOMA TID

Revenue

$575,000

MEMBERSHIPS

Revenue

$143,323

VISITORS GUIDE AD SALES

Revenue

$86,709

MARKETING SONOMA VALLEY

Revenue

$13,627

WEBSITE AD SALES

Revenue

$25

Organization Details

Founding Year

1984

Principal Officer

Chris Wingerberg

Main Address

453 FIRST STREET EAST, SONOMA, CA, 954766701

NTEE Category

Code: S33 - Community improvement

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