Cotton Incorporated

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 620786018 ✦ Cary, NC ✦ Designated as a 501(c)(6)

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Overview

What is Cotton Incorporated?

Cotton Incorporated is a nonprofit organization primarily funded by American upland cotton growers and importers of cotton and cotton textile products. Based in Cary, North Carolina, this research and marketing company aims to enhance the demand and profitability of cotton through various initiatives. In 2022, Cotton Incorporated continued the successful campaign "Your Cotton, Your Way" for a second year, showcasing the comfort and confidence cotton provides to consumers. To create an emotional connection and improve brand health, this 360-degree campaign included television, streaming video, digital media, search engine marketing, and social media. The organization also executed campaigns focused on sustainability, gaming, and the textile trade. By reaching specific niche groups and utilizing interest-based targeting, Cotton Incorporated successfully engaged and raised awareness among consumers. In total, the campaigns delivered over 182 million impressions and reached approximately 3.6 billion people through various communications efforts. The organization's accomplishments in 2022 also included various partnerships, a denim recycling program, and the execution of a new messaging campaign, "Denim Full Circle." Overall, Cotton Incorporated is dedicated to supporting the cotton industry through research, marketing, and consumer engagement.


Official website here: www.cottoninc.com

What are the reviews and ratings of this charity?

Cotton Incorporated does not have a current rating on Charity Navigator due to its lack of an Accountability & Finance or an Impact & Measurement beacon, which are required for evaluation. The absence of a rating is not an indication of the organization's effectiveness or quality, simply that it hasn't been assessed within these parameters. It is notable that the organization is not registered as a 501(c)(3), which affects the aspects of its operations that can be evaluated.

Historically, ratings from Charity Navigator did not incorporate factors like Leadership & Adaptability, Culture & Community, or Impact & Measurement. These historical evaluations primarily focused on what would today be seen as Accountability and Finance. Furthermore, information such as total revenue, expenses, and key personnel salaries are not available, which limits insights into the organizational structure and financial health.

Cotton Incorporated operates independently without affiliation, but as a non-501(c)(3) organization, its activities such as Impact & Measurement, Culture & Community, and Leadership & Adaptability cannot be formally assessed by Charity Navigator. Consequently, potential donors and stakeholders may need to seek additional sources or direct information from the organization to gauge its programs and impact. There are no user reviews from GreatNonprofits to provide community insights into the organization's operations and effectiveness.


This AI summary has been generated from information found on Charity Navigator.

What do the Facebook reviews say about Cotton Incorporated?

94% of six reviewers on Facebook recommend Cotton Incorporated. Here's a summary of their thoughts:

One cotton producer from Louisiana shared a positive experience after touring the facilities, describing it as highly informative and enjoyable. This individual's enthusiasm reflects a sense of community and engagement among cotton producers who take part in the organization's activities.

Overall, the feedback indicates that Cotton Incorporated effectively serves its audience, providing valuable insights and a platform for networking among professionals in the cotton industry.


This AI summary has been generated from reviews found on Facebook.

Is Cotton Incorporated legitimate?

Cotton Incorporated is a legitimate nonprofit organization registered as a 501(c)(6) entity. Cotton Incorporated submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $3,133,650
Professional Fundraising Fees: $0
Other Salaries and Wages: $14,468,343

For more financial information, click here


Official website here: www.cottoninc.com

What is the mission statement of Cotton Incorporated?

Cotton Incorporated is a research and marketing company that aims to improve the demand and profitability of cotton for U.S. growers and importers. Their mission is designed to operate as a platform that benefits the cotton industry. The organization focuses on consumer marketing, where campaigns like "Your Cotton, Your Way" emphasize the comfort and confidence cotton provides, reaching consumers through various media channels. Additionally, they engage in sustainability, health, and wellness initiatives, creating custom digital content to educate consumers about the benefits of cotton. The company also executes targeted campaigns for specific niche groups, such as fitness enthusiasts and gamers. By leveraging active video ads, social media, and in-person activations, Cotton Incorporated successfully raises awareness and encourages engagement with its creative work.


Official website here: www.cottoninc.com

Who is the CEO of Cotton Incorporated?

Timothy Johnson is the President & Ceo of Cotton Incorporated. The CEO's salary of Cotton Incorporated is $735,873 and their total compensation is $890,549.


Official website here: www.cottoninc.com

What is the revenue of Cotton Incorporated?

Cotton Incorporated's revenue in 2022 was $83,241,579.


Official website here: www.cottoninc.com

Who are the executives of Cotton Incorporated and what are their salaries?

The average compensation at Cotton Incorporated during 2022 was $122,236. There are 144 employees and 119 volunteers at Cotton Incorporated.


Here are 131 key members and their salaries (Cotton Incorporated's CEO's salary is $735,873 and their total compensation is $890,549):


J Berrye Worsham (President & Ceo)
  • Compensation: $735,873
  • Related: $0
  • Other: $154,676
Mark Messura (Sr Vp, Global Supp Chain Mktg)
  • Compensation: $341,597
  • Related: $0
  • Other: $123,944
Kater Hake (Vp Agricult/Envir. Research)
  • Compensation: $365,438
  • Related: $0
  • Other: $93,425
Kimberly S Kitchings (Sr. Vp, Consumer Marketing)
  • Compensation: $277,853
  • Related: $0
  • Other: $93,525
John Morgans (Vp Admin. & Assistant To Pres.)
  • Compensation: $274,642
  • Related: $0
  • Other: $86,322
Mike Shen (Vp & Managing Director - Pdi)
  • Compensation: $259,991
  • Related: $0
  • Other: $54,830
Timothy Johnson (Vp & Cfo)
  • Compensation: $239,074
  • Related: $0
  • Other: $72,247
John Chiavacci (Vp Information Tech. & Cto)
  • Compensation: $222,318
  • Related: $0
  • Other: $88,227
Mary Ankeny (Vp Pdi Operations)
  • Compensation: $216,709
  • Related: $0
  • Other: $81,216
Vikki Martin (Vp, Fiber Competition)
  • Compensation: $226,262
  • Related: $0
  • Other: $68,965
Jesse Daystar (Vp, Chief Sustainability Offcr)
  • Compensation: $236,951
  • Related: $0
  • Other: $46,114
Hideyuki Kikumori (Director, Technical Marketing)
  • Compensation: $197,652
  • Related: $0
  • Other: $16,595
Van Murphy (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marvin Beyer (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
James Johnson (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Hux (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Albert Andel (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lloyd Arthur (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Coley Bailey (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joe Baumgardner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kody Beavers (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Allen Below (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jonathan Berry (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Frank Bezner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Richy Bibb (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joshua Birdwell (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Benjamin Boyd (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeremy Brown (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Malcolm Calhoun (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Link Carlton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steven Clay (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert Coker (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jason Condrey (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jerry Davis (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Droke (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kenton Dunn (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Philip Edwards (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Russell Eggemeyer (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Cassy England (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert Englert (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jason Felton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
James Ferguson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robert Fleming (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jesse Flye (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lonnie Fortner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rose Fullen (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kendall Garraway (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jacob Gerik (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gregg Glover (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeremy Gonzales (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kenton Goyen (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dahlen Hancock (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mead Hardwick (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brad Harrison (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Darren Hembree (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Judson Herrington (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Howard (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jonathan Isbell (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jonathan James (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Douglas Jarrell (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joseph Jimmerson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bernard Jordan (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ralph Kellermeier (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jennifer Lane (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Donny Lassiter (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ronney Ledford (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Clay Lewis (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Austin Littleton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stephen Logan (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Zach Logan (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lawrence Long (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
James Massey (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Charles Mathis (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Harold May (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gregg Mayberry (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Mcdowell (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stewart Mcgill (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Henry Mclaurin (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dan Metz (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brady Mimms (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Travis Mires (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Phillip Murray (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brent Nelson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Douglas Newton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marshall Newton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Reid Nichols (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Herrick Norcross (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tyler Oxford (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lyall Pacheco (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Patschke (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alfred Pennington (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Glen Phipps (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Terry Pollard (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Christopher Porter (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eugene Pugh (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ross Rayner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Nathan Reed (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Toby Robertson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Will Robinson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dean Rovey (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Ruark (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
William Sanford (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Harry Schroeder (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eric Seidenberger (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sam Shackelford (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jacob Sheely (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gregg Slough (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lewie Joe Smith (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stacy Smith (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sam Sparks (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Spruell-Rhodes (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Vonda Stevens-Kirkpatrick (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Earl Stiles (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Martin Stoerner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Wendell Sumner (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Monte Thom (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tommy Thompson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Thompson (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Geoff Toledo (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lacy Vardeman (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kristopher Verett (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Samuel Vinyard (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bill Walker (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bob Walker (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Samuel Walton (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kendall Wannamaker (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Clint Webb (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Andrew Wendland (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kelly Whatley (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael White (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Everett Woods (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.cottoninc.com

Where can I find the form 990 for Cotton Incorporated?

Cotton Incorporated's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.cottoninc.com

Learn more at the official website: www.cottoninc.com

Mission Statement of Cotton Incorporated

Cotton Incorporated, a research and marketing organization funded by U.S. upland cotton growers and importers of cotton and cotton textile products, is dedicated to enhancing the demand for and profitability of cotton. This mission is designed to operate and improve the overall cotton industry.

Cotton Incorporated's consumer marketing efforts include the successful "Your Cotton, Your Way" campaign, which highlights the comfort and confidence provided by cotton and reinforces its significance in people's lives. This campaign reached a large audience through various channels, including television, streaming video, digital media, search engine marketing, and social media. The primary objective in the campaign's second year was to optimize and expand upon the foundation established in the previous year, focusing on channels that have shown strong performance results.

The organization's marketing initiatives catered to specific niche groups, such as fitness/wellness and lifestyle sports enthusiasts, using targeted online ads and in-person activations. The gaming campaign reached video game fans, while the sustainability campaign focused on sustainability influencers to boost awareness and interest in cotton's eco-friendly aspects. In total, these campaigns generated over 3,604 news items about the company, representing a reach of over 2 billion people.

In addition to consumer marketing, Cotton Incorporated engaged in various corporate communications efforts, including the execution of a sustainability strategy and insights department, the Blue Jeans Go Green denim recycling program, and brand partnerships with fashion and retail brands to promote sustainable practices and increase awareness of circularity in the cotton industry. These initiatives helped Cotton Incorporated establish a strong presence in the textile trade and promote sustainable cotton to both consumers and industry professionals.

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Impact



October, 2024

Cotton Incorporated plays a significant role in elevating the visibility and desirability of cotton as a premium fabric choice. Through innovative campaigns like "Your Cotton, Your Way," the organization effectively connects with consumers, particularly adults aged 18 to 49, emphasizing cotton's comfort and the confidence it brings to everyday life. This campaign, which has evolved over two years, reached over 182 million impressions in 2022 through a strategic mix of television, streaming, and digital media, fostering an emotional connection with the audience.

In addition to consumer marketing, Cotton Incorporated is dedicated to sustainability and education. By partnering with thought leaders and influencers, the organization has developed engaging content such as infographics, podcasts, and articles. These initiatives aim to educate consumers about cotton's sustainability aspects while driving consideration for its benefits.

Cotton Incorporated also addresses niche markets through specialized campaigns like Cotton Naturals and the Gaming Campaign, targeting fitness enthusiasts and gamers, respectively. Such efforts are designed to reach specific demographics in an engaging manner, showcasing cotton's versatility and appeal.

Further, the Blue Jeans Go Green denim recycling program highlights Cotton Incorporated’s commitment to sustainability. This initiative has garnered participation from notable brands and retailers, reinforcing a closed-loop system for cotton products. The program's emphasis on environmental responsibility aligns seamlessly with growing consumer interest in sustainable practices.

With a robust media presence, Cotton Incorporated generated over 3,600 news items in 2022, achieving a reach of over 2 billion. This extensive coverage helps underscore the importance of cotton within consumer markets and promotes a broader awareness of its benefits.

Overall, Cotton Incorporated enhances the perception and demand for cotton through strategic marketing, consumer education, and a steadfast commitment to sustainability, thereby contributing positively to the community and industry at large.



This information is meant to be a general summary of Cotton Incorporated. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$83,241,579 (2022)
Expenses
$82,108,003 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Gross Receipts: $83,241,579

Assets and Liabilities:

  • Total Assets: $28,047,677
  • Total Liabilities: $23,297,026
  • Net Assets: $4,750,651

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Organization Details

Founding Year

1967

Phone

(919) 678-2220

Principal Officer

Timothy Johnson

Main Address

6399 WESTON PARKWAY, CARY, NC, 27513

Website

www.cottoninc.com

NTEE Category

Code: S40 - Community improvement

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