Overview
What is Florida Tourism Industry Marketing Corp Inc?
Florida Tourism Industry Marketing Corp Inc, also known as Visit Florida, is a nonprofit corporation based in Tallahassee, Florida. Their mission is to boost tourism in the state by expanding Florida's presence in the global travel market. They accomplish this through integrated marketing initiatives, including advertising, public relations, content development and distribution, sponsorship, digital marketing, and social media. These efforts have been highly successful, with Florida welcoming over 133 million visitors in FY 2021-22, contributing $101.9 billion to Florida's economy, and generating 1.7 million jobs. For every dollar the state invests in Visit Florida, $3.27 in tax revenue is returned. Their marketing efforts significantly influence the decision-making process for approximately 66% of visitors to Florida.
Official website here: www.visitflorida.org, www.visitflorida.com
Is Florida Tourism Industry Marketing Corp Inc legitimate?
Florida Tourism Industry Marketing Corp Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Florida Tourism Industry Marketing Corp Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $725,669
Professional Fundraising Fees: $0
Other Salaries and Wages: $4,717,080
For more financial information, click here
Official website here: www.visitflorida.org, www.visitflorida.com
What is the mission statement of Florida Tourism Industry Marketing Corp Inc?
The Florida Tourism Industry Marketing Corp Inc aims to boost tourism to Florida by enhancing its presence in the global travel market. By doing so, the organization intends to maximize the economic impact of travel and tourism in Florida. To achieve this goal, they execute multichannel marketing initiatives, including advertising, public relations, content development, sponsorship, digital marketing, and social media. These efforts attracted 133.4 million visitors in the 2021-22 fiscal year, contributing $101.9 billion to Florida's economy, and generating $13.6 billion in state and local taxes, supporting 1.7 million jobs. Each 70 visitors to the state create one tourism job, and the organization's marketing efforts significantly influence 65.8% of visitors. Florida's economy benefits from an average of $279 million per day due to tourism, and for every dollar the state invests in the marketing corporation, it returns $3.27 in tax revenue.
Official website here: www.visitflorida.org, www.visitflorida.com
Who is the CEO of Florida Tourism Industry Marketing Corp Inc?
Shanna Pace is the Director of Florida Tourism Industry Marketing Corp Inc. The CEO's salary of Florida Tourism Industry Marketing Corp Inc is $176,097 and their total compensation is $214,876.
Official website here: www.visitflorida.org, www.visitflorida.com
What is the revenue of Florida Tourism Industry Marketing Corp Inc?
Florida Tourism Industry Marketing Corp Inc's revenue in 2022 was $89,864,645.
Official website here: www.visitflorida.org, www.visitflorida.com
Who are the executives of Florida Tourism Industry Marketing Corp Inc and what are their salaries?
The average compensation at Florida Tourism Industry Marketing Corp Inc during 2022 was $74,558. There are 73 employees and 31 volunteers at Florida Tourism Industry Marketing Corp Inc.
Here are 40 key members and their salaries (Florida Tourism Industry Marketing Corp Inc's CEO's salary is $176,097 and their total compensation is $214,876):
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- Compensation: $136,779
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Official website here: www.visitflorida.org, www.visitflorida.com
Where can I find the form 990 for Florida Tourism Industry Marketing Corp Inc?
Florida Tourism Industry Marketing Corp Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitflorida.org, www.visitflorida.com
Learn more at the official website: www.visitflorida.org, www.visitflorida.com
Mission Statement of Florida Tourism Industry Marketing Corp Inc
Florida Tourism Industry Marketing Corp Inc, also known as Visit Florida, is a dynamic organization dedicated to promoting Florida as a top travel destination and maximizing the economic impact of tourism in the state. With a strategic focus on global markets, the corporation aims to attract a large number of visitors to Florida, generating substantial revenue and creating numerous jobs.
Through various multi-channel marketing initiatives, Visit Florida reaches potential visitors both in the United States and internationally. These campaigns encompass advertising, public relations, content development and distribution, sponsorship, digital marketing, and social media. The success of these initiatives is evident in the impressive numbers generated by the tourism industry. Florida welcomed over 133 million visitors in FY 2021-22, making it a leading contributor to tax revenue and job creation in the state.
Visitors to Florida contribute significantly to the economy, generating $101.9 billion in economic output in 2021. This substantial figure translates into $13.6 billion in state and local taxes and supports 1.7 million jobs. Moreover, visitors contribute an average of $279 million per day to Florida's economy. Every 70 visitors to the state support one tourism job. The impact of Visit Florida's marketing efforts on visitor spending, tax revenue, and job creation is undeniable. For every dollar the state invests in Visit Florida, $3.27 in tax revenue is returned. In FY 2021-22, 65.8% of visitors were significantly influenced by Visit Florida's marketing efforts. Through its various initiatives, the corporation plays a crucial role in driving economic growth and development in Florida.
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Impact
October, 2024
Florida Tourism Industry Marketing Corp Inc plays a crucial role in enhancing the state's economy by promoting visitation through comprehensive marketing initiatives. By targeting potential visitors both domestically and internationally, the organization drives significant traffic to Florida, leading to substantial economic benefits.
In fiscal year 2021-22, the tourism industry welcomed 133.4 million visitors, making it a pivotal contributor to Florida's tax revenue and job market. Visitors injected $101.9 billion into the economy, generating $13.6 billion in state and local taxes while supporting 1.7 million jobs. This translates to an impressive average of $279 million added daily to Florida's economy.
Visit Florida's marketing efforts have proven effective, with 65.8 percent of visitors indicating they were significantly influenced by these campaigns. The return on investment is substantial; for every dollar the state invests, $3.27 in tax revenue is generated. Additionally, the data reveals that every 70 visitors support one tourism job, underscoring the sector's critical role in employment within the state.
The organization's integrated marketing strategies, including advertising, public relations, digital marketing, and social media, have notably contributed to increased visitor spending and overall economic impact, enhancing Florida's position in the global travel market.
This information is meant to be a general summary of Florida Tourism Industry Marketing Corp Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $33,852
- Program Service Revenue: $14,263,649
- Gross Receipts: $89,864,645
Assets and Liabilities:
- Total Assets: $39,295,195
- Total Liabilities: $24,698,236
- Net Assets: $14,596,959
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
ADVERTISING REVENUE
Revenue
$6,219,937
COOP. ADVERTISING
Revenue
$4,938,792
TRADE SHOWS & EVENTS
Revenue
$1,563,615
MEMBERSHIP DUES & ASSESSMENTS
Revenue
$1,117,938
WELCOME CENTER
Revenue
$229,478
Organization Details
Founding Year
1995
Phone
(850) 488-5607Principal Officer
Shanna Pace
Main Address
101 N MONROE ST SUITE 900, TALLAHASSEE, FL, 32301
NTEE Category
Code: S33 - Community improvement
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