Overview
What is Durango Area Tourism Office Inc?
Durango Area Tourism Office Inc, operating under the name Visit Durango, is a nonprofit organization situated in Durango, Colorado. Its primary mission is to boost tourism in the Durango and La Plata County area by engaging in marketing and promotional activities. This includes building brand awareness, attracting visitors, providing visitor services, and stimulating the local economy to enhance the quality of life for residents. With a team of 18 dedicated individuals, Visit Durango strategically develops annual marketing programs to generate consumer interest in the region, ultimately increasing tourism and overnight stays.
Official website here: www.durango.org
What do the Facebook reviews say about Durango Area Tourism Office Inc?
96% of 202 reviewers on Facebook recommend Durango Area Tourism Office Inc. Here's a summary of their comments:
Most users appreciate the beautiful views and scenic experiences offered in the area. However, there are concerns regarding unclear parking regulations, with one reviewer mentioning issues with tickets being issued at inconvenient hours. This raises some frustration among visitors, as they feel the information could be clearer to avoid unexpected penalties.
Overall, the sentiment towards the tourism office is largely positive, with many enjoying the offerings but expressing a desire for improved communication regarding parking policies.
This AI summary has been generated from reviews found on Facebook.
Is Durango Area Tourism Office Inc legitimate?
Durango Area Tourism Office Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Durango Area Tourism Office Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $133,525
Professional Fundraising Fees: $0
Other Salaries and Wages: $495,680
For more financial information, click here
Official website here: www.durango.org
What is the mission statement of Durango Area Tourism Office Inc?
The Durango Area Tourism Office Inc's mission is to effectively utilize limited resources to create strategic and comprehensive annual marketing programs. These programs aim to generate growing consumer interest in the Durango/La Plata County area, ultimately achieving tourism marketing goals. The objective is to boost visitation and overnight stays in La Plata County through targeted sales and marketing efforts, benefiting both visitors and local stakeholders.
Official website here: www.durango.org
Who is the CEO of Durango Area Tourism Office Inc?
Rachel E Brown is the Director of Durango Area Tourism Office Inc.
Official website here: www.durango.org
What is the revenue of Durango Area Tourism Office Inc?
Durango Area Tourism Office Inc's revenue in 2022 was $2,252,184.
Official website here: www.durango.org
Who are the executives of Durango Area Tourism Office Inc and what are their salaries?
The average compensation at Durango Area Tourism Office Inc during 2022 was $34,956. There are 18 employees and 15 volunteers at Durango Area Tourism Office Inc.
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- Compensation: $121,533
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- Other: $11,992
Official website here: www.durango.org
Where can I find the form 990 for Durango Area Tourism Office Inc?
Durango Area Tourism Office Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.durango.org
Learn more at the official website: www.durango.org
Mission Statement of Durango Area Tourism Office Inc
Durango Area Tourism Office Inc, a nonprofit organization, is dedicated to marketing and promoting the Durango community and its surrounding area with the aim of increasing tourism. Their mission is to leverage limited resources into equitable, creative, strategic, and comprehensive annual marketing programs. These programs are designed to generate growing consumer interest in the Durango/La Plata County area, ultimately leading to an increase in visitation and overnight stays. The organization employs strategic sales and marketing programs to promote the area, benefiting both visitors and local stakeholders. By doing so, Durango Area Tourism Office Inc plays a crucial role in driving tourism growth and boosting the local economy.
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Impact
October, 2024
The Durango Area Tourism Office Inc plays a pivotal role in enhancing the economic vitality and overall quality of life in the Durango and La Plata County region through strategic marketing and promoting activities. By positioning Durango as an attractive tourist destination, the organization effectively draws visitors, stimulates local spending, and supports various industries reliant on tourism.
One of the primary impacts of the tourism office is building brand awareness for the Durango area. Through comprehensive marketing programs, the office captures consumer interest, which translates into increased visitation and overnight stays. This influx of tourists not only benefits local businesses but also contributes significantly to the local economy, creating jobs and generating revenue for the community.
Additionally, the office serves as an essential resource for visitors, providing valuable information about recreational opportunities, events, and attractions. This facilitation helps improve the experience of tourists, encouraging longer stays and repeat visits. As a result, the local community enjoys enhanced amenities and services that arise from the demand generated by increased tourism.
Ultimately, the work of the Durango Area Tourism Office Inc not only fosters economic growth but also enhances the quality of life for residents by promoting a vibrant and engaging community that attracts visitors from near and far.
This information is meant to be a general summary of Durango Area Tourism Office Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $219
- Program Service Revenue: $2,247,864
- Gross Receipts: $2,252,184
Assets and Liabilities:
- Total Assets: $1,528,141
- Total Liabilities: $366,199
- Net Assets: $1,161,942
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
LODGERS' TAX
Revenue
$2,180,579
WELCOME CENTER ADVERTISING
Revenue
$41,612
ONLINE ADVERTISING
Revenue
$14,003
GOVERNMENT CONTRACTS
Revenue
$6,250
TOUR GUIDE
Revenue
$5,060
Organization Details
Founding Year
2002
Phone
(970) 903-2138Principal Officer
Rachel E Brown
Main Address
802 MAIN AVE, DURANGO, CO, 81301
Website
www.durango.orgNTEE Category
Code: S41 - Community improvement
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