Overview
What is Fayetteville Area Convention And Visitors Bureau Inc?
Fayetteville Area Convention and Visitors Bureau Inc, operating under the alias Distinctly Fayetteville, is a nonprofit organization based in Fayetteville, North Carolina. Initially in a transition phase post-COVID, the bureau developed a strategic plan, leading to securing 46 leads, resulting in 11,508 room nights, impacting the local economy with $3.48 million. The primary mission of the organization is to promote Fayetteville as a destination for conventions, tournaments, and individual travel. They rebuilt and maintained relationships with clients, the hospitality industry, and the community, switching to a research-based marketing approach. The bureau also established its core values, conducted industry research, and created community partnerships. Additionally, they digitized archived documents and introduced a new metric reporting tool called "Bureau News."
Official website here: www.distinctlyfayettevillenc.com
What do the Facebook reviews say about Fayetteville Area Convention And Visitors Bureau Inc?
Though Fayetteville Area Convention And Visitors Bureau Inc has not received a formal rating yet, one review sheds light on user experiences. One individual shared a long-standing relationship of ten years with the bureau, which has been marred by recurring issues related to website hosting.
The reviewer expressed frustration with the hosting service, citing frequent disruptions and difficulties in resolving these problems. They highlighted that the service did not live up to its advertised promise of reliability, indicating a significant gap between user expectations and the actual service provided.
Overall, this review indicates that there is dissatisfaction concerning the operational aspects of the bureau's hosting services. Users may want to approach their services with caution based on this particular experience.
This AI summary has been generated from reviews found on Facebook.
Is Fayetteville Area Convention And Visitors Bureau Inc legitimate?
Fayetteville Area Convention And Visitors Bureau Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Fayetteville Area Convention And Visitors Bureau Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $192,666
Professional Fundraising Fees: $0
Other Salaries and Wages: $637,502
For more financial information, click here
Official website here: www.distinctlyfayettevillenc.com
What is the mission statement of Fayetteville Area Convention And Visitors Bureau Inc?
The Fayetteville Area Convention and Visitors Bureau Inc's mission is centered around positioning a specific location as an attractive destination for conventions, tournaments, and individual travel. They strive to secure visits and room nights, thereby having a direct impact on the local economy. The bureau focuses on maintaining and strengthening relationships with clients, the hospitality industry, and the community. In their strategic approach, they transitioned to a research-based marketing organization, conducting comprehensive industry-based tourism research. Furthermore, they established their core values, including transparency, visibility, respectability, partnership, and leadership. The bureau also undertook significant initiatives such as conducting a Request for Proposal process for marketing agencies, securing their assets, and creating community partnerships.
Official website here: www.distinctlyfayettevillenc.com
Who is the CEO of Fayetteville Area Convention And Visitors Bureau Inc?
Devin Heath is the CEO of Fayetteville Area Convention And Visitors Bureau Inc The CEO's salary of Fayetteville Area Convention And Visitors Bureau Inc is $9,394 and their total compensation is $10,013.
Official website here: www.distinctlyfayettevillenc.com
What is the revenue of Fayetteville Area Convention And Visitors Bureau Inc?
Fayetteville Area Convention And Visitors Bureau Inc's revenue in 2024 was $3,235,708.
Official website here: www.distinctlyfayettevillenc.com
Who are the executives of Fayetteville Area Convention And Visitors Bureau Inc and what are their salaries?
The average compensation at Fayetteville Area Convention And Visitors Bureau Inc during 2024 was $43,693. There are 19 employees and 18 volunteers at Fayetteville Area Convention And Visitors Bureau Inc.
Here are 14 key members and their salaries (Fayetteville Area Convention And Visitors Bureau Inc's CEO's salary is $9,394 and their total compensation is $10,013):
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- Compensation: $9,394
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- Compensation: $70,531
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- Other: $4,743
Official website here: www.distinctlyfayettevillenc.com
Where can I find the form 990 for Fayetteville Area Convention And Visitors Bureau Inc?
Fayetteville Area Convention And Visitors Bureau Inc's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.distinctlyfayettevillenc.com
Learn more at the official website: www.distinctlyfayettevillenc.com
Mission Statement of Fayetteville Area Convention And Visitors Bureau Inc
Fayetteville Area Convention and Visitors Bureau Inc has a mission to position Cumberland County as a sought-after destination for conventions, sports tournaments, and individual travel. This nonprofit organization works tirelessly to promote the area, attracting visitors and events that contribute positively to the local economy. In their pursuit of this goal, they establish exceptional relationships with their clients, the hospitality industry, and the community, ensuring a continuous flow of visitors and events.
To achieve their mission, Fayetteville Area Convention and Visitors Bureau Inc employs a research-based marketing strategy. They conduct extensive industry research, such as the Stakeholder Study, the Scout Report, the Tourism Market Study, and a Foundational Tourism Study, to gain a comprehensive understanding of their market and target audience. This data-driven approach allows them to tailor their promotional efforts effectively, ensuring that Cumberland County is consistently showcased as an attractive destination.
In addition to their marketing initiatives, Fayetteville Area Convention and Visitors Bureau Inc also values transparency, visibility, respectability, partnership, and leadership. They strive to maintain a strong presence in the community, communicating their purpose and activities to local residents and fostering collaborations with other organizations. By adhering to these core values, Fayetteville Area Convention and Visitors Bureau Inc positions itself as a reliable and trusted resource for all things related to tourism in Cumberland County.
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Impact
October, 2024
Fayetteville Area Convention and Visitors Bureau Inc. has made a significant impact by strategically positioning Cumberland County as a premier destination for meetings, individual travel, and sports tournaments. In a critical transition phase post-COVID, the bureau developed its first strategic plan, focusing on organizational restructuring and rebuilding, which has led to notable achievements.
In its efforts, the bureau secured 46 leads resulting in visits that translated to 11,508 room nights and 37,758 attendees, generating a direct economic impact of approximately $3.48 million. This effort highlights the bureau's effectiveness in attracting events and visitors, which is crucial for the local economy.
The bureau has emphasized relationship-building with clients, the hospitality industry, and the community. Transitioning to a research-based marketing strategy, it conducted comprehensive tourism research, including stakeholder studies and market analysis to guide its initiatives. Establishing core values such as transparency, visibility, respectability, partnership, and leadership has also strengthened its operational foundation.
For the first time in 17 years, the bureau initiated a request for proposal process for marketing and public relations, secured its assets, and created new community partnerships to improve visibility and engagement. Additionally, the introduction of the "Bureau News" reporting tool has enhanced communication with the organization’s board and the Tourism Development Authority, while digitizing 39 years of documents has streamlined operations.
Overall, the Fayetteville Area Convention and Visitors Bureau's focused efforts are revitalizing the local tourism landscape, supporting economic growth, and fostering a collaborative community spirit.
This information is meant to be a general summary of Fayetteville Area Convention And Visitors Bureau Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $50,771
- Program Service Revenue: $3,200,000
- Gross Receipts: $3,516,455
Assets and Liabilities:
- Total Assets: $2,784,832
- Total Liabilities: $129,720
- Net Assets: $2,655,112
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
OCCUPANCY TAX
Revenue
$3,200,000
Organization Details
Founding Year
1997
Principal Officer
Devin Heath
NTEE Category
Code: S33 - Community improvement
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