Society Of American Florists And Ornamental Horticulturists

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 530239132 ✦ Alexandria, VA ✦ Designated as a 501(c)(5)

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Overview

What is Society Of American Florists And Ornamental Horticulturists?

The Society of American Florists and Ornamental Horticulturists is a nonprofit organization situated in Alexandria, Virginia. Their primary objective is to foster a prosperous floral community by fostering connections and collaboration. To achieve this, they employ strategies such as organizing and expanding meetings and events, enhancing event experiences to encourage natural interaction, positioning themselves as leaders in cultivating future connections, and facilitating peer groups. In the recent past, they have hosted a total of 13 virtual events and 7 live/in-person events, including the first annual Next Gen Live! event, which attracted 833 and 1013 registrants respectively. With a team of 17 dedicated individuals, this organization is committed to strengthening the floral industry through connection and cultivation.


Official website here: www.safnow.org

Is Society Of American Florists And Ornamental Horticulturists legitimate?

Society Of American Florists And Ornamental Horticulturists is a legitimate nonprofit organization registered as a 501(c)(5) entity. Society Of American Florists And Ornamental Horticulturists submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $563,446
Professional Fundraising Fees: $0
Other Salaries and Wages: $837,638

For more financial information, click here


Official website here: www.safnow.org

What is the mission statement of Society Of American Florists And Ornamental Horticulturists?

The Society of American Florists and Ornamental Horticulturists' mission is centered around fostering a prosperous floral community. Their primary objective is to establish and cultivate connections within the industry, enabling the sharing of ideas and solving collective challenges. Key strategies include organizing and enhancing meetings and events, positioning themselves as leaders in fostering connections for the next generation, and facilitating peer groups. So far, they have hosted a total of 20 events, both in-person and virtual, including the first annual Next Gen Live! event, attracting 833 and 1013 registrants respectively.


Official website here: www.safnow.org

Who is the CEO of Society Of American Florists And Ornamental Horticulturists?

Kate Penn is the CEO of Society Of American Florists And Ornamental Horticulturists The CEO's salary of Society Of American Florists And Ornamental Horticulturists is $269,872 and their total compensation is $296,146.


Official website here: www.safnow.org

What is the revenue of Society Of American Florists And Ornamental Horticulturists?

Society Of American Florists And Ornamental Horticulturists's revenue in 2023 was $3,345,485.


Official website here: www.safnow.org

Who are the executives of Society Of American Florists And Ornamental Horticulturists and what are their salaries?

The average compensation at Society Of American Florists And Ornamental Horticulturists during 2023 was $93,406. There are 15 employees and 63 volunteers at Society Of American Florists And Ornamental Horticulturists.

Here are 15 key members and their salaries (Society Of American Florists And Ornamental Horticulturists's CEO's salary is $269,872 and their total compensation is $296,146):


Michelle Castellano Keeler Aaf (President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Oscar Fernandez (President - Elect)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael R Pugh Aaf (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Drummond (Immediate Past President)
  • Compensation: $0
  • Related: $0
  • Other: $0
Anne Stewart (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brian Kusuda (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jennifer Barnard (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Austin Bryant (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rodi Groot (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Fj Trzuskowski (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joaquin De La Torre Ball (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dave Legge (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kate Penn (Ceo)
  • Compensation: $269,872
  • Related: $0
  • Other: $26,274
Mary Anastacio (Director Of Finance & Admi)
  • Compensation: $92,000
  • Related: $0
  • Other: $4,783
Katie Butler (Senior Vice President)
  • Compensation: $162,318
  • Related: $0
  • Other: $8,199


Official website here: www.safnow.org

Where can I find the form 990 for Society Of American Florists And Ornamental Horticulturists?

Society Of American Florists And Ornamental Horticulturists's most recent form 990 was submitted in 2023 and can be accessed here.


Official website here: www.safnow.org

Learn more at the official website: www.safnow.org

Mission Statement of Society Of American Florists And Ornamental Horticulturists

The Society of American Florists and Ornamental Horticulturists is committed to fostering a vibrant and interconnected floral community. Their mission is geared towards establishing and strengthening connections across the industry, enabling members to exchange ideas and tackle common challenges. Key strategies include organizing and enhancing meetings and events, positioning the organization as a leader in cultivating next-generation connections, and facilitating peer groups. The Society has hosted a total of 20 events, both live and virtual, including the first annual Next Gen Live! event, attracting 833 attendees to the live events and 1013 to the virtual ones.

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Impact




October, 2024

The Society of American Florists and Ornamental Horticulturists plays a crucial role in strengthening the floral community by fostering connections and facilitating collaboration among industry professionals. Through various meetings and events, they create platforms for sharing ideas and addressing common challenges, enabling members to cultivate meaningful relationships.

By organizing a blend of live and virtual events, including the inaugural Next Gen Live! event, the society has attracted significant participation, with over 1,800 registrants across both formats. This emphasis on engagement not only enhances the knowledge base of participants but also encourages innovation and growth within the industry. Additionally, by establishing peer groups and promoting organic connections, they empower members to support one another and tackle industry issues collectively.

In essence, their strategic initiatives to connect and grow the floral community contribute to community improvement, ensuring a vibrant and sustainable future for the ornamental horticulture sector.




This information is meant to be a general summary of Society Of American Florists And Ornamental Horticulturists. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$3,345,485 (2023)
Expenses
$3,473,720 (2023)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $42,399
  • Program Service Revenue: $3,061,108
  • Gross Receipts: $4,107,386

Assets and Liabilities:

  • Total Assets: $6,619,674
  • Total Liabilities: $344,525
  • Net Assets: $6,275,149

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

MEMBERSHIP DUES

Revenue

$1,886,541

CONVENTION, SEMINARS A

Revenue

$933,084

PUBLICATIONS AND ADVER

Revenue

$241,483

Organization Details

Founding Year

1901

Principal Officer

Kate Penn

NTEE Category

Code: S41 - Community improvement

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