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National Wildlife Federation

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 530204616 ✦ Reston, VA ✦ Designated as a 501(c)(3)

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Overview

What is National Wildlife Federation?

The National Wildlife Federation is a renowned nonprofit organization based in Reston, Virginia. Their mission unites Americans to ensure the survival of wildlife in a rapidly evolving world. Through conservation initiatives, they strive to restore and revive one-third of at-risk or endangered US wildlife species, which are threatened by habitat loss, climate change, invasive species, and emerging diseases. The organization's inclusive approach also involves engaging with tribal and indigenous leaders to expand partnerships and promote justice for these communities in the ongoing conservation efforts for the year 2021.


Official website here: www.nwf.org

What are the reviews and ratings of this charity?

Charity Navigator Rating 98%

The National Wildlife Federation (NWF) has achieved a notable Four-Star out of Four Star rating from Charity Navigator, reflecting a strong performance in accountability and finance, alongside solid leadership and adaptability. With a program expense ratio of over 85%, it demonstrates a commitment to using funds effectively to fulfill its mission. The organization also boasts a 100% independent board, enhancing its governance and accountability.

Despite these strengths, user reviews indicate significant dissatisfaction with customer service and communication. Many users report issues with fulfilling orders, unresponsive support, and aggressive fundraising tactics, which detract from the organization's overall reputation. Complaints about unwanted mailings and marketing strategies that feel manipulative are prevalent, suggesting a disconnect between NWF's environmental mission and its fundraising practices.

While some reviews praise NWF for its educational outreach and community engagement, particularly through programs like Ranger Rick, the negative feedback heavily highlights operational shortcomings that can affect donor trust and engagement. These mixed reviews call for the organization to address customer service challenges and improve its relationship with supporters to maintain its strong standing in the nonprofit sector.


This AI summary has been generated from information found on Charity Navigator and Great Nonprofits.

Is National Wildlife Federation legitimate?

National Wildlife Federation is a legitimate nonprofit organization registered as a 501(c)(3) entity. National Wildlife Federation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $3,292,209
Professional Fundraising Fees: $190,261
Other Salaries and Wages: $32,832,432

For more financial information, click here


Official website here: www.nwf.org

What is the mission statement of National Wildlife Federation?

The National Wildlife Federation is dedicated to uniting all Americans in an endeavor to ensure the survival of wildlife in a rapidly evolving world. Their conservation initiatives focus on the restoration and recovery of one-third of at-risk or endangered species, which are threatened by habitat loss, climate change, invasive species, and emerging diseases. In addition, they are actively engaging with indigenous and tribal leaders in collaboration efforts to expand partnerships, aiming for justice and inclusion in conservation efforts in the upcoming year.


Official website here: www.nwf.org

Who is the CEO of National Wildlife Federation?

Collin O' Mara is the CEO of National Wildlife Federation The CEO's salary of National Wildlife Federation is $560,650 and their total compensation is $625,880.


Official website here: www.nwf.org

What is the revenue of National Wildlife Federation?

National Wildlife Federation's revenue in 2023 was $117,923,322.


Official website here: www.nwf.org

Who are the executives of National Wildlife Federation and what are their salaries?

The average compensation at National Wildlife Federation during 2023 was $77,189. There are 468 employees and 4039 volunteers at National Wildlife Federation.

Here are 58 key members and their salaries (National Wildlife Federation's CEO's salary is $560,650 and their total compensation is $625,880):


Kent Salazar (Chair Until 3/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
William Houston (Past Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Robbins (Chair Elect To Chair As Of 3/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rebecca Pritchett (Eastern Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mary Van Kerrebrook (Central Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brad Powell (Western Vice Chair As Of 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Siva Sundaresan (Western Vice Chair Until 10/22)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Bartlett (Director Until 9/22)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Berry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Arthur Blazer (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Carol Buie-Jackson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Priscilla De La Cruz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Allyn Dukes (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jomar Floyd (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Gilmore (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Goss (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kathy Hadley (Director Until 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Randy Jones (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brianna Jones Rich (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Koalani Kaulukukui-Barbee (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Frederick Kowall (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jay Lanier (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Catherine Novelli (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Miguel Ordenana (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dr Mamie Parker (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stevie Parsons (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sally Ranney (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bob Rees (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lyndzee Rhine (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Norm Ritchie (Director Until 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Terri Roehrig (Director Until 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Phillip Roos (Director Until 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rob Speidel (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rachel Sprague (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Swisher (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Greer Tidwell (Director Until 6/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gloria Tom (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeremy Vesbach (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Beth Viola (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Collin O' Mara (President & Ceo)
  • Compensation: $560,650
  • Related: $0
  • Other: $65,230
Karen L Wagner (Treasurer & Cfo Until 1/23)
  • Compensation: $298,431
  • Related: $0
  • Other: $24,651
Benjamin P Kota (Secretary & General Counsel)
  • Compensation: $218,652
  • Related: $0
  • Other: $38,610
Thomas E Cluderay (Assistant Secretary)
  • Compensation: $116,525
  • Related: $0
  • Other: $10,973
Tamara Johnson (Asst Treasurer & Controller)
  • Compensation: $145,615
  • Related: $0
  • Other: $15,436
Ismael Savadogo (Chief Financial Officer As Of 1/23)
  • Compensation: $0
  • Related: $0
  • Other: $0
Thomas H Sellers (Chief Development Officer)
  • Compensation: $226,276
  • Related: $0
  • Other: $18,339
Mustafa S Ali (Executive Vp Conservation & Justice)
  • Compensation: $223,125
  • Related: $0
  • Other: $20,331
Sarah Laskin (Vp Conservation Programs)
  • Compensation: $183,353
  • Related: $0
  • Other: $18,588
Kimberly D Martinez (Vp National Education & Engagement)
  • Compensation: $167,660
  • Related: $0
  • Other: $14,127
Elizabeth M Breaux (Senior Vp For Philanthropy)
  • Compensation: $165,926
  • Related: $0
  • Other: $34,271
Dawn M Rodney (Chief Innovation & Growth Officer)
  • Compensation: $164,844
  • Related: $0
  • Other: $17,598
Richard J Brown (Avp Publishing Operations)
  • Compensation: $164,016
  • Related: $0
  • Other: $29,693
Abigail Tinsley (Vp Conservation Policy)
  • Compensation: $160,922
  • Related: $0
  • Other: $18,950
Chante F Coleman (Vp Equity & Justice)
  • Compensation: $231,583
  • Related: $0
  • Other: $30,099
Caroline V Itoh (Srvp Operations & Technology)
  • Compensation: $204,591
  • Related: $0
  • Other: $18,331
Robin Martin (Srvp Of People)
  • Compensation: $179,142
  • Related: $0
  • Other: $23,034
Kevin J Starace (Head Corp Relations & Business)
  • Compensation: $176,799
  • Related: $0
  • Other: $11,728
Kaila Drayton (Vp Program Operations)
  • Compensation: $174,393
  • Related: $0
  • Other: $19,284


Official website here: www.nwf.org

Where can I find the form 990 for National Wildlife Federation?

National Wildlife Federation's most recent form 990 was submitted in 2023 and can be accessed here.


Official website here: www.nwf.org

Learn more at the official website: www.nwf.org

Mission Statement of National Wildlife Federation

The National Wildlife Federation, a prominent nonprofit organization, is on a mission to bring together all Americans with the shared goal of ensuring the survival of wildlife in a rapidly evolving world. With a focus on conserving and revitalizing one-third of at-risk or endangered wildlife species, the Federation addresses the pressing issues of habitat loss, climate change, invasive species, and emerging diseases.

In their ongoing efforts to make a difference, the National Wildlife Federation collaborates with tribal and indigenous leaders from across the nation to develop a partnership expansion strategy that prioritizes justice for these communities. Through their conservation programs, they aim to preserve the habitats that are essential for the flourishing of wildlife populations. Additionally, the Federation's initiatives are geared towards addressing the root causes of wildlife decline, such as climate change and habitat fragmentation.

The National Wildlife Federation is more than just an organization – it is a powerful alliance that empowers individuals from all walks of life to take action and make a positive impact on the natural world. By uniting Americans in their shared commitment to wildlife conservation, the Federation creates a ripple effect of change that reaches far and wide. Through their collective efforts, they strive to create a future where wildlife can not only survive but also thrive in the face of the many challenges they face.

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Impact




October, 2024

The National Wildlife Federation unites Americans to ensure the thriving of wildlife in a rapidly changing world. Its conservation programs focus on restoring and recovering one-third of all U.S. wildlife species that are at risk or vulnerable to extinction. This is increasingly critical due to factors like habitat loss, climate change, invasive species, and emerging diseases.

The Federation takes a collaborative approach by engaging with tribal and indigenous leaders to expand partnerships that promote justice and sustainability for these communities. Through these efforts, it aims to cultivate a shared responsibility for wildlife conservation among diverse populations across the country. By addressing these pressing environmental challenges, the organization plays a pivotal role in safeguarding the future of wildlife and ecosystems in the United States.




This information is meant to be a general summary of National Wildlife Federation. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$117,923,322 (2023)
Expenses
$121,337,041 (2023)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $1,342,731
  • Program Service Revenue: $7,699,386
  • Gross Receipts: $142,208,665

Assets and Liabilities:

  • Total Assets: $152,113,420
  • Total Liabilities: $52,289,183
  • Net Assets: $99,824,237

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

SUBSCRIPTION REVENUE

Revenue

$7,508,772

REGISTRATION FEES

Revenue

$169,267

HONORARIA

Revenue

$19,534

AFFILIATE FEES

Revenue

$1,813

Organization Details

Founding Year

1939

Principal Officer

Collin O' Mara

NTEE Category

Code: D300 - Animals

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