Overview
What is Network Advertising Initiative?
The Network Advertising Initiative (NAI) is a trade association dedicated to advocacy, education, and fostering a forum for discussing privacy and technology in the digital advertising sector. In 2022, their self-regulatory program focused on developing a new privacy framework, addressing dark patterns, and enhancing location data standards. They collaborate with various cross-industry groups to address legal requirements, third-party cookie deprecation, and addressability evolution. The NAI also released a report on best practices for user choice and transparency, opened participation in working groups, and announced new guidance on precise location data from sensitive locations. Their membership includes various businesses, from startups to major companies in the digital advertising ecosystem. The NAI holds an annual summit, provides updates on emerging technologies and regulatory trends, and advocates for strong self-regulation in the industry.
Official website here: www.networkadvertising.org
Is Network Advertising Initiative legitimate?
Network Advertising Initiative is a legitimate nonprofit organization registered as a 501(c)(6) entity. Network Advertising Initiative submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $470,102
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,297,291
For more financial information, click here
Official website here: www.networkadvertising.org
What is the mission statement of Network Advertising Initiative?
The Network Advertising Initiative (NAI) serves as an advocacy group and a forum for discussing privacy and technology in digital advertising. Its primary mission is to establish and enforce a self-regulatory code of conduct for advertising technology companies, promoting transparency and user choice. In 2022, the NAI focused on developing a new privacy framework, avoiding dark patterns, and expanding public policy efforts on a state and federal level. The organization collaborates with various industry groups to keep its members informed about emerging privacy standards and contribute to the evolution of digital advertising. Additionally, the NAI provides resources to help its members comply with data privacy regulations and best practices, aiming to protect consumer privacy while promoting self-regulation in the digital advertising industry.
Official website here: www.networkadvertising.org
Who is the CEO of Network Advertising Initiative?
Leigh Freund is the Vice President & Chief Privacy Officer of Network Advertising Initiative. The CEO's salary of Network Advertising Initiative is $0 and their total compensation is $0.
Official website here: www.networkadvertising.org
What is the revenue of Network Advertising Initiative?
Network Advertising Initiative's revenue in 2022 was $3,873,674.
Official website here: www.networkadvertising.org
Who are the executives of Network Advertising Initiative and what are their salaries?
The average compensation at Network Advertising Initiative during 2022 was $220,924. There are 8 employees and 18 volunteers at Network Advertising Initiative.
Here are 17 key members and their salaries (Network Advertising Initiative's CEO's salary is $0 and their total compensation is $0):
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- Compensation: $470,102
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- Compensation: $309,894
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- Compensation: $305,827
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- Compensation: $143,000
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Official website here: www.networkadvertising.org
Where can I find the form 990 for Network Advertising Initiative?
Network Advertising Initiative's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.networkadvertising.org
Learn more at the official website: www.networkadvertising.org
Mission Statement of Network Advertising Initiative
The Network Advertising Initiative (NAI) is a trade association dedicated to advocacy, education, and serving as a forum for discussions related to privacy and technology in the digital advertising sector. Its mission is to create and enforce a self-regulatory code of conduct for advertising technology companies, ensuring that their practices are consistent with emerging state laws and changes in browsers and operating systems. In 2022, the NAI focused on several key areas, including cross-industry dialogues to develop a new privacy framework, addressing dark patterns in notice and choice for digital advertising, implementing guidelines for the collection and use of precise location information, and expanding public policy efforts, advocacy, and outreach on a state and federal level. By participating in various cross-industry groups and opening its working groups to publishers, advertisers, law firms, and other stakeholders, the NAI fosters collaboration within the digital advertising ecosystem.
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Impact
October, 2024
The Network Advertising Initiative (NAI) significantly impacts the digital advertising landscape by promoting a self-regulatory framework focused on consumer privacy, transparency, and ethical data usage. In 2022, the NAI led efforts to engage with various industries and trade groups to develop a robust privacy framework that meets emerging state laws and adapts to changes in browser and operating system technologies.
One crucial aspect of its work has been addressing dark patterns in digital advertising, which exploit user behavior and undermine informed consent. The NAI created guidance and best practices to help member companies avoid these deceptive practices and enhance user choice and transparency. For instance, the report titled "Best Practices for User Choice and Transparency" serves as a vital resource for companies to align their practices with current consumer protection standards.
Furthermore, the NAI made notable strides in protecting sensitive location data. By establishing enhanced standards that prohibit the misuse of precise location data from sensitive locations, the organization has taken firm steps to safeguard personal information linked to deeply personal aspects of individuals' lives, such as religious practices or health services. This proactive approach fosters greater trust among consumers regarding how their data is handled.
Advocacy for self-regulation extends to interactions with federal regulators, including substantial comments submitted to the Federal Trade Commission. The NAI emphasizes the importance of integrating self-regulation within any new regulations governing commercial surveillance and data security, thereby enhancing consumer protections while promoting a competitive digital advertising environment.
The NAI also addresses broader industry challenges like the future of third-party cookies and evolving addressability through collaborative efforts with technology stakeholders. By opening up its working groups to a wider array of participants, including publishers and advertisers, the NAI fosters an inclusive dialogue to navigate the complex landscape of digital advertising while ensuring compliance with privacy regulations.
In summary, the NAI's efforts lead to improved standards and practices across the digital advertising ecosystem, ultimately driving responsible data usage and enhancing consumer trust in the online advertising landscape.
This information is meant to be a general summary of Network Advertising Initiative. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Program Service Revenue: $3,873,674
- Gross Receipts: $3,873,674
Assets and Liabilities:
- Total Assets: $3,363,067
- Total Liabilities: $528,329
- Net Assets: $2,834,738
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MEMBERSHIP DUES
Revenue
$3,707,886
DAA REVENUE
Revenue
$108,400
NAI SUMMIT
Revenue
$57,388
Organization Details
Founding Year
1999
Phone
(571) 366-0500Principal Officer
Leigh Freund
Main Address
409 7TH STREET NW 250, WASHINGTON, DC, 20004
Website
www.networkadvertising.orgNTEE Category
Code: Z99 - Unknown
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