Overview
What is Trace Media Inc?
Trace Media Inc is a distinguished, independent, nonpartisan, and reader-supported nonprofit organization based in Brooklyn, New York. With a team of 27 dedicated individuals, they delve into investigative journalism, focusing on gun violence in the United States. In 2022, they published over 424 investigations, articles, feature stories, and briefings, covering various aspects of gun violence, such as its significant rise during the pandemic, community-led interventions, and policymakers' responses. Their journalism reached an audience of over 2.9 million readers on their website and an additional 5.5 million on the Apple News platform, with millions more reading their stories through other media outlets. They also completed impactful investigations on the sources of crime and the rise in shootings committed with converted automatic firearms, reported on mass shootings' aftermaths, and launched local reporting initiatives in Chicago and Philadelphia.
Official website here: www.thetrace.org
What are the reviews and ratings of this charity?
Rating from Charity Navigator: 92%, Four-Star out of Four Star rating.
Trace Media Inc has achieved a commendable Four-Star rating from Charity Navigator, reflecting its strong performance in accountability and finance. The charity's overall score is derived entirely from its accountability measures, indicating a commitment to transparency and responsible financial management. With a score of 92%, it demonstrates effective stewardship of resources and high standards in governance.
The organization excels in several key areas, including having an independent board comprised of 10 members, which enhances its credibility and decision-making processes. Its policies on conflict of interest, whistleblower protection, and document retention are all well-established and documented, ensuring ethical practices throughout its operations. The absence of material asset diversion and favorable ratios for program expenses and fundraising efficiency further underscore its financial health and commitment to its mission.
However, there may be room for improvement in the working capital ratio, which sits at 0.48 years. While this is not a critical limitation, it indicates that the organization could benefit from a stronger financial cushion to enhance operational stability. Overall, Trace Media Inc demonstrates a robust commitment to accountability and effective use of funds, making it a reliable choice for potential donors.
This AI summary has been generated from information found on Charity Navigator.
Is Trace Media Inc legitimate?
Trace Media Inc is a legitimate nonprofit organization registered as a 501(c)(3) entity. Trace Media Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $258,642
Professional Fundraising Fees: $141,000
Other Salaries and Wages: $1,846,502
For more financial information, click here
Official website here: www.thetrace.org
What is the mission statement of Trace Media Inc?
Trace Media Inc is a nonpartisan, reader-supported nonprofit organization dedicated to reporting on gun violence in the United States. Utilizing modern investigative reporting and audience engagement techniques, Trace Media Inc aims to expand public knowledge and promote accountability regarding an under-appreciated national issue. In 2022, the organization published over 424 investigations, news articles, feature stories, special projects, and newsletter briefings, primarily focusing on the historic surge in gun violence during the pandemic, community-led interventions, and policymakers' uneven responses to the crisis. Their coverage also included impactful investigations on the sources of crime guns and the rise in shootings committed with guns converted for automatic fire, as well as reporting on the aftermaths of mass shootings in Buffalo, NY and Uvalde, TX. The organization's journalism reached an audience of over 2.9 million readers at TheTrace.org, another 5.5 million on the Apple News platform, and millions more who read Trace stories re-published by other media outlets.
Official website here: www.thetrace.org
Who is the CEO of Trace Media Inc?
John Feinblatt is the President of Trace Media Inc.
Official website here: www.thetrace.org
What is the revenue of Trace Media Inc?
Trace Media Inc's revenue in 2022 was $3,428,782.
Official website here: www.thetrace.org
Who are the executives of Trace Media Inc and what are their salaries?
The average compensation at Trace Media Inc during 2022 was $77,968. There are 27 employees and 5 volunteers at Trace Media Inc.
Here are 11 key members and their salaries:
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- Compensation: $210,000
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- Other: $47,682
- Compensation: $190,017
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- Other: $44,944
- Compensation: $145,283
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- Other: $7,921
- Compensation: $145,096
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- Other: $30,283
- Compensation: $124,433
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- Other: $42,846
- Compensation: $122,953
- Related: $0
- Other: $17,041
Official website here: www.thetrace.org
Where can I find the form 990 for Trace Media Inc?
Trace Media Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.thetrace.org
Learn more at the official website: www.thetrace.org
Mission Statement of Trace Media Inc
Trace Media Inc, a nonpartisan, reader-supported nonprofit journalism organization, is dedicated to shedding light on the issue of gun violence in the United States. Leveraging the tools of modern investigative reporting and audience engagement, Trace Media Inc strives to enhance public understanding and foster accountability in this under-appreciated national concern. Throughout 2022, the organization published a variety of investigations, news articles, feature stories, special projects, and newsletter briefings, with a significant focus on the surge in gun violence during the pandemic, community-led interventions, and policymakers' uneven responses to the crisis. The organization's journalism reached an audience of over 2.9 million readers on its website, another 5.5 million on the Apple News platform, and millions more who read Trace stories re-published by other media outlets.
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Impact
July, 2024
Trace Media Inc's impact in 2022 was significant in shedding light on the pressing issue of gun violence in the United States. Through its publication of 424 investigations, news articles, feature stories, special projects, and newsletter briefings, Trace Media Inc brought attention to the historic increase in gun violence during the pandemic, community-led interventions, and policymakers' responses to the crisis.
The organization conducted impactful investigations on the sources of crime guns and the rise in shootings committed with guns converted for automatic fire. They also reported on the aftermaths of mass shootings in Buffalo, NY, and Uvalde, TX. Furthermore, Trace Media Inc launched a local reporting initiative with initial micro-bureaus in Chicago, IL, and Philadelphia, PA, diversifying their reach and impact.
With an engaged audience of over 2.9 million readers on their website and an additional 5.5 million on the Apple News platform, Trace Media Inc's journalism reached millions more through stories republished by other media outlets. By employing modern investigative reporting and audience engagement strategies, Trace Media Inc has played a crucial role in expanding public knowledge and accountability on gun violence, an issue of significant national importance.
This information is meant to be a general summary of Trace Media Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Program Service Revenue: $17,000
- Gross Receipts: $3,428,782
Assets and Liabilities:
- Total Assets: $1,743,238
- Total Liabilities: $140,511
- Net Assets: $1,602,727
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
LICENSING INCOME
Revenue
$17,000
Organization Details
Founding Year
2015
Phone
(212) 532-7171Principal Officer
John Feinblatt
Main Address
PO BOX 24532, BROOKLYN, NY, 11202
Website
www.thetrace.orgNTEE Category
Code: A30 - Arts
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