Overview
What is Trustworthy Accountability Group Inc?
Trustworthy Accountability Group Inc, headquartered in Washington D.C., is a prominent global initiative dedicated to combating criminal activities and enhancing trust within the digital advertising sector. As a leading organization, it focuses on eliminating fraudulent traffic, sharing threat intelligence, and promoting brand safety. By connecting industry leaders, analyzing threats, and disseminating best practices worldwide, TAG aims to maintain a sub-1% fraud rate across various regions, including Asia-Pacific and major European markets. With a team of 12 employees, TAG's mission is to foster an environment of trust and transparency in the digital advertising industry.
Official website here: www.tagtoday.net
Is Trustworthy Accountability Group Inc legitimate?
Trustworthy Accountability Group Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Trustworthy Accountability Group Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $805,595
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,586,959
For more financial information, click here
Official website here: www.tagtoday.net
What is the mission statement of Trustworthy Accountability Group Inc?
Trustworthy Accountability Group Inc (TAG) serves as a leading global initiative combating criminal activity and enhancing trust in the digital advertising industry. Its mission involves eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety. This is achieved by connecting industry leaders, analyzing threats, and disseminating best practices worldwide. The organization's efforts have resulted in a high level of confidence among ad buyers, as invalid traffic rates in TAG-certified channels remain below 1%, even in regions like Asia-Pacific and major European markets. The European fraud benchmark study showed a significant decrease in invalid traffic in TAG-certified channels over the past few years.
Official website here: www.tagtoday.net
Who is the CEO of Trustworthy Accountability Group Inc?
Robert Liodice is the Treasurer of Trustworthy Accountability Group Inc. The CEO's salary of Trustworthy Accountability Group Inc is $756,425 and their total compensation is $805,595.
Official website here: www.tagtoday.net
What is the revenue of Trustworthy Accountability Group Inc?
Trustworthy Accountability Group Inc's revenue in 2022 was $5,887,811.
Official website here: www.tagtoday.net
Who are the executives of Trustworthy Accountability Group Inc and what are their salaries?
The average compensation at Trustworthy Accountability Group Inc during 2022 was $282,713. There are 12 employees and 3 volunteers at Trustworthy Accountability Group Inc.
Here are 9 key members and their salaries (Trustworthy Accountability Group Inc's CEO's salary is $756,425 and their total compensation is $805,595):
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $756,425
- Related: $0
- Other: $49,170
- Compensation: $381,224
- Related: $0
- Other: $48,636
- Compensation: $295,911
- Related: $0
- Other: $42,046
- Compensation: $229,452
- Related: $0
- Other: $22,166
- Compensation: $251,548
- Related: $0
- Other: $35,105
- Compensation: $248,182
- Related: $0
- Other: $13,347
Official website here: www.tagtoday.net
Where can I find the form 990 for Trustworthy Accountability Group Inc?
Trustworthy Accountability Group Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.tagtoday.net
Learn more at the official website: www.tagtoday.net
Mission Statement of Trustworthy Accountability Group Inc
Trustworthy Accountability Group (TAG) is a leading global initiative that is dedicated to combatting criminal activity and enhancing trust in the digital advertising industry. Their mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety. TAG accomplishes this by connecting industry leaders, analyzing threats, and disseminating best practices worldwide. By doing so, TAG empowers advertisers to purchase digital inventory with confidence, as invalid traffic rates remain under 1% in TAG-certified channels. This commitment to eradicating fraud extends to various markets, including Asia-Pacific, where TAG's initiatives have resulted in a remarkably low 0.37% invalid traffic rate. In Europe, the TAG European Fraud Benchmark Study reported a significant 20% year-over-year decline in invalid traffic, with TAG-certified channels maintaining a sub-1% rate. This consistent dedication to combatting fraud and promoting trust in digital advertising underscores TAG's role as a driving force in the digital advertising industry.
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Impact
October, 2024
Trustworthy Accountability Group Inc significantly enhances the integrity of the digital advertising ecosystem by combating fraudulent activities and fostering trust among stakeholders. Through its Certified Against Fraud Seal Program, TAG enables ad buyers worldwide to confidently purchase inventory from TAG Certified Channels (TCC). This initiative has demonstrated impressive results, showing that invalid traffic (IVT) rates across different regions remain below 1% when multiple entities involved in a transaction hold the TAG certification.
In specific regions, the impact is particularly notable. For instance, a recent TAG Asia-Pacific Fraud Snapshot revealed an IVT rate of just 0.37% in certified channels. Meanwhile, the European market has experienced a significant decline in IVT rates, with a 20% year-over-year drop noted in a recent benchmark study. The IVT rate in TAG certified channels in Europe decreased from 0.69% to 0.55%, exemplifying the effectiveness of TAG’s initiatives over the years as it consistently maintains sub-1% IVT rates.
By connecting industry leaders, sharing threat intelligence, and promoting best practices, TAG not only fights against criminal activity but also strengthens brand safety, making a substantial impact on community improvement within the digital advertising landscape.
This information is meant to be a general summary of Trustworthy Accountability Group Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $18,679
- Program Service Revenue: $5,867,513
- Gross Receipts: $8,102,399
Assets and Liabilities:
- Total Assets: $10,041,144
- Total Liabilities: $8,072,849
- Net Assets: $1,968,295
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MEMBERSHIP DUES
Revenue
$5,867,513
Organization Details
Founding Year
2014
Phone
(212) 380-4700Principal Officer
Robert Liodice
Main Address
888 17TH ST NW 620, WASHINGTON, DC, 20006
Website
www.tagtoday.netNTEE Category
Code: S40 - Community improvement
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