Overview
What is Deep South Today?
Deep South Today is a nonprofit newsroom based in Ridgeland, Mississippi. With no paywall, it offers in-depth investigative and enterprise reporting from various parts of the state, attracting a substantial number of viewers and users. Its impactful reporting in areas such as community health, politics, education, criminal justice, workforce, and poverty has significantly influenced systemic issues, earning national attention. Deep South Today's journalistic efforts contribute to accountability among government officials, agencies, and community leaders, and it reaches out to readers through digital dissemination, social media, and live events. With a dedicated team of 39 employees, the organization's top-notch service journalism engages readers and fosters public dialogue.
Official website here: www.mississippitoday.org
What are the reviews and ratings of this charity?
Charity Navigator Rating: 99% (Four-Star out of Four Stars)
Deep South Today has received a commendable Four-Star rating from Charity Navigator, reflecting its strong performance in Accountability & Finance. With an impressive score of 99%, this nonprofit demonstrates a robust commitment to transparency and governance, as evidenced by its fully independent board and comprehensive financial oversight.
The organization excels in various financial metrics, including an outstanding fundraising efficiency ratio of $0.08, indicating low fundraising costs relative to donations received. Additionally, it has a healthy program expense ratio of 68.70%, showcasing a significant portion of its funds directed towards its mission-related activities. Their sound financial practices, including no material diversion of assets, enhance their credibility and reliability.
While the overall score is highly favorable, the evaluation is based solely on the Accountability & Finance beacon, which may limit the understanding of other critical aspects such as program effectiveness or community impact. Nonetheless, the available data presents Deep South Today as a well-managed nonprofit with a strong foundation in financial responsibility.
This AI summary has been generated from information found on Charity Navigator.
Is Deep South Today legitimate?
Deep South Today is a legitimate nonprofit organization registered as a 501(c)(3) entity. Deep South Today submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $503,927
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,500,335
For more financial information, click here
Official website here: www.mississippitoday.org
What is the mission statement of Deep South Today?
Deep South Today, a nonprofit and nonpartisan newsroom, is committed to delivering high-quality journalism through digital dissemination. The organization aims to engage its audience by providing top-notch service journalism, creating a platform for public dialogue through social media, and hosting live events where people can interact with newsmakers and reporters. Mississippi Today, the state's only fully staffed newsroom, offers in-depth investigative and enterprise reporting from various corners of the state, without a paywall for its reporting, podcasts, or data sets. The presence of Mississippi Today journalists increases accountability among elected officials, government agencies, and community leaders. Over the past year, Mississippi Today's reporting in areas such as community health, politics, education, criminal justice, workforce, and poverty has significantly impacted the state, providing insights and explanations of systemic issues and corruption that were previously unreported. In 2022, the organization had 9.5 million page views on its site, a significant increase from the previous year, and reached 4.6 million users, reflecting the impact of its newsroom and the national attention its reporting received.
Official website here: www.mississippitoday.org
Who is the CEO of Deep South Today?
Mary Margaret White is the Director of Deep South Today. The CEO's salary of Deep South Today is $120,860 and their total compensation is $135,015.
Official website here: www.mississippitoday.org
What is the revenue of Deep South Today?
Deep South Today's revenue in 2022 was $4,722,248.
Official website here: www.mississippitoday.org
Who are the executives of Deep South Today and what are their salaries?
The average compensation at Deep South Today during 2022 was $51,391. There are 39 employees and 9 volunteers at Deep South Today.
Here are 14 key members and their salaries (Deep South Today's CEO's salary is $120,860 and their total compensation is $135,015):
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- Compensation: $120,860
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- Other: $14,155
- Compensation: $106,610
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- Other: $7,896
- Compensation: $99,565
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- Other: $6,352
- Compensation: $69,270
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- Other: $3,997
- Compensation: $107,622
- Related: $0
- Other: $29,579
Official website here: www.mississippitoday.org
Where can I find the form 990 for Deep South Today?
Deep South Today's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.mississippitoday.org
Learn more at the official website: www.mississippitoday.org
Mission Statement of Deep South Today
Deep South Today, a nonprofit newsroom, is committed to delivering high-quality journalism to its audience through digital dissemination. The organization's mission is twofold. Firstly, Deep South Today aims to engage readers by providing top-notch service journalism, ensuring that its reporting is accessible and informative. Secondly, the organization creates a platform for public dialogue by utilizing social media and hosting live events where newsmakers and reporters can interact with the community. These events, which can be found on the Mississippi Today website, offer a unique opportunity for individuals to engage with the news and contribute to the conversation.
Deep South Today's journalistic efforts extend beyond digital dissemination. As the only fully staffed nonprofit, nonpartisan newsroom in Mississippi, the organization offers in-depth investigative and enterprise reporting from various corners of the state. The presence of Deep South Today journalists creates a higher level of accountability among elected officials, government agencies, and community leaders, fostering transparency and responsibility in public life.
The organization's reporting has had a significant impact, particularly in the areas of community health, politics, education, criminal justice, workforce, and poverty. Deep South Today's investigative journalism has shed light on systemic issues and corruption that have long gone unreported, providing valuable insights and explanations to its audience. In 2022, the organization saw a significant increase in its reach, with 9.5 million page views on its website and a monthly average of 386,176 users, up from 6.5 million page views and 268,000 users in 2021. Deep South Today's commitment to providing quality journalism and fostering public dialogue has earned it a substantial reader revenue of $416,389 in 2022.
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Impact
July, 2024
Deep South Today, through its journalistic efforts, has significantly influenced the state of Mississippi by providing in-depth investigative and enterprise reporting on critical issues such as community health, politics, education, criminal justice, workforce, and poverty. The organization's presence has elevated accountability among elected officials, government agencies, and community leaders, leading to a higher level of transparency in the state.
With a substantial increase in website traffic and user engagement, Deep South Today has managed to reach a broader audience and spark national attention towards Mississippi's societal challenges and achievements. The organization's commitment to engaging readers through digital dissemination, social media platforms, and live events has not only informed the public but also fostered important discussions and interactions between newsmakers and the community.
Overall, Deep South Today's impact can be seen in its ability to shed light on systemic issues, corruption, and underreported stories while actively engaging and empowering the Mississippi community to stay informed and involved in the state's development.
This information is meant to be a general summary of Deep South Today. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $33,915
- Program Service Revenue: $68,701
- Gross Receipts: $4,722,248
Assets and Liabilities:
- Total Assets: $6,732,383
- Total Liabilities: $399,298
- Net Assets: $6,333,085
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
ADVERTISING
Revenue
$68,701
Organization Details
Founding Year
2014
Phone
(601) 533-4860Principal Officer
Mary Margaret White
Main Address
750 WOODLANDS PARKWAY 100, RIDGELAND, MS, 39157
Website
www.mississippitoday.orgNTEE Category
Code: A30 - Arts
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