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Visit Pensacola Inc

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 463684826 ✦ Pensacola, FL ✦ Designated as a 501(c)(6)

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Overview

What is Visit Pensacola Inc?

Visit Pensacola Inc is a nonprofit organization situated in Pensacola, Florida, specifically at 1400 E Gregory Street. Its primary mission is to foster the shared business interests of Escambia County's tourism sector, bringing together various tourist, visitor, meeting, and convention-related entities within the county's incorporated and unincorporated areas. In the fiscal year 2021, the organization saw significant growth in tourism-related metrics, including a 24% increase in TDT collections, a 7.9% rise in average daily room rates, a 1.1% boost in visitor numbers, a 0.3% uptick in room nights, and a 4.4% surge in direct spending from tourists, resulting in a 3.9% escalation in the overall economic impact from tourists. With a workforce of 18 individuals, Visit Pensacola Inc is actively contributing to the tourism industry's growth and development in the region.


Official website here: www.visitpensacola.com

Is Visit Pensacola Inc legitimate?

Visit Pensacola Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Pensacola Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $156,678
Professional Fundraising Fees: $0
Other Salaries and Wages: $778,048

For more financial information, click here


Official website here: www.visitpensacola.com

What is the mission statement of Visit Pensacola Inc?

Visit Pensacola Inc's mission is to advocate for the shared business interests of the tourism sector in Escambia County, Florida. Their objective is to bring unity among various tourism-related entities, including visitors, tourist attractions, meeting venues, and convention organizations. The organization aims to foster a cohesive environment for the growth and development of the tourism industry in the region. In the fiscal year 2021, they witnessed notable improvements in tourism-related metrics, such as a 24% increase in TDT collections, a 7.9% rise in average daily room rates, a 1.1% surge in the number of visitors, and a 3.9% boost in the economic impact from visitors.


Official website here: www.visitpensacola.com

Who is the CEO of Visit Pensacola Inc?

Darien Schaefer is the President of Visit Pensacola Inc.


Official website here: www.visitpensacola.com

What is the revenue of Visit Pensacola Inc?

Visit Pensacola Inc's revenue in 2022 was $11,517,010.


Official website here: www.visitpensacola.com

Who are the executives of Visit Pensacola Inc and what are their salaries?

The average compensation at Visit Pensacola Inc during 2022 was $51,929. There are 18 employees at Visit Pensacola Inc.


Here are 11 key members and their salaries:


Darien Schaefer (President)
  • Compensation: $156,678
  • Related: $0
  • Other: $0
Gabe Dicianni (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jay Bhakta (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Deandra Holcomb (Chairman)
  • Compensation: $0
  • Related: $0
  • Other: $0
Cindi Mccalip (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sid Williams-Heath (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tim Carn (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Amanda Mills (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Warren Sonnen (Trustee)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rachel Gillette (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brent Lane (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.visitpensacola.com

Where can I find the form 990 for Visit Pensacola Inc?

Visit Pensacola Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.visitpensacola.com

Learn more at the official website: www.visitpensacola.com

Mission Statement of Visit Pensacola Inc

Visit Pensacola Inc, a notable organization, is dedicated to promoting the shared business interests of the tourism sector in Escambia County, Florida. Their primary goal is to foster unity among various private entities, visitors, tourism, meeting, and convention interests within the incorporated and unincorporated regions of the county. By doing so, they aim to bolster the tourism industry in Escambia County, ultimately benefiting the local economy.

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Impact




October, 2024

Visit Pensacola Inc significantly enhances the tourism landscape of Escambia County, Florida, by actively promoting and supporting the local tourism industry. In fiscal year 2021, the organization played a crucial role in driving positive metrics that reflect a robust tourism sector. Key indicators include a remarkable 24% increase in Tourist Development Tax (TDT) collections, which underscores the rising popularity of Pensacola as a destination.

The average daily room rate saw a substantial rise of 7.9%, demonstrating increased demand for accommodations, while the number of visitors grew by 1.1%. These figures suggest that Pensacola is becoming an increasingly attractive spot for travelers. Room nights increased slightly by 0.3%, and visitor spending experienced a notable increase of 4.4%, indicating that tourists are not only arriving but are also spending more during their stay.

Overall, the economic impact of tourism in the area rose by 3.9%, highlighting the critical role that Visit Pensacola Inc plays in fostering economic growth through tourism. By unifying the interests of various stakeholders in the tourism sector, the organization contributes to community improvement and the overall vitality of the local economy.




This information is meant to be a general summary of Visit Pensacola Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$11,517,010 (2022)
Expenses
$11,370,577 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Program Service Revenue: $17,377
  • Gross Receipts: $11,517,010

Assets and Liabilities:

  • Total Assets: $2,855,357
  • Total Liabilities: $1,418,491
  • Net Assets: $1,436,866

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

Event Revenue

Revenue

$17,377

Organization Details

Founding Year

2013

Principal Officer

Darien Schaefer

Main Address

1401 E Gregory Street, Pensacola, FL, 32502

NTEE Category

Code: S41 - Community improvement

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