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Los Angeles Tourism Marketing District Corporation

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 453080034 ✦ Los angeles, CA ✦ Designated as a 501(c)(6)

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Overview

What is Los Angeles Tourism Marketing District Corporation?

The Los Angeles Tourism Marketing District Corporation is a nonprofit organization located in the heart of Los Angeles, California, specifically at 633 West 5th Street Suite 1800. Their primary mission is to boost tourism and room nights in the city through the creation and execution of sales and marketing promotions. By developing and managing a Tourism Marketing District (TMD), they aim to attract more business to lodgings in Los Angeles, particularly those with fifty or more rooms. Their initiatives encompass the planning and support for self-contained hotel meetings and city-wide conventions, as well as the deployment of staff to sell the City of Los Angeles as a destination.


Official website here: www.discoverlosangeles.com/tmd

What are the reviews and ratings of this charity?

The Los Angeles Tourism Marketing District Corporation is currently not rated on Charity Navigator. The absence of a rating is due to its ineligibility for evaluation under the Accountability & Finance or Impact & Measurement beacons, since it is not a 501(c)(3) IRS registered nonprofit. Charity Navigator evaluates organizations with this specific tax-exempt status, which allows for tax-deductible contributions.

While the organization is recognized in the IRS Published Data as an independent entity, detailed financial information, such as revenue, expenses, and key personnel salaries, is not available. This lack of financial transparency contributes to the absence of a comprehensive rating on Charity Navigator and may pose a challenge for potential donors looking for in-depth financial details.

No user reviews are available on GreatNonprofits, which limits public insights into community and beneficiary experiences. Without this input, understanding the organization's impact and effectiveness in achieving its mission remains incomplete. Overall, the lack of detailed information and ratings should prompt a cautious and inquiring approach for those interested in supporting or engaging with the organization.


This AI summary has been generated from information found on Charity Navigator.

Is Los Angeles Tourism Marketing District Corporation legitimate?

Los Angeles Tourism Marketing District Corporation is a legitimate nonprofit organization registered as a 501(c)(6) entity. Los Angeles Tourism Marketing District Corporation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $0

For more financial information, click here


Official website here: www.discoverlosangeles.com/tmd

What is the mission statement of Los Angeles Tourism Marketing District Corporation?

The Los Angeles Tourism Marketing District Corporation focuses on enhancing tourism to Los Angeles by establishing and managing a Tourism Marketing District (TMD). They execute sales and marketing promotions to attract more visitors and increase room nights in TMD hotels. Through the implementation of these initiatives, they aim to stimulate growth for lodging businesses, particularly those with fifty or more rooms, and support self-contained meetings and city-wide conventions. They offer assistance in various aspects, from pre-meeting planning to on-site staffing, ensuring a successful experience for both the organizers and attendees.


Official website here: www.discoverlosangeles.com/tmd

Who is the CEO of Los Angeles Tourism Marketing District Corporation?

Javier Cano is the Chairman of Los Angeles Tourism Marketing District Corporation.


Official website here: www.discoverlosangeles.com/tmd

What is the revenue of Los Angeles Tourism Marketing District Corporation?

Los Angeles Tourism Marketing District Corporation's revenue in 2022 was $31,139,695.


Official website here: www.discoverlosangeles.com/tmd

Who are the executives of Los Angeles Tourism Marketing District Corporation and what are their salaries?

There 15 volunteers at Los Angeles Tourism Marketing District Corporation.


Here are 15 key members and their salaries:


Javier Cano (Chairman)
  • Compensation: $0
  • Related: $0
  • Other: $0
Carl Schuster (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ken Pilgrim (Director Outgoing June 2022)
  • Compensation: $0
  • Related: $0
  • Other: $0
Grant Coonley (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Peter Kwong (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Mills (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alan Rothenberg (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Rudolph (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Hart (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Reggie Dominique (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Pastor (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Phil Barnes (Director Outgoing Dec 2022)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Wilding (Incoming Director 3/1/22)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Zarrinamm (Incoming Director 3/1/22)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bonnie Kirin-Perez (Incoming Director 8/1/22)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.discoverlosangeles.com/tmd

Where can I find the form 990 for Los Angeles Tourism Marketing District Corporation?

Los Angeles Tourism Marketing District Corporation's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.discoverlosangeles.com/tmd

Learn more at the official website: www.discoverlosangeles.com/tmd

Mission Statement of Los Angeles Tourism Marketing District Corporation

The Los Angeles Tourism Marketing District Corporation, often referred to as LATMDC, is a dynamic organization dedicated to boosting tourism in Los Angeles and increasing room nights for hotels within the district. By establishing and managing a Tourism Marketing District (TMD), LATMDC implements creative sales and marketing promotions to attract more visitors to the city and encourage longer stays at TMD hotels.

To accomplish this mission, LATMDC offers a range of programs tailored to benefit lodging businesses with fifty or more rooms in Los Angeles. These initiatives include the development of new business for self-contained hotel meetings and city-wide conventions, alongside pre and post meeting support for self-contained groups. Moreover, LATMDC provides on-site staffing for group meetings and conventions, as well as sales and services staff deployment to sell the City of Los Angeles as a desirable destination. Through these efforts, LATMDC aims to enhance the tourism industry in Los Angeles, generating economic growth and job opportunities for local residents.

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Impact




October, 2024

The Los Angeles Tourism Marketing District Corporation plays a vital role in boosting tourism and enhancing the local economy. By developing and operating a Tourism Marketing District (TMD), the organization implements strategic sales and marketing promotions aimed at increasing visitor numbers to Los Angeles and generating more room nights for hotels within the district.

The TMD focuses on lodging businesses with fifty or more rooms, creating targeted programs that facilitate new business for self-contained hotel meetings and city-wide conventions. These initiatives include pre and post-meeting support, ensuring comprehensive assistance for groups before, during, and after their events. Additionally, the organization provides staffing solutions for group meetings and deploys sales and services staff dedicated to promoting Los Angeles as a premier destination for travelers and convention attendees.

Overall, the Los Angeles Tourism Marketing District Corporation fosters significant community improvement by not only promoting tourism but also supporting local hotels and the broader hospitality industry, thereby contributing to the economic vitality of the city.




This information is meant to be a general summary of Los Angeles Tourism Marketing District Corporation. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$31,139,695 (2022)
Expenses
$23,949,475 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $9,208
  • Program Service Revenue: $72,870
  • Gross Receipts: $31,139,695

Assets and Liabilities:

  • Total Assets: $26,573,985
  • Total Liabilities: $5,900,764
  • Net Assets: $20,673,221

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

COORPERATIVE PROGRAMS

Revenue

$72,870

Organization Details

Founding Year

2011

Principal Officer

Javier Cano

Main Address

633 WEST 5TH STREET SUITE 1800, Los Angeles, CA, 90071

NTEE Category

Code: S21 - Community improvement

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