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Washington Tourism Alliance

State Of Washington Tourism

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 450636440 ✦ Seattle, WA ✦ Designated as a 501(c)(6)

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Overview

What is Washington Tourism Alliance?

The Washington Tourism Alliance, a 501(C)(6) nonprofit organization based in Seattle, Washington, was established in 2011 by industry stakeholders. Its primary mission is to sustain tourism marketing and various statewide programs in Washington, fostering economic development, supporting businesses and communities, particularly rural and underserved ones. The alliance procures and manages funds for statewide destination tourism marketing activities, implementing a strategic plan and providing industry development and support. Programs include destination marketing campaigns, co-op marketing programs, travel trade development, and destination development programs that aid in recovery from the pandemic. The destination management program influences a balanced visitor volume around the state, promoting responsible travel through apps, ads, PR, travel advisories, and traveler education. The alliance has a workforce of 5 individuals.


Official website here: www.industry.stateofwatourism.com

Is Washington Tourism Alliance legitimate?

Washington Tourism Alliance is a legitimate nonprofit organization registered as a 501(c)(6) entity. Washington Tourism Alliance submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $275,530
Professional Fundraising Fees: $0
Other Salaries and Wages: $404,276

For more financial information, click here


Official website here: www.industry.stateofwatourism.com

What is the mission statement of Washington Tourism Alliance?

The Washington Tourism Alliance, established in 2011 as a 501(C)(6) organization, was formed with the sole mission to promote Washington as a tourist destination. This is achieved through various activities including advocacy, promotion, development, and sustaining destination tourism marketing for the state. The alliance procures and manages funds for statewide tourism marketing activities, implements a strategic marketing plan, and supports industry development and destination management programs. Their efforts include destination marketing campaigns, co-op marketing programs, travel publicity programs, and travel trade development programs, all aimed at boosting economic development, supporting businesses, and fostering visitation management. Additionally, they provide modest grants for technical assistance and sustainability, strategic development, and community alignment to strengthen the state's tourism industry, helping it recover from the pandemic.


Official website here: www.industry.stateofwatourism.com

Who is the CEO of Washington Tourism Alliance?

David Blandford is the Chair of Washington Tourism Alliance. The CEO's salary of Washington Tourism Alliance is $251,500 and their total compensation is $275,530.


Official website here: www.industry.stateofwatourism.com

What is the revenue of Washington Tourism Alliance?

Washington Tourism Alliance's revenue in 2022 was $8,500,672.


Official website here: www.industry.stateofwatourism.com

Who are the executives of Washington Tourism Alliance and what are their salaries?

The average compensation at Washington Tourism Alliance during 2022 was $135,961. There are 5 employees and 19 volunteers at Washington Tourism Alliance.


Here are 19 key members and their salaries (Washington Tourism Alliance's CEO's salary is $251,500 and their total compensation is $275,530):


Ron Peck (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Meg Winchester (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Julie Eisenhauer (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Skip Thompson (Corp. Sector Rep, Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Andi Day (Immediate Past Chair, Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bridget Baeth (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Krista Bentley (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Heather Bradshaw (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Megan Ching (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tommy Farris (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Guy Glaeser (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dipra Jha (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Mcgree (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Teresa Taylor (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sandy Ward (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Leslie Womack (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Blandford (Ceo)
  • Compensation: $251,500
  • Related: $0
  • Other: $24,030
Mike Moe (Dir. Of Tourism & Strat. Partnership)
  • Compensation: $126,500
  • Related: $0
  • Other: $19,060
Michelle Thana (Director Of Marketing)
  • Compensation: $123,260
  • Related: $0
  • Other: $21,348


Official website here: www.industry.stateofwatourism.com

Where can I find the form 990 for Washington Tourism Alliance?

Washington Tourism Alliance's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.industry.stateofwatourism.com

Learn more at the official website: www.industry.stateofwatourism.com

Mission Statement of Washington Tourism Alliance

The Washington Tourism Alliance, established in 2011, is a 501(c)(6) not-for-profit organization with a primary mission to market Washington State as a tourist destination. This mission is achieved through various activities, including advocating, promoting, developing, and sustaining destination tourism marketing for the state. The alliance's activities aim to generate economic development, bolster industry businesses and communities, with a focus on rural and underserved communities.

To accomplish this mission, the Washington Tourism Alliance procures and administers funds for statewide destination tourism marketing activities. They implement a strategic statewide destination marketing plan and provide industry development and support, as well as destination management programs. These programs include destination marketing campaigns involving advertising, social media, and promotions, co-op marketing programs for the tourism industry, a travel publicity program to stimulate positive travel coverage, and a travel trade development program to expand tour products in domestic and international markets.

Furthermore, the Washington Tourism Alliance has a destination development program that aims to strengthen the state tourism industry, including modest grants for technical assistance and sustainability, strategic development, community alignment, and resource development sessions. Lastly, the destination management program influences a beneficial balance of visitor volumes around the state through a recreational usage app, modest ads, public relations, travel advisories, and traveler education on the importance of responsible travel.

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Impact




October, 2024

The Washington Tourism Alliance significantly impacts the state's economy and communities through its focused efforts on destination tourism marketing. By advocating for and promoting Washington's diverse attractions, the organization helps increase visitor numbers, which in turn supports local businesses and economies, particularly in rural and underserved areas.

Since its establishment in 2011 following the closure of the state-run tourism office, the Alliance has implemented strategic marketing plans that include a range of promotional activities—such as advertising campaigns, social media outreach, and co-op marketing programs. These initiatives not only draw attention to Washington's unique offerings but also create cooperative opportunities for local tourism businesses to thrive.

Additionally, the Alliance plays a crucial role in stimulating both domestic and international travel through its travel trade development program. By hosting promotional events and client visits, it enhances the visibility of Washington's travel products and experiences. Furthermore, it aids in recovery and growth by providing modest grants for technical assistance and resource development, ensuring that the tourism industry can adapt and succeed post-pandemic.

The Destination Management Program further cultivates a responsible and balanced visitor experience across the state, guiding travelers through educational resources and travel advisories. This holistic approach not only fosters economic development but also promotes sustainable tourism practices that benefit both visitors and local communities.




This information is meant to be a general summary of Washington Tourism Alliance. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$8,500,672 (2022)
Expenses
$9,136,590 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Program Service Revenue: $172,839
  • Gross Receipts: $8,500,672

Assets and Liabilities:

  • Total Assets: $3,430,467
  • Total Liabilities: $467,363
  • Net Assets: $2,963,104

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

EVENT & CONFERENCE

Revenue

$163,915

TRAVEL TRADE

Revenue

$4,736

CO-OP RESEARCH

Revenue

$4,188

Organization Details

Founding Year

2011

Principal Officer

David Blandford

Main Address

PO BOX 16612, SEATTLE, WA, 98116

NTEE Category

Code: S41 - Community improvement

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