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Latin American Multichannel Advertising Council Inc

Latin American Media Advertising Council

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 431989548 ✦ Coral gables, FL ✦ Designated as a 501(c)(6)

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Overview

What is Latin American Multichannel Advertising Council Inc?

Latin American Multichannel Advertising Council Inc, also known as Latin American Media Advertising Council, is a nonprofit organization based in Coral Gables, Florida. With a team of three individuals, its primary mission is to generate research information and insights about the benefits of advertising in cable television. This data aids advertisers and their agencies in making informed decisions. Additionally, the council assists its 35 member networks in tracking overall advertising investment, enabling them to evaluate their performance. To disseminate this information, LAMAC conducts seminars, workshops, and distributes newsletters. Its ultimate goal is to drive and promote the development of multimedia audience measurement solutions in Latin America, focusing on data, research, insights, and advanced advertising solutions.


Official website here: www.lamac.org

Is Latin American Multichannel Advertising Council Inc legitimate?

Latin American Multichannel Advertising Council Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Latin American Multichannel Advertising Council Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $291,255
Professional Fundraising Fees: $0
Other Salaries and Wages: $56,391

For more financial information, click here


Official website here: www.lamac.org

What is the mission statement of Latin American Multichannel Advertising Council Inc?

The Latin American Multichannel Advertising Council Inc's primary mission is to generate research and insights, benefiting advertisers and their agencies, to better comprehend the advantages of advertising in cable television. Additionally, the organization assists its 35 member networks in tracking the overall advertising investment. This data is utilized to evaluate the performance of the membership group. The organization's mission extends further to drive and promote the development of multifaceted audience measurement solutions and technology in Latin America, focusing on data, research, insights, and advanced advertising solutions. LAMAC has been successful in aiding members with funding various joint industry research initiatives. They have also implemented a communications program to disseminate this information through seminars, workshops, and newsletters.


Official website here: www.lamac.org

Who is the CEO of Latin American Multichannel Advertising Council Inc?

Enrique R Martinez is the Director of Latin American Multichannel Advertising Council Inc.


Official website here: www.lamac.org

What is the revenue of Latin American Multichannel Advertising Council Inc?

Latin American Multichannel Advertising Council Inc's revenue in 2022 was $740,072.


Official website here: www.lamac.org

Who are the executives of Latin American Multichannel Advertising Council Inc and what are their salaries?

The average compensation at Latin American Multichannel Advertising Council Inc during 2022 was $115,882. There are 3 employees at Latin American Multichannel Advertising Council Inc.


Here are 11 key members and their salaries:


Enrique Cusco (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Fernando Medin (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eduardo Ruiz (Secretary, Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gus O'Brien (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Hector Costa (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Enrique R Martinez (Chairman, President)
  • Compensation: $120,000
  • Related: $0
  • Other: $0
John Rossiter (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jesus Baron (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bryan Schiller Resigned 1222 (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Felipe Destefani Resigned 0922 (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Frida Alvarez (Director Of Analytics & Insight)
  • Compensation: $171,255
  • Related: $0
  • Other: $0


Official website here: www.lamac.org

Where can I find the form 990 for Latin American Multichannel Advertising Council Inc?

Latin American Multichannel Advertising Council Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.lamac.org

Learn more at the official website: www.lamac.org

Mission Statement of Latin American Multichannel Advertising Council Inc

Latin American Multichannel Advertising Council Inc, often referred to as LAMAC, focuses on driving and promoting the advancement of multichannel audience measurement solutions and technology in Latin America. Their primary mission revolves around harnessing data, research, insights, and advanced advertising solutions. In simpler terms, LAMAC aims to equip advertisers and their agencies with valuable information about the benefits of advertising on cable television. This data is crucial in assessing the performance of their membership group.

To achieve their objectives, LAMAC has been instrumental in funding a series of joint industry research initiatives. These initiatives provide advertisers with a deeper understanding of their audience, enabling them to make more informed decisions. LAMAC also employs a communication program to disseminate this information. They do this through seminars, workshops, and newsletters, ensuring that their members stay updated on the latest trends and developments in the field. By fostering collaboration and knowledge sharing, LAMAC empowers its members to make the most of their advertising investments.

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Impact




October, 2024

The Latin American Multichannel Advertising Council Inc (LAMAC) plays a pivotal role in enhancing the effectiveness and understanding of advertising in the Latin American cable television landscape. By generating research information and insights, LAMAC helps advertisers and their agencies recognize the benefits of investing in cable advertising.

Through its commitment to conducting joint industry research initiatives, LAMAC provides its 35 member networks with essential data, allowing for the tracking of advertising investments and performance evaluation. This wealth of information is crucial for creating informed strategies that enhance advertising effectiveness.

Moreover, LAMAC actively promotes the development of multiplatform audience measurement solutions, ensuring that its members stay relevant in an evolving media landscape. Its efforts in disseminating research findings through seminars, workshops, and newsletters foster a knowledgeable community that can leverage advanced advertising solutions. The council’s initiatives ultimately drive growth and innovation within the advertising sector in Latin America, benefiting both advertisers and consumers.




This information is meant to be a general summary of Latin American Multichannel Advertising Council Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$740,072 (2022)
Expenses
$765,745 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $2,467
  • Gross Receipts: $740,072

Assets and Liabilities:

  • Total Assets: $444,655
  • Total Liabilities: $74,414
  • Net Assets: $370,241

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Organization Details

Founding Year

2003

Principal Officer

Enrique R Martinez

Main Address

1825 PONCE DE LEON 218, CORAL GABLES, FL, 33134

NTEE Category

Code: S40 - Community improvement

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