Overview
What is Localogy Inc?
Localogy Inc, based in Sterling Heights, Michigan, serves as an industry association for media companies, agencies, and technology providers. Its primary focus is to assist businesses in marketing to local consumers. Through its programs, Rates & Data and Elite, Localogy provides members with essential information, such as advertising rates, coverage, and maps, while facilitating the transmission of national advertising order data. With a user base in the US, Canada, and Mexico, Localogy conducts training classes and promotes the use of local media, including print, electronic directories, search engines, social media, and mobile advertising. The association ensures appropriate standards of conduct and encourages uniform practices in the creation and sale of local media. With a team of 9 employees, Localogy plays a crucial role in supporting the local media industry.
Official website here: www.localogy.com
Is Localogy Inc legitimate?
Localogy Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Localogy Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $727,301
Professional Fundraising Fees: $0
Other Salaries and Wages: $436,911
For more financial information, click here
Official website here: www.localogy.com
What is the mission statement of Localogy Inc?
Localogy Inc, as an industry association, aims to collect information from its members and third parties. This data is then analyzed and provided to members of the local media industry to aid in the conduct of their businesses. The association also represents the interests of the local media industry before various governmental and non-governmental organizations. In addition, Localogy Inc conducts and supports training programs for its members, organizes meetings, conferences, and trade shows, and promotes the use of local media such as printed directories, search engines, social media, and mobile advertising. They also offer co-op advertising information, national sales services, and other programs that facilitate the use of local media. The association encourages appropriate standards of conduct and uniform practices in the creation and sale of local media and certifies competence in the development, marketing, and sale of local media.
Official website here: www.localogy.com
What is the revenue of Localogy Inc?
Localogy Inc's revenue in 2023 was $2,303,892.
Official website here: www.localogy.com
Who are the executives of Localogy Inc and what are their salaries?
The average compensation at Localogy Inc during 2023 was $129,357. There are 9 employees at Localogy Inc.
Here are 12 key members and their salaries:
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- Other: $16,837
Official website here: www.localogy.com
Where can I find the form 990 for Localogy Inc?
Localogy Inc's most recent form 990 was submitted in 2023 and can be accessed here.
Official website here: www.localogy.com
Learn more at the official website: www.localogy.com
Mission Statement of Localogy Inc
Localogy Inc, an industry association, serves as a platform for media companies, agencies, and technology providers who are committed to helping businesses market to local consumers. Their mission is multifaceted and aims to acquire valuable information from both their members and third parties. This data is then analyzed and shared with members of the local media industry, thereby aiding them in the effective conduct of their businesses.
In addition to data analysis, Localogy Inc represents the interests of the local media industry before federal, state, and local legislative and administrative bodies, as well as non-governmental organizations. They advocate on behalf of their members, ensuring their needs and interests are taken into account in policy-making processes.
Furthermore, Localogy Inc conducts and supports training programs for its members, providing them with the necessary skills and knowledge to excel in their respective fields. They also organize meetings, conferences, trade shows, and similar activities, fostering a sense of community and collaboration among their members.
Localogy Inc promotes the use of local media, including printed and electronic directories, search engines, social media, and mobile advertising. They provide co-op advertising information, national sales services, and other programs and services that facilitate the use of local media, thereby benefiting both advertisers and consumers.
The organization also encourages appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media. Lastly, Localogy Inc certifies competence in the development, marketing, and sale of local media, ensuring that their members are equipped with the latest industry standards and best practices.
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Impact
October, 2024
Localogy Inc significantly impacts the local media industry by serving as a central hub for media companies, agencies, and technology providers focused on marketing to local consumers. By managing crucial systems like the National Order Processing Systems and providing access to extensive advertising rates and data, Localogy facilitates seamless communication and transactions between certified marketing representatives (CMRs) and local media publishers.
Their Rates & Data platform grants users access to essential information on approximately 5,000 directories, improving transparency and efficiency in advertising. Meanwhile, the ELITE system streamlines the transfer of national advertising order data, enhancing productivity for both members and non-members.
Localogy also plays a vital role in the education and training of industry professionals through workshops and conferences, helping members stay abreast of industry standards and best practices. By advocating for the local media sector in discussions with governmental bodies, Localogy ensures that the interests of local media companies are represented and considered in policy-making.
Through its promotion of local media platforms—ranging from print directories to digital advertising and social media—Localogy encourages businesses to engage with local consumers more effectively, thereby fostering community improvement and enhancing the reach of local advertisers.
This information is meant to be a general summary of Localogy Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2023.
- Investment Income: $71,332
- Program Service Revenue: $2,176,742
- Gross Receipts: $2,303,892
Assets and Liabilities:
- Total Assets: $3,400,412
- Total Liabilities: $294,896
- Net Assets: $3,105,516
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
NATIONAL ORDER PROCESS
Revenue
$719,672
SALES DEVELOPMENT PROG
Revenue
$679,755
MEMBERSHIP DUES
Revenue
$522,850
INDUSTRY CONFERENCE
Revenue
$254,465
Organization Details
Founding Year
1975
Principal Officer
Bill Dinan
Website
www.localogy.comNTEE Category
Code: S41 - Community improvement
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