Overview
What is Convention & Visitors Bureau Of Greater Kansas City?
The Convention & Visitors Bureau of Greater Kansas City, also known as Visit KC, is a nonprofit organization based in Kansas City, Missouri. Their mission is to generate excitement and interest for the greater Kansas City area on a global scale. They accomplish this through effective sales and marketing strategies that attract tourists and conventions to the city. In 2022, these efforts resulted in over 528 million customer impressions through various marketing tactics, reaching 23 media markets in thirteen states. Visit KC's leisure marketing campaign alone contributed to 507,000 incremental room nights, 194,000 incremental trips, and $152 million in incremental revenue. The organization's website, VisitKC.com, recorded 3.7 million site visits, and social media tactics added an additional 711 million impressions. Furthermore, the KC Film Office supported 130 new film productions with an economic impact of $16.8 million. The tourism industry in the region supports approximately 41,000 jobs, accounting for 1 in 23 jobs, and generates $1.8 billion in wages.
Official website here: www.visitkc.com
What are the reviews and ratings of this charity?
Convention & Visitors Bureau of Greater Kansas City is currently not rated by Charity Navigator. This is because Charity Navigator ratings require organizations to be registered as a 501(c)(3) nonprofit with the IRS, which this organization is not. The absence of a rating does not imply any positive or negative aspects but simply reflects its ineligibility under the current evaluative criteria.
While the organization has not been subjected to Charity Navigator's Accountability & Finance or Impact & Measurement methodologies, this is primarily due to its different nonprofit status. Charity Navigator evaluations typically require detailed analysis within specific operational frameworks, none of which apply to this Bureau due to its classification.
Without any user reviews from GreatNonprofits, public sentiment, additional insights, or personal experiences related to the organization are unavailable. Therefore, current data primarily focuses on the absence of traditional evaluative metrics due to the unique status of the Bureau.
This AI summary has been generated from information found on Charity Navigator.
Is Convention & Visitors Bureau Of Greater Kansas City legitimate?
Convention & Visitors Bureau Of Greater Kansas City is a legitimate nonprofit organization registered as a 501(c)(6) entity. Convention & Visitors Bureau Of Greater Kansas City submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $628,883
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,469,710
For more financial information, click here
Official website here: www.visitkc.com
What is the mission statement of Convention & Visitors Bureau Of Greater Kansas City?
The Convention & Visitors Bureau of Greater Kansas City works to ignite global enthusiasm for Kansas City. They achieve this goal through marketing and sales initiatives, attracting tourists and conventions to the area. In 2022, their efforts brought about 528 million customer impressions through various marketing tactics, reaching 23 media markets in 13 states. The leisure marketing campaign yielded 507,000 additional room nights, 194,000 trips, and $152 million in incremental revenue. The bureau's website and social media tactics generated an additional 711 million impressions. The economic impact of their efforts is significant, with 41,000 jobs in the region being sustained by tourism and contributing $1.8 billion in wages.
Official website here: www.visitkc.com
Who is the CEO of Convention & Visitors Bureau Of Greater Kansas City?
Cindy Circo is the Principal Officer of Convention & Visitors Bureau Of Greater Kansas City. The CEO's salary of Convention & Visitors Bureau Of Greater Kansas City is $272,200 and their total compensation is $278,908.
Official website here: www.visitkc.com
What is the revenue of Convention & Visitors Bureau Of Greater Kansas City?
Convention & Visitors Bureau Of Greater Kansas City's revenue in 2022 was $13,763,323.
Official website here: www.visitkc.com
Who are the executives of Convention & Visitors Bureau Of Greater Kansas City and what are their salaries?
The average compensation at Convention & Visitors Bureau Of Greater Kansas City during 2022 was $86,072. There are 36 employees at Convention & Visitors Bureau Of Greater Kansas City.
Here are 31 key members and their salaries (Convention & Visitors Bureau Of Greater Kansas City's CEO's salary is $272,200 and their total compensation is $278,908):
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- Compensation: $272,200
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- Compensation: $129,568
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- Compensation: $104,426
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- Other: $13,477
Official website here: www.visitkc.com
Where can I find the form 990 for Convention & Visitors Bureau Of Greater Kansas City?
Convention & Visitors Bureau Of Greater Kansas City's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitkc.com
Learn more at the official website: www.visitkc.com
Mission Statement of Convention & Visitors Bureau Of Greater Kansas City
The Convention & Visitors Bureau of Greater Kansas City, a dynamic organization, is dedicated to generating global passion for Kansas City. Through effective sales and marketing strategies, it attracts visitors and conventions to the city, bringing significant economic benefits.
In 2022, Visit KC, the marketing arm of the bureau, reached an impressive 528 million customer impressions across 13 states, impacting 23 media markets. This successful outreach led to 507,000 incremental room nights, 194,000 additional trips, and a substantial $152 million in incremental revenue for the region. The bureau's online presence further expanded, with 3.7 million site visits to VisitKC.com. Social media tactics added an additional 711 million impressions, showcasing the city's vibrant offerings.
Beyond driving tourism, the bureau's KC Film Office supported 130 new film productions, contributing an economic impact of $16.8 million. The organization's efforts sustain 41,000 jobs in the region, one in every 23, with a combined $1.8 billion in wages. By marketing Greater Kansas City's attractions, the Convention & Visitors Bureau plays a crucial role in fueling the local economy and enhancing the community's visibility.
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Impact
October, 2024
The Convention & Visitors Bureau of Greater Kansas City plays a pivotal role in enhancing the region's economic landscape through strategic tourism promotion. In 2022, their marketing initiatives resulted in over 528 million customer impressions across 23 media markets in 13 states. Their leisure marketing campaign successfully generated 507,000 additional room nights and 194,000 incremental trips, translating to an impressive $152 million in added revenue for the area.
The bureau’s online presence is robust, with the website, VisitKC.com, attracting 3.7 million visits. Their social media efforts also significantly amplified their reach, yielding an additional 711 million impressions. Furthermore, the Kansas City Film Office, a branch of their operations, supported 130 new film productions, contributing an estimated $16.8 million to the local economy.
Tourism’s impact on the region is substantial, sustaining approximately 41,000 jobs—about 1 in 23 jobs in the area—which support $1.8 billion in wages. Through these efforts, the Convention & Visitors Bureau cultivates a global enthusiasm for Kansas City, driving economic growth and community improvement.
This information is meant to be a general summary of Convention & Visitors Bureau Of Greater Kansas City. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $33,743
- Program Service Revenue: $12,511,964
- Gross Receipts: $13,763,323
Assets and Liabilities:
- Total Assets: $15,194,083
- Total Liabilities: $6,051,314
- Net Assets: $9,142,769
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
GOVERNMENT CONTRACTS
Revenue
$11,134,716
HOTEL PROGRAM SERVICE REVENUE
Revenue
$512,297
SPONSORSHIPS
Revenue
$444,932
EVENT HOSTING
Revenue
$148,466
CONVENTION SERVICES HOUSING
Revenue
$129,842
Organization Details
Founding Year
1966
Phone
(816) 691-3800Principal Officer
Cindy Circo
Main Address
1475 WALNUT STREET SUITE 202, KANSAS CITY, MO, 64106
Website
www.visitkc.comNTEE Category
Code: S33 - Community improvement
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