Greater Madison Convention & Visitors Bureau Inc

Destination Madison

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 391174876 ✦ Madison, WI ✦ Designated as a 501(c)(6)

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Overview

What is Greater Madison Convention & Visitors Bureau Inc?

Greater Madison Convention & Visitors Bureau Inc, also known as Destination Madison, is a nonprofit organization situated in Madison, Wisconsin. Their primary mission is to promote the Greater Madison area as a convention and tourist destination. To accomplish this, they provide services tailored to meeting planners, including delegate housing, program planning assistance, and the provision of meeting supplies. Their activities aim to inspire a love for Madison, resulting in increased visitor traffic and the generation of maximum visitor dollars for the city and Dane County. The organization employs 37 individuals, contributing significantly to the tourism industry in the area.


Official website here: www.visitmadison.com

Is Greater Madison Convention & Visitors Bureau Inc legitimate?

Greater Madison Convention & Visitors Bureau Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Greater Madison Convention & Visitors Bureau Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $282,984
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,903,911

For more financial information, click here


Official website here: www.visitmadison.com

What is the mission statement of Greater Madison Convention & Visitors Bureau Inc?

The Greater Madison Convention & Visitors Bureau Inc's mission is centered around promoting the Greater Madison area as a convention and tourist destination. They strive to achieve this by guiding and driving the local tourism industry in strategic and dynamic activities. By successfully fulfilling this mission, they aim to garner support and attract optimal levels of visitor traffic, ultimately maximizing visitor spending in Madison and Dane County. Their daily operations are guided by a vision that positions Madison as a welcoming destination for all.


Official website here: www.visitmadison.com

Who is the CEO of Greater Madison Convention & Visitors Bureau Inc?

Ellie Westman Chin is the Immediate Past Chair of Greater Madison Convention & Visitors Bureau Inc. The CEO's salary of Greater Madison Convention & Visitors Bureau Inc is $254,063 and their total compensation is $282,984.


Official website here: www.visitmadison.com

What is the revenue of Greater Madison Convention & Visitors Bureau Inc?

Greater Madison Convention & Visitors Bureau Inc's revenue in 2022 was $6,133,257.


Official website here: www.visitmadison.com

Who are the executives of Greater Madison Convention & Visitors Bureau Inc and what are their salaries?

The average compensation at Greater Madison Convention & Visitors Bureau Inc during 2022 was $59,105. There are 37 employees and 27 volunteers at Greater Madison Convention & Visitors Bureau Inc.


Here are 30 key members and their salaries (Greater Madison Convention & Visitors Bureau Inc's CEO's salary is $254,063 and their total compensation is $282,984):


Greg Frank (Immediate Past Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rob Crain (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jane Clark (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Zanoni (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brewer Stouffer (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Turina Bakken (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sheri Carter (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Clear (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Baltazar De Anda Santana (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Thomas Dott (Director (Thru Mar 2022))
  • Compensation: $0
  • Related: $0
  • Other: $0
Chuck Erickson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jason Fields (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Leila Godkin (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jeff Haupt (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Charles Hoslet (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Laura Cullen Huibregtse (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Angela Kinderman (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tyler Leeper (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joe Loehnis (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sandy Morales (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joel Plant (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eric Rottier (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Judd Schemmel (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marc Sherry (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shelia Stubbs (Director (Thru Mar 2022))
  • Compensation: $0
  • Related: $0
  • Other: $0
Missy Tracy (Director(Thru Dec 2022))
  • Compensation: $0
  • Related: $0
  • Other: $0
Noble Wray (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ellie Westman Chin (President & Ceo)
  • Compensation: $254,063
  • Related: $0
  • Other: $28,921
Kate Dale (Vp Of Marketing & Brand Strategy)
  • Compensation: $126,321
  • Related: $0
  • Other: $23,619
Jamie Patrick (Vp Of Sales, Sports & Services)
  • Compensation: $143,325
  • Related: $0
  • Other: $33,002


Official website here: www.visitmadison.com

Where can I find the form 990 for Greater Madison Convention & Visitors Bureau Inc?

Greater Madison Convention & Visitors Bureau Inc's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.visitmadison.com

Learn more at the official website: www.visitmadison.com

Mission Statement of Greater Madison Convention & Visitors Bureau Inc

Greater Madison Convention & Visitors Bureau Inc's mission is centered around promoting the Greater Madison area as a compelling destination for conventions and tourism. Their objective is to guide and drive the local tourism industry in strategic and dynamic activities. By successfully executing this mission, they aim to garner support for their efforts and boost visitor traffic to optimal levels, ultimately maximizing visitor expenditure in Madison and Dane County. This mission is encapsulated in their vision for the destination, their partnerships, and their organizational team. They envision Madison as a welcoming place for all, fostering a sense of love and appreciation for the area.

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Impact




October, 2024

Greater Madison Convention & Visitors Bureau Inc. significantly impacts the local economy and community by promoting the Greater Madison area as a premier destination for conventions and tourism. The organization provides essential services to meeting planners and conventions, including delegate housing, program planning assistance, and the provision of meeting supplies.

By enhancing the overall visitor experience and facilitating successful events, they contribute to increased visitor traffic, which generates substantial economic activity for Madison and Dane County. This influx of visitors not only supports local businesses but also fosters community engagement and improvement. Their strategic initiatives and dedication to showcasing Madison create a vibrant atmosphere, ensuring that the city remains an appealing destination for all. Ultimately, their efforts help instill a love for Madison, making it a welcoming place for both residents and visitors alike.




This information is meant to be a general summary of Greater Madison Convention & Visitors Bureau Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$6,133,257 (2022)
Expenses
$6,609,622 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: -$46,244
  • Program Service Revenue: $5,010,182
  • Gross Receipts: $6,511,121

Assets and Liabilities:

  • Total Assets: $10,029,762
  • Total Liabilities: $1,982,916
  • Net Assets: $8,046,846

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

CONTRACT REVENUE

Revenue

$4,584,641

PARTNERSHIP DUES

Revenue

$203,491

Organization Details

Founding Year

1972

Principal Officer

Ellie Westman Chin

Main Address

22 EAST MIFFLIN STREET, MADISON, WI, 53703

NTEE Category

Code: S33 - Community improvement

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