Cherry Marketing Institute Inc

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 382814494 ✦ East lansing, MI ✦ Designated as a 501(c)(6)

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Overview

What is Cherry Marketing Institute Inc?

Cherry Marketing Institute Inc, located in DeWitt, Michigan, is a nonprofit organization primarily focused on promoting the cherry industry. They have conducted market promotion programs, establishing an export market for cherries, benefiting around 416 cherry growers. The institute's mission is multifaceted, encompassing the promotion of cherry sales in domestic and foreign markets through innovative marketing techniques and new product research. Additionally, they aim to increase cherry consumption by creating applications and products, thereby boosting the cherry industry as a whole. The organization currently employs a team of 9 individuals.


Official website here: www.usacherries.com

Is Cherry Marketing Institute Inc legitimate?

Cherry Marketing Institute Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Cherry Marketing Institute Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $271,742
Professional Fundraising Fees: $0
Other Salaries and Wages: $24,024

For more financial information, click here


Official website here: www.usacherries.com

What is the mission statement of Cherry Marketing Institute Inc?

The Cherry Marketing Institute Inc's mission is centered around promoting the cherry industry. This is achieved through various strategies. They aim to increase the sale of cherries and cherry products in both domestic and international markets by utilizing innovative consumer-oriented marketing techniques and conducting new product research. Furthermore, they work on creating applications and products that encourage the consumption of cherries and cherry products. The institute is proactive in taking necessary actions to boost and enhance the cherry industry overall.


Official website here: www.usacherries.com

What is the revenue of Cherry Marketing Institute Inc?

Cherry Marketing Institute Inc's revenue in 2024 was $1,384,973.


Official website here: www.usacherries.com

Who are the executives of Cherry Marketing Institute Inc and what are their salaries?

The average compensation at Cherry Marketing Institute Inc during 2024 was $98,589. There are 3 employees and 8 volunteers at Cherry Marketing Institute Inc.

Here are 9 key members and their salaries:


Greg Shooks (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mark Schilling (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Daryl Peterson (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Emily Miezio (Director/Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Melanie Laperriere (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Terry Sorenson (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Josh Mcmullin (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brian Altonen (Chair (Ended 3/24))
  • Compensation: $0
  • Related: $0
  • Other: $0
Julie Gordon (President (Ended 2/2024))
  • Compensation: $161,324
  • Related: $0
  • Other: $26,700


Official website here: www.usacherries.com

Where can I find the form 990 for Cherry Marketing Institute Inc?

Cherry Marketing Institute Inc's most recent form 990 was submitted in 2024 and can be accessed here.


Official website here: www.usacherries.com

Learn more at the official website: www.usacherries.com

Mission Statement of Cherry Marketing Institute Inc

The Cherry Marketing Institute Inc, with a focus on promoting the cherry industry, undertakes several initiatives. Its primary mission is to boost the sales of cherries and cherry products in both domestic and international markets. To achieve this, the organization employs innovative consumer-oriented marketing strategies and conducts new product research. By creating applications and products that increase cherry consumption, Cherry Marketing Institute Inc aims to enhance the cherry industry as a whole. The institution is committed to taking all necessary actions to promote and strengthen the cherry industry.

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Impact




October, 2024

Cherry Marketing Institute Inc significantly enhances the cherry industry by implementing targeted marketing programs aimed at increasing sales of cherries and cherry products in both domestic and international markets. Through innovative consumer-oriented marketing techniques and ongoing product research, the Institute fosters the development of new applications and products that elevate cherry consumption.

By establishing export markets specifically for cherries, the organization has positively impacted approximately 416 growers, facilitating increased revenue opportunities and promoting the overall viability of the cherry farming sector. Their efforts not only aim to boost consumer awareness and preference for cherries but also to strengthen the industry’s economic landscape by ensuring a consistent demand for these products.




This information is meant to be a general summary of Cherry Marketing Institute Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$1,384,973 (2024)
Expenses
$1,307,827 (2024)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2024.

  • Investment Income: $11,657
  • Program Service Revenue: $788,665
  • Gross Receipts: $1,403,747

Assets and Liabilities:

  • Total Assets: $1,708,036
  • Total Liabilities: $156,344
  • Net Assets: $1,551,692

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

MCC SERVICE CONTRACT

Revenue

$773,040

CIAB MARKETING PROGRAM

Revenue

$15,625

Organization Details

Founding Year

1988

Principal Officer

Julie Gordon

NTEE Category

Code: K03 - Food

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