Overview
What is Tc Convention & Visitors Bureau?
Tc Convention & Visitors Bureau, also known as Traverse City Tourism, is a nonprofit organization situated in Traverse City, Michigan. Their primary mission is to promote, protect, and enhance the Traverse City region, aiming to establish it as a renowned, four-season destination. They focus on the leisure travel market, understanding that this segment also drives group demand. Their target audiences vary based on the time of year, events, and attractions. Throughout the year, they target market segments aligned with their values and showing a propensity to convert. Their promotional themes often revolve around agriculture, culinary and wine/craft beverage offerings, outdoor recreation, events, golf, and Sleeping Bear Dunes. They also focus on shopping, entertainment, casinos, and more. Collaborative marketing partnerships with regional partners help build awareness of shared regional assets among targeted interest groups. Their success is measured by the long-term impact on the destination's economy and by evaluating near-term accomplishments reaching targeted audiences with their campaigns. They use tools like Google Analytics, Smith Travel Research, Airdna, and other research tools to track their marketing efforts and conversion. During off-peak times, they proactively attract meetings and events, contributing to industry sustainability. They engage in data analysis, monitor visitor numbers, and solicit feedback from members to assess effectiveness.
Official website here: www.traversecity.com
Is Tc Convention & Visitors Bureau legitimate?
Tc Convention & Visitors Bureau is a legitimate nonprofit organization registered as a 501(c)(6) entity. Tc Convention & Visitors Bureau submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
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Other Salaries and Wages: $1,251,960
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Official website here: www.traversecity.com
What is the mission statement of Tc Convention & Visitors Bureau?
The Tc Convention & Visitors Bureau's mission is to promote, protect, and enhance the reputation of a specific destination, aiming to establish it as a premier, four-season travel location. Their primary marketing efforts target the leisure travel market, focusing on various themes such as agriculture, outdoor recreation, events, golf, and sleep bear dunes. They collaborate with regional partners and national organizations to build awareness of common assets among targeted interest groups. The bureau also supports conferences, meetings, and group travel, aiming to attract events during off-peak times to ensure industry sustainability. Their success is measured by the long-term impact on the destination's economy and reaching targeted audiences with their campaigns. They track their marketing efforts using various tools, including Google Analytics and Smith Travel Research.
Official website here: www.traversecity.com
Who is the CEO of Tc Convention & Visitors Bureau?
Matthew Bryant is the Chair of Tc Convention & Visitors Bureau.
Official website here: www.traversecity.com
What is the revenue of Tc Convention & Visitors Bureau?
Tc Convention & Visitors Bureau's revenue in 2022 was $9,459,877.
Official website here: www.traversecity.com
Who are the executives of Tc Convention & Visitors Bureau and what are their salaries?
The average compensation at Tc Convention & Visitors Bureau during 2022 was $54,433. There are 23 employees at Tc Convention & Visitors Bureau.
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Official website here: www.traversecity.com
Where can I find the form 990 for Tc Convention & Visitors Bureau?
Tc Convention & Visitors Bureau's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.traversecity.com
Learn more at the official website: www.traversecity.com
Mission Statement of Tc Convention & Visitors Bureau
The Tc Convention & Visitors Bureau, in its mission, strives to promote, protect, and enhance the appeal of the Traverse City region, positioning it as a renowned, four-season destination. This nonprofit organization focuses its marketing efforts primarily on the leisure travel market, understanding that leisure travel also drives group demand. The target audience varies depending on the time of year, themes, events, and attractions, with frequent themes such as agriculture, culinary and wine offerings, outdoor recreation, events, golf, and Sleeping Bear Dunes. Other areas of focus include shopping, entertainment, casinos, and more.
To achieve this mission, the Tc Convention & Visitors Bureau collaborates with regional partners to build awareness of common regional assets among targeted interest groups. It also partners with Pure Michigan at a national and regional level to promote the region. The organization measures its success in terms of the long-term impact on the destination's economy and by evaluating its accomplishments in reaching targeted audiences with its campaigns. It utilizes various research tools, such as Google Analytics, Smith Travel Research, and Airdna, to track its marketing efforts and conversion. The Tc Convention & Visitors Bureau actively reviews visitor numbers to the Sleeping Bear National Lakeshore and TVC throughput and seeks out anecdotal information from its members to help determine what they are observing and to corroborate the data with personal experiences and member data.
In addition to marketing, the Tc Convention & Visitors Bureau also promotes and supports conferences, meeting and group travel. It has a sales and group services department that assists those planning a meeting or group event in the area, with the primary goal of proactively attracting meetings and events that take place during off-peak times, helping to ensure greater industry sustainability by spreading out demand for hospitality businesses and staff resources. The target group markets include but are not limited to state, regional, and national associations; corporate; SMERF (social, military, education, religious, and fraternal); sports; and group tours.
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Impact
October, 2024
The Traverse City Convention & Visitors Bureau significantly impacts the region by promoting, protecting, and enhancing its reputation as a premier four-season destination. By focusing its marketing efforts primarily on leisure travel, the Bureau has successfully attracted visitors throughout the year. Its strategic campaigns highlight the area's rich agricultural heritage, diverse culinary and craft beverage offerings, and abundant outdoor recreation opportunities, ultimately driving group travel and increasing overall demand.
The Bureau employs targeted marketing strategies that evolve with seasonal themes, which helps diversify the tourist base and sustain the local economy. Collaborative partnerships with regional organizations and initiatives, such as Pure Michigan, enhance awareness and facilitate the promotion of shared regional assets.
Through meticulous tracking and analysis using tools like Google Analytics and Smith Travel Research, the Bureau gauges the effectiveness of its campaigns. The long-term impact is evident in the growth of visitor numbers and the increased revenue generated from tourism. Furthermore, the Bureau's efforts to attract conferences and group events effectively utilize off-peak times, fostering sustainability within the hospitality sector by balancing demand for services throughout the year.
Overall, the Traverse City Convention & Visitors Bureau plays a crucial role in bolstering the local economy through strategic tourism promotion and community engagement, ensuring that the Traverse City region remains a destination of choice for visitors year-round.
This information is meant to be a general summary of Tc Convention & Visitors Bureau. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $130,410
- Program Service Revenue: $9,295,509
- Gross Receipts: $9,459,877
Assets and Liabilities:
- Total Assets: $7,738,667
- Total Liabilities: $819,127
- Net Assets: $6,919,540
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MEMBER ASSESSMENTS
Revenue
$8,630,069
COOP ADVERTISING
Revenue
$353,185
T.C. AREA GUIDE & BR
Revenue
$171,824
MANAGEMENT FEE INCOME
Revenue
$134,096
DIGITAL ADVERTISING
Revenue
$6,335
Organization Details
Founding Year
1984
Phone
(231) 947-1120Principal Officer
Matthew Bryant
Main Address
101 W GRANDVIEW PKWY, TRAVERSE CITY, MI, 49684
Website
www.traversecity.comNTEE Category
Code: S41 - Community improvement
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