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American Marketing Association

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 362130315 ✦ Chicago, IL ✦ Designated as a 501(c)(3)

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Overview

What is American Marketing Association?

The American Marketing Association (AMA) is a significant professional organization located in Chicago, Illinois, with approximately 88 employees. Its primary mission is to serve over 250,000 individual marketers by offering continued education, networking opportunities, and financial aid. The AMA aims to be the most influential force in shaping marketing practices globally and provides individual and organizational goal planning resources for its members. With a commitment to fostering marketing knowledge worldwide, the AMA is an essential resource for marketers, educators, and students in the field.


Official website here: www.ama.org

What are the reviews and ratings of this charity?

Charity Navigator Rating: 79% (Three-Star out of Four Stars)

The American Marketing Association (AMA) has received a solid Three-Star rating from Charity Navigator, indicating a generally favorable assessment of its operations and financial practices. With a high score of 93% in Accountability & Finance, the organization showcases robust governance practices, including a fully independent board and comprehensive auditing processes, which contribute to its financial integrity.

The AMA also excels in its Culture & Community score, achieving a perfect 100%. This highlights the organization's commitment to collecting and utilizing feedback from its community effectively. Their practices around community engagement and transparency are noted as strengths, demonstrating a proactive approach to stakeholder involvement.

However, the program expense ratio at 62.35% suggests that there may be room for improvement in how much of the funds are directed toward actual programming versus administrative costs. While the organization maintains strong accountability measures, enhancing the efficiency of program funding could further bolster its overall impact.


This AI summary has been generated from information found on Charity Navigator.

Is American Marketing Association legitimate?

American Marketing Association is a legitimate nonprofit organization registered as a 501(c)(3) entity. American Marketing Association submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $2,023,772
Professional Fundraising Fees: $0
Other Salaries and Wages: $5,042,236

For more financial information, click here


Official website here: www.ama.org

What is the mission statement of American Marketing Association?

The American Marketing Association (AMA) serves as a significant force and voice shaping marketing practices globally. As a professional organization, it caters to individuals and entities engaged in marketing knowledge dissemination and development on a worldwide scale. Its mission is geared towards providing continuous education, networking opportunities, and financial aid to marketing professionals, students, and educators numbering over 250,000. This non-profit association aims to empower its members by offering resources and services to help them achieve personal and organizational objectives in marketing.


Official website here: www.ama.org

Who is the CEO of American Marketing Association?

Bennie F Johnson is the Past Chairperson of American Marketing Association. The CEO's salary of American Marketing Association is $308,125 and their total compensation is $344,930.


Official website here: www.ama.org

What is the revenue of American Marketing Association?

American Marketing Association's revenue in 2022 was $15,785,731.


Official website here: www.ama.org

Who are the executives of American Marketing Association and what are their salaries?

The average compensation at American Marketing Association during 2022 was $80,296. There are 88 employees and 6000 volunteers at American Marketing Association.


Here are 32 key members and their salaries (American Marketing Association's CEO's salary is $308,125 and their total compensation is $344,930):


Katherine N Lemon (Past Chairperson)
  • Compensation: $0
  • Related: $0
  • Other: $0
Karen Albritton (Chairperson-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kevin Bradford (Chairperson-Elect-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Dennis R James (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lisa Bowman (Secretary-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
H Rao Unnava (Secretary-Past)
  • Compensation: $0
  • Related: $0
  • Other: $0
Michael Brady (At-Large Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ajay Kohli (At-Large Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Vanitha Swaminathan (At-Large Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jacqui Canney (At-Large Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Edelman (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jessica Perry (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Peter Barber (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Robin Tooms (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tiffany White (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ric Sweeney (At-Large Board Member-New)
  • Compensation: $0
  • Related: $0
  • Other: $0
Roger Adams (At-Large Board Member-Past)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bernard Jaworski (At-Large Board Member-Past)
  • Compensation: $0
  • Related: $0
  • Other: $0
Diana O'Brien (At-Large Board Member-Past)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gail Zank (At-Large Board Member-Past)
  • Compensation: $0
  • Related: $0
  • Other: $0
Russell B Klein (Chief Executive Officer-Past)
  • Compensation: $537,785
  • Related: $0
  • Other: $35,676
Jeremy Van Ek (Acting Chief Executive Officer)
  • Compensation: $308,125
  • Related: $0
  • Other: $36,805
Adara Bowen (Vice President, Growth-New)
  • Compensation: $153,290
  • Related: $0
  • Other: $15,512
Julie Schnidman (Vice President, Alliances-New)
  • Compensation: $128,496
  • Related: $0
  • Other: $16,172
Molly Soat (Vice President, Prof Development-New)
  • Compensation: $120,582
  • Related: $0
  • Other: $20,573
Matthew Weingarden (Vice President, Comm & Journals-New)
  • Compensation: $122,470
  • Related: $0
  • Other: $20,468
Charles Wiggins (Vice President, Technology-New)
  • Compensation: $127,833
  • Related: $0
  • Other: $22,039
Jerod Clark (Director, Marketing)
  • Compensation: $126,805
  • Related: $0
  • Other: $6,266
James Eaton (Sr. Solutions Architect)
  • Compensation: $108,586
  • Related: $0
  • Other: $17,338
Catherine Eck (Sr. Customer Success Manager)
  • Compensation: $151,154
  • Related: $0
  • Other: $17,738
Melissa Herrick (Director, Proj. Management)
  • Compensation: $119,324
  • Related: $0
  • Other: $20,236
Kelly Scullin (Director, People And Culture)
  • Compensation: $115,372
  • Related: $0
  • Other: $21,769


Official website here: www.ama.org

Where can I find the form 990 for American Marketing Association?

American Marketing Association's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.ama.org

Learn more at the official website: www.ama.org

Mission Statement of American Marketing Association

The American Marketing Association (AMA), a leading professional organization, is dedicated to shaping marketing practices and knowledge on a global scale. It brings together individuals and businesses in the marketing field, providing access to valuable resources and opportunities for growth.

With a mission to be the most pertinent force in marketing around the world, the AMA offers essential services to over 250,000 marketing professionals. These services cater to individuals who work, teach, or study in the marketing domain, enabling them to expand their knowledge and advance their careers. The AMA's offerings encompass continued education, networking, and financial aid, empowering marketers to set and achieve both personal and organizational goals.

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Impact




October, 2024

The American Marketing Association (AMA) significantly impacts the marketing landscape by serving as a pivotal force in shaping marketing practices globally. With a membership exceeding 250,000 individuals engaged in marketing—whether as professionals, educators, or students—the AMA offers vital resources that enhance marketing knowledge and expertise.

By providing access to continued education and professional development, the AMA enables marketers to stay abreast of industry trends and best practices. Networking opportunities facilitate valuable connections among peers, fostering collaboration and innovation within the marketing community. Additionally, the AMA supports individual and organizational goal planning, helping members to align their marketing objectives with broader business strategies.

The organization’s commitment to community improvement further emphasizes its role in promoting ethical marketing practices and social responsibility. Through its initiatives, the AMA shapes not only marketing strategies but also contributes to the advancement of the profession as a whole, making it an essential entity in the realm of marketing education and practice.




This information is meant to be a general summary of American Marketing Association. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$15,785,731 (2022)
Expenses
$15,044,955 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: -$109,668
  • Program Service Revenue: $13,054,217
  • Gross Receipts: $32,551,893

Assets and Liabilities:

  • Total Assets: $13,271,352
  • Total Liabilities: $5,780,057
  • Net Assets: $7,491,295

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

ADVERTISING AND SPONSORSHIPS

Revenue

$4,640,490

PUBLISHING

Revenue

$4,393,724

MEMBERSHIP DUES

Revenue

$1,723,262

EVENTS

Revenue

$1,459,762

CERTIFICATIONS

Revenue

$756,632

Organization Details

Founding Year

1951

Principal Officer

Bennie F Johnson

Main Address

130 E RANDOLPH 22 FL, CHICAGO, IL, 60601

NTEE Category

Code: S41Z - Community improvement

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