Overview
What is Visit Huntington Beach?
Visit Huntington Beach is a nonprofit organization situated in Huntington Beach, California. Their primary focus is to boost tourism in the area, attracting visitors from both domestic and international markets. They achieve this by investing in strategic research, visitor segmentation, and conversion studies. These efforts enable them to target and convert visitors who align with their brand and offerings. Their marketing strategies involve paid media planning and placement in various domains, including digital, print, broadcast, and social media advertising. Their ad agency develops and refreshes the brand's creative platform, while Visit Huntington Beach creates visual assets for events, collateral, and branded items. The organization's mission is to promote the shared interests of businesses in Huntington Beach, ultimately increasing visitor spending and improving the quality of life for residents. With a team of 15 employees, they strive to market and sell Huntington Beach as a top California beach destination.
Official website here: www.surfcityusa.com
Is Visit Huntington Beach legitimate?
Visit Huntington Beach is a legitimate nonprofit organization registered as a 501(c)(6) entity. Visit Huntington Beach submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $351,994
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,608,205
For more financial information, click here
Official website here: www.surfcityusa.com
What is the mission statement of Visit Huntington Beach?
The mission of Visit Huntington Beach, as an organization, is to promote a shared interest by marketing and selling the Surf City USA brand experience as a preferred Californian beach destination. This aim is to increase visitor spending and enhance the quality of life for locals. Their leisure destination marketing programs drive growth by targeting and converting travel consumers from various markets, utilizing strategic brand research, visitor segmentation, and conversion studies. Their marketing strategies involve paid media planning and placement in key domestic and international markets, including digital, print, broadcast, and social media advertising. The organization also produces visual assets through video, broadcast spot, and still photography production, supports marketing of special events, and develops collateral and promotional materials.
Official website here: www.surfcityusa.com
Who is the CEO of Visit Huntington Beach?
Kelly Miller is the CEO of Visit Huntington Beach The CEO's salary of Visit Huntington Beach is $280,219 and their total compensation is $340,677.
Official website here: www.surfcityusa.com
What is the revenue of Visit Huntington Beach?
Visit Huntington Beach's revenue in 2024 was $6,992,473.
Official website here: www.surfcityusa.com
Who are the executives of Visit Huntington Beach and what are their salaries?
The average compensation at Visit Huntington Beach during 2024 was $85,226. There are 23 employees and 35 volunteers at Visit Huntington Beach.
Here are 27 key members and their salaries (Visit Huntington Beach's CEO's salary is $280,219 and their total compensation is $340,677):
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $280,219
- Related: $0
- Other: $60,458
- Compensation: $185,490
- Related: $0
- Other: $29,228
- Compensation: $123,286
- Related: $0
- Other: $20,167
- Compensation: $106,599
- Related: $0
- Other: $29,398
- Compensation: $118,217
- Related: $0
- Other: $19,963
- Compensation: $136,755
- Related: $0
- Other: $28,003
Official website here: www.surfcityusa.com
Where can I find the form 990 for Visit Huntington Beach?
Visit Huntington Beach's most recent form 990 was submitted in 2024 and can be accessed here.
Official website here: www.surfcityusa.com
Learn more at the official website: www.surfcityusa.com
Mission Statement of Visit Huntington Beach
Visit Huntington Beach, also known as VHB, is an organization dedicated to promoting the shared interests of visitors in Huntington Beach, California. Their primary mission is to market and sell the Surf City USA brand experience as the preferred quintessential California beach destination. By doing so, VHB aims to attract more travelers, particularly from targeted markets across North America and key international markets.
VHB's strategies for achieving this mission are multifaceted. They invest in strategic brand research and planning, visitor segmentation and conversion studies, hotel and vacation rental occupancy reports, and economic impact studies. This data-driven approach allows them to target and convert visitors who align with the Surf City USA brand and travel products in the destination.
In terms of marketing tactics, VHB focuses on paid media planning and placement in key domestic and international markets. This includes digital, print, broadcast, and social media advertising. Their ad agency works closely with the team to develop and refresh the brand creative platform, plan the paid media program, execute on production, and report results. Furthermore, VHB develops visual assets through video, broadcast spot, and still photography production. They also support marketing for special events, collateral and brochure creative development and production, and display and branded items for trade shows and sales missions and familiarization visits by the media and travel trade.
Shop smarter and support your favorite cause with the Give Freely browser extension. Save money with coupons and donate to charity with a single click. Download now!
Impact
October, 2024
Visit Huntington Beach enhances the local economy by promoting the Surf City USA brand experience, positioning Huntington Beach as a premier California beach destination. Its leisure destination marketing programs attract visitors from targeted North American and key international markets, driving growth in travel and tourism.
The organization conducts strategic brand research, visitor segmentation, and economic impact studies, all crucial for targeting and converting visitors that resonate with the community's brand identity. By leveraging a mix of paid media strategies—ranging from digital and social media to print and broadcast advertising—Visit Huntington Beach significantly increases visibility and interest in local attractions.
Furthermore, its efforts in producing high-quality visual assets and marketing for special events contribute to a vibrant community atmosphere, ultimately enhancing the quality of life for residents while boosting visitor spending. This multifaceted approach not only supports local businesses but also fosters community improvement, making Huntington Beach a sought-after destination.
This information is meant to be a general summary of Visit Huntington Beach. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2024.
- Investment Income: $58,145
- Program Service Revenue: $6,881,492
- Gross Receipts: $6,992,473
Assets and Liabilities:
- Total Assets: $6,606,069
- Total Liabilities: $1,342,273
- Net Assets: $5,263,796
Want to help this charity, for free? You can click here to learn more about Give Freely
Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
BUSINESS IMPROVEMENT D
Revenue
$6,881,492
Organization Details
Founding Year
1989
Principal Officer
Kelly Miller
Website
www.surfcityusa.comNTEE Category
Code: S33 - Community improvement
If you are a representative of Visit Huntington Beach and wish to learn more about how Give Freely can help you raise funds, please click here: https://givefreely.com/nonprofits/. Our services are offered at no cost to your organization.