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Discover Torrance

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 320305113 ✦ Torrance, CA ✦ Designated as a 501(c)(6)

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Overview

What is Discover Torrance?

Discover Torrance is a nonprofit organization situated in Torrance, California, specifically at 21540 Hawthorne Blvd 463, ZIP code 90503. Their primary mission is to boost tourism in the city of Torrance, with an aim to enhance the hotel and lodging industry. Through strategic marketing efforts, primarily leveraging social media platforms, Discover Torrance has reportedly seen an increase in internet traffic to their websites. With a workforce of eight individuals, they continue their mission to attract visitors to Torrance, contributing to the growth and development of the local tourism sector.


Official website here: www.discovertorrance.com

Is Discover Torrance legitimate?

Discover Torrance is a legitimate nonprofit organization registered as a 501(c)(6) entity. Discover Torrance submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $125,760

For more financial information, click here


Official website here: www.discovertorrance.com

What is the mission statement of Discover Torrance?

Discover Torrance's mission is centered around promoting travel and tourism, specifically within an unspecified city. Their primary objective is to enhance the hotel and lodging industry by marketing the destination effectively. Their efforts have shown positive results, as demonstrated by an increase in internet traffic to their websites. In essence, Discover Torrance aims to attract visitors and boost the tourism sector, thereby benefiting the local hotel industry.


Official website here: www.discovertorrance.com

Who is the CEO of Discover Torrance?

Linda Amato is the Director of Discover Torrance.


Official website here: www.discovertorrance.com

What is the revenue of Discover Torrance?

Discover Torrance's revenue in 2022 was $769,297.


Official website here: www.discovertorrance.com

Who are the executives of Discover Torrance and what are their salaries?

The average compensation at Discover Torrance during 2022 was $15,720. There are 8 employees and 17 volunteers at Discover Torrance.


Here are 17 key members and their salaries:


Grace Miane (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shahi Chowdhury (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brittany Hernandez (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Zachari Mateev (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Bryant (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Akira Yuhara (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Donna Duperron (Ex-Officio)
  • Compensation: $0
  • Related: $0
  • Other: $0
Danielle Smith (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
An Vo (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Douglas Wu (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sal Al-Ezzani (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kevin Chen (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Linda Amato (Chairman)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mike Patel (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Fran Fulton (Executive Dir.)
  • Compensation: $0
  • Related: $0
  • Other: $0
Maria Himebaugh (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Neera Chanani (Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.discovertorrance.com

Where can I find the form 990 for Discover Torrance?

Discover Torrance's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.discovertorrance.com

Learn more at the official website: www.discovertorrance.com

Mission Statement of Discover Torrance

Discover Torrance, a prominent organization, is committed to fostering travel and tourism within the city, aiming to enhance the hotel and lodging industry. Their primary mission is to market Torrance effectively, utilizing social media platforms to attract more visitors and increase internet traffic to their websites. This strategic approach has shown promising results, indicating a positive impact on the organization's objectives.

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Impact




October, 2024

Discover Torrance plays a pivotal role in enhancing the travel and tourism landscape of Torrance, California. Its targeted marketing efforts effectively promote the city, leading to a noticeable increase in internet traffic to its websites. This influx of online engagement not only raises awareness of Torrance as a travel destination but also propels growth in the local hotel and lodging sector. By leveraging social media, Discover Torrance cultivates a vibrant community, ultimately driving economic development and improving the overall visitor experience in the city. Through its initiatives, the organization contributes significantly to the community's improvement and the vibrancy of Torrance as a desirable travel hub.




This information is meant to be a general summary of Discover Torrance. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$769,297 (2022)
Expenses
$903,620 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $4,305
  • Program Service Revenue: $764,992
  • Gross Receipts: $769,297

Assets and Liabilities:

  • Total Assets: $1,433,785
  • Total Liabilities: $477
  • Net Assets: $1,433,308

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

Assessment Fees

Revenue

$715,223

Membership Dues

Revenue

$45,000

Souvenirs

Revenue

$4,769

Organization Details

Founding Year

2010

Principal Officer

Linda Amato

Main Address

21540 Hawthorne Blvd 463, Torrance, CA, 90503

NTEE Category

Code: S41 - Community improvement

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